Delhi-based D2C food startup CURRYiT has secured a ₹1.5 crore investment on Shark Tank India, marking a major milestone in its growth journey. The deal came from Mohit Yadav, Co-founder of Minimalist, at a valuation of ₹45 crore. The investment gives fresh momentum to CURRYiT as it aims to simplify everyday Indian cooking with clean-label, ready-to-cook products.
Built for Modern Kitchens
Founded in 2020 by IIM Udaipur alumni and former YES Bank colleagues Richa Sharma and Nischal Kandula, CURRYiT was created to solve a common problem: people love home-cooked food, but often lack the time and effort required to prepare it.
The brand offers instant wet masalas, ready-to-cook curries and biryani mixes that help consumers prepare dishes in about 15 minutes. Its portfolio includes popular flavours such as Butter Masala, Chettinad Chicken Curry and Hyderabadi Biryani paste.
Over time, the company has expanded to 40+ SKUs, including everyday essentials like ginger garlic paste and preservative-free soups.
Clean-Label Focus
A major differentiator for CURRYiT is its clean-label positioning. The company states that its products are FDA-approved, SPICE Board approved and ISO-certified. Using advanced autoclave technology and multi-layer vacuum-sealed packaging, the brand claims it achieves a 12-month shelf life without adding preservatives.
This approach has helped CURRYiT gain traction among busy millennials, food enthusiasts and customers in Tier II and Tier III cities.
Strong Financial Growth
The startup has shown rapid financial growth. Revenue increased from ₹1.15 crore in FY24 to ₹5.8 crore in FY25. The company is targeting ₹20 crore in FY26. The Shark Tank deal is expected to boost distribution, brand awareness and product innovation.
On the show, Mohit Yadav highlighted the potential of combining authentic taste with a health-first approach. He emphasised that strong content and consumer trust are key to building a lasting brand.
The founders said that partnering with Mohit Yadav validates their focus on real flavours, clean ingredients and convenience. They plan to use the capital to expand distribution, innovate new products and reach more households in India and abroad.
Global Expansion Plans
Looking ahead, CURRYiT plans to deepen its presence across quick commerce and D2C channels while exploring international markets. After early positive signs from the US market through Amazon FBA, the company is evaluating expansion into the Middle East, Singapore, Hong Kong, Canada, the UK, Germany and the United States by 2026.
With a growing manufacturing base in Delhi and investments in automation, CURRYiT is preparing for its next phase of scale, aiming to compete with large FMCG players while staying rooted in authentic Indian flavours.
-By Shivani Solanki
