In a world of instant trends and fast fashion, Richa Dogra stands out for choosing a different path—one that’s slower, more thoughtful, and deeply rooted in purpose. As the founder of House of Moxa, Richa is quietly leading a movement—where beauty meets sustainability, and clothing becomes a canvas for heritage, craftsmanship, and soul.
In this heart-to-heart with The Indian Startup Times, Richa shares the story behind her conscious fashion label, her leap from corporate corridors to creative entrepreneurship, and the values that guide every stitch at House of Moxa.
From Corporate Boardrooms to Conscious Creations
Growing up in a family that moved with the rhythm of her father’s Indian Air Force postings, Richa saw India in all its shades. Her childhood, marked by change and adaptability, would unknowingly lay the groundwork for the journey ahead.
After a fulfilling career at Diageo—where she led initiatives around inclusion and diversity—Richa felt a tug, a calling toward something more personal and purposeful.
“Leaving a steady job wasn’t easy,” she admits, “but I knew I had to build something that truly aligned with who I am.”
With encouragement drawn from her mother’s entrepreneurial spirit and her own love for textiles and storytelling, House of Moxa was born.
A Brand Inspired by Liberation and Love
Named after her daughter Moksha—Sanskrit for liberation—House of Moxa reflects a deep desire to break free from the pressures of fast fashion. The brand is as personal as it is purposeful.
“Our clothes are designed to be timeless—pieces that breathe, evolve, and stay relevant beyond seasons,” Richa shares.
From minimal silhouettes to the use of pure, breathable fabrics, every creation is made-to-order, reducing waste and encouraging customers to slow down and reconnect with the process of dressing.
Weaving Lives: The Power of Artisan Partnerships
What sets House of Moxa apart isn’t just the design—it’s the heart behind it. Around 70% of the label’s pieces are crafted using Jamdani, an intricate weave native to India and cherished for its heritage and grace.
But for Richa, working with artisans goes beyond sourcing.
“We don’t just buy fabrics. We build relationships,” she says, smiling as she recounts a moment when a weaver thanked her for sustaining their collaboration through tough times. “That gratitude—it reminds me why I started this.”
The artisans are celebrated as co-creators, their work thoughtfully styled to let the craftsmanship shine.
More Than Fashion: A Culture of Consciousness
At House of Moxa, sustainability isn’t a tagline—it’s a way of life. Every element, from slow production cycles to fair compensation, is carefully chosen. The brand also fosters what Richa calls “emotional sustainability”—creating a workplace culture grounded in honesty, patience, and shared purpose.
That slower pace, though challenging in a world used to next-day deliveries, hasn’t held them back. In fact, customers who appreciate transparency and quality often return—and bring others along.
Real People, Real Stories
One of the brand’s most authentic elements? Richa herself.
From being the face of her own photoshoots to capturing the clothes in natural light with minimal editing, House of Moxa’s online presence feels intimate, real, and refreshingly human.
“We didn’t set out to create a marketing strategy,” Richa explains. “We just wanted people to see the story—our story.”
And it’s a story that’s resonating far and wide. From India to international closets, customers are discovering House of Moxa organically—drawn to its authenticity and ethos.
Looking Ahead: Growth with Grace
As the brand continues to blossom, the future holds exciting plans—pop-up exhibitions, entry into multi-designer stores, and even expanding into accessories and menswear.
But the core philosophy remains unchanged: grow thoughtfully, stay rooted.
“We’re not here to chase trends,” Richa says. “We want to grow in a way that honors our values and our community.”
Final Stitch: Style That Speaks from the Heart
Richa Dogra’s journey with House of Moxa is proof that fashion can be more than just fabric—it can be a force for connection, empowerment, and change. Through every piece, she’s weaving a story—one of heritage, intention, and soul.
In a world that’s constantly rushing, Richa is choosing to pause, reflect, and create fashion that feels as good as it looks.
– Interview conducted by Priyanka Chatterjee, Assistant Editor, Indian Startup Times
