Honasa Consumer, the parent company of Mamaearth, has elevated Vipul Maheshwari to Chief Product and Technology Officer (CPTO), effective October 23, 2026. In his new role, Maheshwari will oversee product, technology, engineering and analytics as the company advances its AI-led transformation.

Maheshwari previously served as Executive Vice President of Product and Data and was part of Honasa’s senior management team. Over the past six years, he has played a key role in building the company’s product and data capabilities, supporting its digital operations and business growth.

As CPTO, Maheshwari will focus on developing AI-powered tools and workflows to automate tasks, improve operational efficiency and enable faster decision-making across Honasa’s beauty and personal care brands. The company is also exploring agentic AI systems capable of executing multi-step workflows and coordinating tasks under human supervision, with plans to integrate these capabilities into everyday operations and scale their adoption across the organisation.

Before joining Honasa Consumer, Maheshwari held roles at logistics company Delhivery and Global Analytics India. He holds a master’s degree in Mathematics and Computer Science from the Indian Institute of Technology Delhi.

Founded by Varun and Ghazal Alagh, Honasa Consumer operates a portfolio of seven beauty and personal care brands. The company has built its business through digital-first channels and an omnichannel distribution network, with brands catering to a range of consumer needs in the beauty and personal care segment.

By: Sanya Sharma