Delhi-based beauty and personal care startup Hyeglo Beauty has raised Rs 7 crore in a funding round led by Sauce. The round also saw participation from Giga Capital, Consumer Collective, Reckitt’s Arjun Purkayastha and The Patient Capital.
The company plans to deploy the fresh capital towards research and development (R&D), new product launches, brand building and team expansion.
Founded this year by Kanupriya Ahluwalia, Hyeglo is a direct-to-consumer (D2C) beauty and personal care brand that brings together skincare ingredients and makeup formulations. The brand focuses on developing products that combine clinically tested ingredients, skincare actives and pigments, integrating skincare properties into everyday makeup.
Hyeglo follows a skin science-led approach to product development, with dermatological expertise and professional consultations playing a role in shaping its formulations. The company also works with experts, including Dr Sonal Tibrewal Garg, an MD in Dermatology.
With the latest funding, Hyeglo plans to strengthen its product development capabilities, expand its portfolio and invest in building its brand and team.
