Fantasy Akhada is a Gurugram-based Indian fantasy sports app run by Super Six Sports Gaming Private Limited.
This Startup Deep Dive explains what Fantasy Akhada does, how it makes money, who backs it, how it compares with rivals and what could go wrong, using publicly available information. It is educational and not investment advice. Last updated: October 2026.
Fantasy Akhada in Brief
- What it is: Fantasy Akhada is an Indian Fantasy sports company based in Gurugram.
- Who it serves: businesses, institutions, consumers, learners and public-sector buyers.
- Offers fantasy cricket, football, kabaddi, basketball and hockey.
- Commentator Harsha Bhogle joined in 2020 as investor and brand ambassador.
- Planned a new brand focused on streaming, content and analytics.
- Funding: About $20 million claimed; trackers show about $13.7 million, so reports differ.
Fantasy Akhada Quick Facts
| Company | Fantasy Akhada |
| Founded | 2020 |
| Headquarters | Gurugram |
| Founders | Amit Purohit |
| Sector | Fantasy sports |
| Total funding | About $20 million claimed; trackers show about $13.7 million, so reports differ |
| Latest round | $11 million, March 2023, led by Florintree Advisors |
| Valuation | $135 million claimed (March 2023) |
| Website | Not disclosed |
Figures marked “reported” come from published reports and may differ between sources; “Not disclosed” means no reliable public figure was found.
What Is Fantasy Akhada?
Fantasy Akhada operates in the Fantasy sports space in India. Understanding a company like this starts with three questions: who is the customer, what painful problem is being solved, and why the solution is better than the alternatives. The sections below apply that lens to Fantasy Akhada.
- Offers fantasy cricket, football, kabaddi, basketball and hockey.
- Commentator Harsha Bhogle joined in 2020 as investor and brand ambassador.
- Planned a new brand focused on streaming, content and analytics.
The Origin Story of Fantasy Akhada
Every company starts from a noticed gap and a team willing to commit to closing it. Strong origin stories are specific: a clear problem, a founding team with relevant skills, and an early product that real customers could test. Founder-market fit, meaning the team’s lived experience or technical depth in the domain, tends to predict how fast a young company learns.
- Founders: Amit Purohit.
- Amit Purohit founded the company in 2020 and is founder and group CEO; some profiles list other founders, so reports differ.
- The operating entity is Super Six Sports Gaming Private Limited.
Key Milestones and Challenges
No startup grows in a straight line. Early years usually involve slow adoption, product rewrites, hiring mistakes and funding gaps. In the Fantasy sports sector the common turning points are a first paying customer, a regulatory approval, a successful product demonstration or a funding round that lets the team invest ahead of demand. How a team responds to setbacks says more about resilience than any single headline.
- 2020: company founded; Harsha Bhogle joins as investor and ambassador.
- September 2021: $2 million seed reported (tracker data).
- January 2023: company said it reached operational profitability for the first time.
- January 2023: report of talks with GMR Sports for a significant stake; no confirmation found that it closed.
- March 2023: $11 million round led by Florintree Advisors.
Fantasy Akhada Funding and Investors
Funding history shows how much outside confidence a company has attracted and how long it can operate before needing more capital. Figures below are reported and may differ between sources; valuation figures are estimates unless the company has confirmed them.
- September 2021: about $2 million, Prime Securities (tracker data).
- March 2023: $11 million, Florintree Advisors, with Param Capital and Varalakshmi Enterprises (GMR family office).
How Does Fantasy Akhada Make Money? (Business Model)
A business model describes who pays, how often and how much it costs to serve them. Strong models show repeat usage, improving margins with scale and acquisition channels that do not depend only on paid spend. Weak models show one-off sales, rising costs and growth that stops when spending stops. For companies selling to businesses, institutions, consumers, learners and public-sector buyers, sales cycles and contract size matter as much as headline growth.
- Fantasy contests where users pick teams of real players and compete in paid contests.
- Company claimed operational profitability in January 2023.
