Affluense AI, an intelligence platform focused on transforming how businesses connect with affluent customers, has raised ₹3 crore in a pre-seed funding round led by Zeropearl VC. The round also saw participation from CRED founder and CEO Kunal Shah, Pravin Jadhav, and a group of strategic investors.

The startup said the fresh infusion of capital will be channelled towards product development, market expansion, strengthening its technology infrastructure, and hiring key talent.

Founded by Sumit Sahu and Rishi Kumar, Affluense AI empowers businesses serving high-net-worth individuals (HNIs) with tools to discover, understand, and engage their target clientele more effectively. Its suite of solutions includes deep research enrichment, AI-powered network graphs, connect AI, and trending deals—designed to make prospecting more data-driven and relationship-first.

With clients spanning wealth management, luxury goods, real estate, and automotive sectors, Affluense AI aims to accelerate growth for businesses operating in premium markets. The company has already partnered with multiple wealth management firms, where early users have reported significant improvements in affluent client acquisition.

By leveraging AI-driven intelligence, Affluense seeks to redefine how businesses approach affluent customer engagement and establish itself as a growth enabler for brands targeting the premium economy.