Creator economy startup Rigi has raised ₹10 crore from Google International, marking the tech giant’s entry into its shareholder base. The investment values the company at approximately ₹670 crore as it expands its presence in India’s digital content and entertainment market.
Creator economy startup Rigi has secured ₹10 crore in fresh funding from Google International through an allotment of preference shares, according to regulatory filings reviewed by Entrackr.
The company’s board has approved the allotment of 1,543 preference shares at an issue price of ₹61,796 per share, enabling it to raise the fresh capital. Following the investment, Rigi’s post-money valuation stands at approximately ₹670 crore, while Google holds a 1.43% stake in the company.
The investment marks Google’s entry into Rigi’s shareholder base and comes as the startup looks to strengthen its position in the evolving digital content and entertainment ecosystem.
From Creator Monetisation to Digital Entertainment
Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi initially focused on helping content creators, influencers and celebrities monetise their online communities. Its platform enabled creators to build paid communities on WhatsApp and Telegram, manage subscriptions and sell digital products, including online courses, webinars, workshops and one-to-one mentorship sessions.
The company adopted a platform-led business model, generating revenue through fees on transactions facilitated through its services. Its approach focused on helping creators establish direct relationships with their audiences while building revenue streams beyond traditional brand partnerships and advertising.
Over time, Rigi expanded beyond creator monetisation into digital entertainment with the launch of Rigi TV, a short-form video platform offering bite-sized content, original shows and micro-dramas.
The platform allows users to access short-form entertainment, with monetisation driven through advertisements and in-app purchases. This expansion reflects the company’s broader ambitions in India’s growing digital entertainment market.
Previous Funding and Financial Performance
Rigi previously raised approximately ₹100 crore in January 2023 in a funding round led by Elevation Capital. The round also saw participation from existing investors, including Accel, Stellaris Venture Partners and Sequoia Capital, along with former Indian cricket captain MS Dhoni.
The latest investment from Google adds another prominent name to the company’s investor base as it continues to explore opportunities across creator-led businesses and digital entertainment.
On the financial front, Rigi reported revenue of ₹19.92 crore in FY25, while its net loss stood at ₹20.5 crore. The company is yet to file its FY26 financial statements.
With Google’s investment and its expanding entertainment portfolio, Rigi is looking to build on its creator economy foundation while strengthening its presence in the competitive short-form digital content segment.
By: Sejal Thakur