The Numbers: Fantasy Akhada Financials
Financial figures show whether growth is turning into a self-sustaining business. Small and private companies often disclose little, so any number below is included only if it was found in public reporting.
- FY25 revenue about Rs 31.3 crore, total expenses about Rs 41.7 crore, net loss about Rs 10.3 crore (third-party estimates).
- FY25 revenue was reported down 38% versus FY24, implying roughly Rs 50 crore in FY24 (estimate).
Market Opportunity for Fantasy Akhada
Market size is easy to exaggerate, so a useful approach separates the total market from the portion a company can realistically reach with its current product and distribution. The main forces behind demand in this sector are rising digital adoption, cloud and mobile penetration, growing enterprise technology spending, government digitisation programmes and a deep pool of engineering talent. Each of these widens the opportunity, but capital efficiency and execution decide who captures it.
- A FIFS-Deloitte report projected India's fantasy sports market at Rs 1,65,000 crore by FY25.
Technology and Product at Fantasy Akhada
Technology is rarely the whole moat, but it drives speed, cost and customer experience. A practical way to assess it is to separate the capability the company controls from the commodity infrastructure it rents. In this sector the important factors are product quality, data and integration depth, security, scalability and the speed of shipping improvements.
- Core capability: Public detail on Fantasy Akhada’s technology stack is limited beyond company-stated descriptions.
- Assessment lens: product quality, data and integration depth, security, scalability and the speed of shipping improvements.
Team and Culture at Fantasy Akhada
Teams are the most important and least measurable asset of a young company. Look at how complementary the founders’ skills are, how deep the second layer of leadership is, and how the company hires and retains specialists. Culture shows up in small repeated behaviours: how quickly bad news travels upward and whether commitments to customers are kept.
- Amit Purohit, founder and group CEO.
Fantasy Akhada Competitors: Competitive Landscape
A fair competitive analysis names direct rivals, adjacent players who could move into the space, and the customer’s default alternative. Durable advantages include proprietary data or technology, licences and approvals, brand trust, switching costs and cost leadership.
| Competitor | How it differs |
|---|---|
| Dream11 | unicorn rival |
| Khelo Fantasy | rival |
| Trade Fantasy Game | new entrant backed by Deepak Chahar |
| CrickPe | new entrant from Third Unicorn |
Risks and Challenges for Fantasy Akhada
- Loss of Rs 10.3 crore in FY25 and falling revenue.
- Dominance of Dream11.
- Regulatory scrutiny of fantasy sports apps.
- Competition: low barriers to entry and well-funded rivals can compress pricing and slow growth.
- Funding risk: technology businesses often burn cash before reaching profit and depend on investor appetite.
Risk is not a reason to avoid a company; it is a reason to price it correctly and to monitor the right indicators over time. Regulation in this sector is shaped by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.
Fantasy Akhada Growth Outlook: What to Watch
- Needs to stabilise revenue after the FY25 decline.
- Key indicators: recurring revenue, customer retention, gross margin, customer acquisition cost and runway.
- Funding position: Whether Fantasy Akhada can reach its next milestone before needing new capital.
- Regulation: Changes from data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.
Industry Context: Where Fantasy Akhada Fits
India's technology startup ecosystem is one of the largest in the world, supported by cheap data, a large base of smartphone users, digital public infrastructure and a deep engineering talent pool. Companies now build for education, software, mobility, logistics, agriculture, defence, media and more, selling both to Indian customers and abroad.
Durable technology companies usually combine a clear customer problem with repeatable distribution and disciplined unit economics. Growth funded only by spending tends to fade, while products that customers keep using and paying for build compounding advantages.
For readers new to this field, a useful habit is to separate announcements from evidence. A plan, a partnership or a funding headline describes intent, while a delivered product, a paying customer or an audited financial statement describes results. Comparing the two over time shows how reliably a company turns promises into outcomes.
