MiniPix, a Bengaluru-based mobile-first entertainment platform specializing in short-form regional micro-dramas for Bharat audiences, has successfully raised ₹2.4 crore in its maiden pre-seed funding round. The round was led by startup accelerator PedalStart, with participation from Venture Catalysts and prominent investors including Sandip Gupta and Rajdip Gupta (Founders of Route Mobile) through SanRaj Family Ventures Pvt. Ltd.
The funding will be strategically deployed to strengthen MiniPix’s product-market fit, scale high-quality regional content creation, and build a strong, execution-focused team. The platform is designed to cater to mobile-first consumption patterns while delivering culturally rooted storytelling for audiences in Tier-2 and Tier-3 India.
Founded in June 2025, MiniPix offers premium short, vertical micro-dramas designed for regional audiences whose viewing habits differ from traditional OTT consumers. Investors were drawn to the founders’ experience and the platform’s potential to tap into the next evolution of digital entertainment.
According to a recent study by Redseer Strategy Consultants, India’s interactive and short-form digital entertainment market is projected to grow at 50–70% CAGR over the next few years, driven by smartphone penetration, low data costs, and increasing preference for regional content.
Despite operating in a competitive ecosystem, MiniPix has already demonstrated significant early traction. Within six months of launch, the platform recorded over 100,000 app downloads, 20,000+ paying subscribers, and more than 3 million episode views, translating to 35,000+ hours of content streamed. These milestones have helped MiniPix achieve an annual recurring revenue of ₹3 crore+, validating its content-led business model.
Brijesh Kashyap (Co-founder & CEO) stated, “Raising this round marks an important milestone in MiniPix’s journey. Bharat audiences respond strongly when content speaks their language and reflects their lived experiences. This capital allows us to scale responsibly — enhancing content quality, strengthening our platform, and building a team capable of consistent execution. Our goal is to create a long-term premium entertainment brand native to mobile consumption in India.”
PedalStart, the lead investor, played an active role during the fundraising process, assisting the founders with pitch refinement, narrative clarity, and investor discussions while continuing mentorship.
Manas Pal and Aditya Darolia, Co-Founders, PedalStart, said, “MiniPix stands out for its clear vision and early revenue traction in the evolving digital entertainment space. Their focus on micro-dramas and disciplined execution positions them to create a differentiated platform. We are excited to back MiniPix at this stage and support the team in scaling.”
Looking ahead, MiniPix plans to incorporate automation and AI-led tools to optimize content creation without compromising quality, while expanding into five additional regional languages. The platform targets ₹6 crore in ARR by March 2026, with a roadmap to reach ₹35 crore in Year 1, ₹134 crore in Year 2, and ₹308 crore in Year 3.
