Anmasa, a direct-to-consumer (D2C) grocery startup, has raised $1.1 million (₹9.1 Cr) in a pre-seed funding round co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, along with participation from multiple angel investors.
The startup will use the fresh capital to scale operations, expand categories, and strengthen its presence in India’s highly competitive staples and grocery market, it said in a press release.
Founded in 2024 by Yatish Talvadia (former founder & CEO of Milkbasket) and Shailendra Upadhyay, Anmasa focuses on healthy, freshly processed kitchen essentials such as cold-pressed flours, wood-pressed oils, and spices.
Operating through an omnichannel model, the startup runs an experiential store in Gurugram and offers 90-minute online deliveries to customers. With an emphasis on freshness, customization, and transparency, Anmasa aims to restore trust in the food ecosystem.
📌 Future Plans
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Launch 10 new outlets and microprocessing centers across Delhi-NCR by the end of this quarter
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Expand category offerings within staples
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Compete against large FMCG brands like Aashirvaad, Fortune (AWL Agri Business), and Pillsbury while building its niche in fresh, healthy groceries
According to market estimates, India’s staples market is pegged at ₹80,000 crore, signaling vast potential for new-age consumer brands like Anmasa.
By: Arushi Agarwal