Bull Case and Bear Case for Fantasy Akhada
An investment thesis is a short, testable statement of why a company could become far more valuable, together with what evidence would prove it wrong. The points below are general to this sector and are not forecasts for Fantasy Akhada.
Bull case
- A large and growing base of digital users and businesses expands the addressable market.
- Recurring revenue and strong retention can compound growth.
- Selling into global markets widens the opportunity beyond India.
Bear case
- Heavy competition can compress pricing and margins.
- Dependence on external funding can force painful cost cuts.
- Regulation or platform changes can disrupt a product quickly.
Lessons Founders and Investors Can Take from Fantasy Akhada
Studying a company in the Fantasy sports space offers lessons that go beyond any single firm. The points below are general lessons for the sector and are not claims about Fantasy Akhada.
- Solving a clear, frequent customer problem matters more than adding features.
- Retention and repeat usage are better health signals than sign-ups.
- Disciplined spending extends runway and keeps options open when funding tightens.
- Distribution, not just product quality, decides who wins in crowded markets.
- Building trust through data protection and reliability is part of the product.
How to Evaluate Fantasy Akhada as a Startup
- Customer clarity: Can Fantasy Akhada name its customer and the problem it solves in one sentence?
- Evidence of demand: Look for repeat customers, signed contracts or measurable usage rather than announcements alone.
- Economics: Check whether margins improve as volume grows.
- Execution: Compare announced timelines with what has actually been delivered.
- Funding runway: Estimate how long current capital lasts at the present spending rate.
- Regulatory standing: Confirm required approvals are in place.
- Customer concentration: Check whether a few customers account for most of the revenue.
- Management depth: Look for experienced leaders beyond the founders and a stable core team.
The Takeaway
Fantasy Akhada is part of India’s growing Fantasy sports ecosystem. The useful lesson from studying it is the discipline of asking structured questions about customers, economics, advantage and resilience. Companies that answer them well, repeatedly and under pressure are the ones that endure. Readers should treat any single report, ranking or funding headline as one input among many, and should re-check key facts against recent company announcements. Because public information on young companies is often limited, patience in verifying claims is part of good analysis. Public sources can also describe the same company in different ways, so it is worth checking dates, definitions and whether a figure refers to revenue, total income or transaction value, and whether it covers one entity or a wider group, before drawing conclusions. Small differences in rounding, currency conversion or reporting periods can also change how a figure reads. Comparing the same figure across several recent reports helps show whether it is stable or has changed over time. This article is educational and is not investment advice.
- Clear customers and repeat demand matter more than announcements.
- Regulation and capital needs shape how fast a startup in this sector can grow.
- Track a few leading indicators over time rather than one headline metric.
Fantasy Akhada FAQs: Frequently Asked Questions
What is Fantasy Akhada?
Fantasy Akhada is a Gurugram-based Indian fantasy sports app run by Super Six Sports Gaming Private Limited. It is profiled in the Startup Deep Dive series, which explains business model, funding, competitors and risks.
Who founded Fantasy Akhada?
Fantasy Akhada was founded by Amit Purohit, and the company reports a founding year of 2020.
How much funding has Fantasy Akhada raised?
About $20 million claimed; trackers show about $13.7 million, so reports differ. Funding figures are reported and may differ between sources, so readers should check the latest company announcements.
How does Fantasy Akhada make money?
Fantasy Akhada earns revenue from its Fantasy sports products and services sold to businesses, institutions, consumers, learners and public-sector buyers. The exact revenue mix is described in the business model section and is not fully disclosed publicly.
Who are the competitors of Fantasy Akhada?
Reported rivals include Dream11, Khelo Fantasy, Trade Fantasy Game, CrickPe. See the competitor comparison above for how they differ.
What are the main risks for Fantasy Akhada?
Main risks include competition: low barriers to entry and well-funded rivals can compress pricing and slow growth, funding and capital needs, competition and regulation by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules. This is educational content, not investment advice.
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Source
Source: Publicly available data, published reports, industry research, and other credible sources.




