From PR Roots to Global Narrative Architect

Rahul Nag, Director of Communications & Partnerships at Pocket Entertainment, has spent nearly two decades shaping narratives for some of India’s most prominent technology and content brands. His journey began with foundational stints at SAPRA India Foundation and Adfactors PR, where he built his early understanding of media relations, policy advocacy, and the power of precise messaging.

Over the years, he took on senior roles at HCL Infosystems, IPAN Hill & Knowlton, and Text100 (now Archetype), sharpening his expertise in both B2B and B2C communications. From managing crisis PR to leading brand campaigns across sectors, Rahul became known for his calm under pressure and his knack for bringing clarity to complex communication landscapes.

Guiding Fast-Growth Brands Through Transformation

Before joining Pocket FM, Rahul led communications functions at Flock App, Mindtree, and ShareChat. These roles placed him at the center of high-growth, tech-first environments where communication was not just a support function—it was a strategic lever.

Whether it was launching new products, managing crises, or establishing thought leadership in emerging tech sectors, Rahul consistently used storytelling to simplify complex ideas and connect brands with their audiences. His experience across diverse platforms gave him the ability to create narratives that scale—without losing their soul.

At Pocket FM: Storytelling with a Strategic Purpose

Today, as the Director of Communications & Partnerships at Pocket Entertainment, Rahul is leading the charge to position Pocket FM as a global leader in the fast-growing entertainment industry which is not limited to audio. But for him, communication isn’t just about amplifying visibility—it’s about earning trust and building long-term brand equity.

“In audio, people invite us into their ears. That’s a deeply intimate space,” he explains. “The values we bring into that space have to be authentic and personal.” This belief is at the core of Pocket FM’s brand voice—warm, relatable, and rooted in genuine storytelling.

From new launches to global expansion efforts, every piece of communication from the company reflects its larger mission: to empower storytellers, entertain listeners, and shape the future of digital audio.

Consistency Without Compromise Across Borders

With Pocket FM now expanding across the US, Germany, Mexico, and other global markets, maintaining a consistent yet culturally relevant brand voice is crucial. Rahul and his team have built a strong central narrative that serves as the brand’s north star.

“We adapt to local contexts,” he shares, “but we never dilute the brand.” By working closely with local teams, partners, and creators, Pocket FM ensures that its voice remains creator-first and emotionally resonant—regardless of geography.

Repositioning Through AI: A New Narrative for the New Era

One of the most notable shifts Rahul has driven is in how the brand talks about itself—not just as a content platform, but as an AI-powered storytelling engine. By highlighting how Pocket FM’s proprietary AI tools help writers become faster, more creative, and globally scalable, he has helped reframe the company as the world’s largest AI entertainment company.

This shift has enabled Pocket FM to stand out in an increasingly crowded space by positioning AI not as a replacement for creativity but as a powerful enabler of it. It’s a bold, forward-looking narrative that resonates equally with creators, partners, and investors.

Tailoring Narratives for Stakeholders Who Matter

Rahul’s communication strategy varies across audiences but never loses its authenticity. For consumers, it’s about emotion, entertainment, and connection. For investors, the narrative focuses on growth potential, business impact, and monetization. For partners, it’s about collaboration, shared vision, and audience expansion.

By rooting every message in storytelling, Rahul ensures that Pocket FM remains both compelling and credible across every touchpoint.

Building Media Relationships That Last

Rahul’s approach to media isn’t transactional. He believes in cultivating long-term, trust-based relationships. “Media relations won’t get you coverage unless your narrative is strong,” he says, “but when that moment arrives, trusted relationships are what carry the story forward.”

He focuses on being consistent, transparent, and genuinely helpful—whether or not there’s a campaign to pitch. It’s a philosophy that has earned him the trust of journalists, analysts, and stakeholders across the board.

Impact Over Optics: Measuring What Truly Matters

When it comes to metrics, Rahul is clear-eyed: media sentiment, audience engagement, and brand perception matter far more than mere volume. Social listening, feedback loops, and qualitative insights help him and his team understand what’s resonating—and what needs refinement.

At its core, his communications strategy is about real-world impact, not vanity metrics.

Advice to Future Communicators: Build with Clarity and Heart

To emerging communications leaders in the content startup space, Rahul offers timeless wisdom: “Prioritize authenticity, clarity, and consistency. These aren’t just good communication principles—they’re essential for building brands that endure.”

Conclusion: A Voice That Resonates Beyond Audio

In the ever-evolving world of content startups, where trends shift fast and attention spans are short, Rahul Nag stands out as a communications leader who plays the long game. At Pocket Entertainment, he isn’t just amplifying messages—he’s architecting a brand that resonates across cultures, platforms, and generations.

By anchoring Pocket FM’s narrative in authenticity, emotional intelligence, and strategic clarity, Rahul has helped the company emerge not just as a content platform, but as a storytelling powerhouse with global ambitions. As the audio entertainment industry grows more competitive, it’s clear that the brands who win will be the ones who understand not just how to speak—but how to connect.

With Rahul Nag at the helm of communications and partnerships, Pocket FM is doing exactly that.

  -Interview conducted by Sandhya Bharti, Deputy Editor at Indian Startup Times