Consuma, a next-generation consumer intelligence startup, has raised $1.3 million (₹11.16 crore) in a seed funding round led by Equirus InnovateX Fund, with participation from several high-profile angel investors including Abhishek Goyal (Tracxn), Mekin Maheshwari (Udhyam Learning Foundation), Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and others.
This follows an earlier $200K raise from Expert DOJO and additional investors as part of the same round.
The Bengaluru-based company plans to utilize the capital for technology advancement and market expansion—both in India and internationally.
Founded in 2021 by Abhilash Madabhushi, Consuma seeks to transform traditional market research by replacing slow, manual methods like surveys and focus groups with AI-powered analysis of consumer digital behaviour.
“Consumers are evolving faster than ever before, and brands need research tools that can keep up,” said Abhilash Madabhushi, Founder of Consuma. “We’re using AI to bring market research into the modern era—delivering actionable insights in minutes instead of months.”
Consuma’s platform enables brands to conduct research in 30 minutes instead of 2–3 months, while cutting costs by 90% and analysing 1,000 times more data.
In less than six months since its public debut, the company has already partnered with over 35 global and Indian brands, including Godrej and Britannia, underscoring growing industry demand for faster, scalable consumer insight tools.
With the new funding, Consuma aims to strengthen its AI-driven analytics infrastructure, enhance product capabilities, and expand its footprint across international markets, as brands worldwide increasingly shift toward real-time, data-backed decision-making.
By: Arushi Agarwal
