Harajuku Tokyo Café, the Japanese food and beverage company operating Harajuku Tokyo Café and Harajuku Bakehouse, has raised $3 million in a pre-Series A funding round led by Zero W. The funding will support the company’s expansion plans, new market entry, and infrastructure development as it targets ₹100 crore in revenue in the current financial year.
The round also saw follow-on investments from existing seed investors Indian Angel Network (IAN) and Samved VC. New investors include Blume Founders Fund, Brijesh Parekh Family Office, Rahul Jain, co-founder of Epigamia, and others.
In August 2025, the company raised ₹19 crore in a seed funding round co-led by IAN and Samved VC, with participation from LetsVenture and venture debt fund Capitar Ventures.
Harajuku Plans 10 New Outlets Across Key Markets
Founded in 2021 by Gaurav Kanwar, Harajuku operates across Delhi NCR and Mumbai through two distinct food and beverage concepts. Harajuku Tokyo Café is a full-service dining format featuring conveyor-belt sushi and Tokyo-inspired interiors, while Harajuku Bakehouse offers Japanese breads, desserts, and savoury snacks through a quick-service model.
The company has developed its menu and operating platform in collaboration with chefs Asami Indo and Higuchi Nariaki, with the aim of bringing contemporary Japanese food experiences to Indian consumers.
Over the next two quarters, Harajuku plans to open 10 new outlets across Delhi NCR and Mumbai, while also entering Bengaluru and Chandigarh. The company is further planning to operationalise central kitchens in Mumbai and Bengaluru by December 2026. These facilities will supply Harajuku Bakehouse outlets and support production of its packaged food range for western and southern India.
Revenue Doubles Since Previous Funding Round
Since its seed funding round in August 2025, Harajuku has doubled both its outlet count and revenue. Mumbai, where the brand launched in July 2025, now contributes approximately 25% of its total revenue.
The company currently processes more than 1,000 orders per day across dine-in and delivery channels, reflecting growing demand for its Japanese-inspired food offerings.
Harajuku Bakehouse has also emerged as a significant contributor to the business, accounting for more than 30% of the company’s total revenue. In Delhi NCR, the brand sells over 1,000 loaves of bread each week through quick-commerce platform Blinkit.
With the latest funding, Harajuku plans to expand its Bakehouse presence into additional metropolitan markets, strengthen its production and supply infrastructure, and scale its packaged food portfolio. The company’s expansion strategy combines physical outlets with quick-commerce distribution as it seeks to broaden the reach of Japanese food products in India.
By: Sanya Sharma
