Bengaluru-based Furtilo, formerly known as BelivMart, has raised seed funding from US-based investment firm Trikona LLC to accelerate its expansion across India’s smaller towns. The funding amount remains undisclosed, with the capital earmarked for scaling operations and strengthening its presence in underserved markets.
Furtilo operates a zero-commission delivery platform that enables customers in Tier-3 and Tier-4 towns to order food, groceries, electronics and other products from local merchants through a single application. Unlike conventional delivery platforms that typically charge merchants commissions of 20–30%, Furtilo follows a flat monthly subscription model, allowing businesses to retain the full value of their orders.
Subscription-Led Model Aims to Empower Local Merchants
The startup’s business model focuses on reducing the cost of digital commerce for small retailers and neighbourhood businesses. By replacing per-order commissions with a fixed subscription fee, Furtilo aims to help merchants improve their margins while expanding their customer reach through digital channels.
The platform brings multiple product categories together in one application, giving customers access to local businesses while enabling merchants to participate in online commerce without the commission burden associated with traditional delivery platforms.
According to Ankit Agrawal, Co-founder and CEO of Furtilo, the platform is built around the idea that local businesses need accessible technology and a fairer way to reach customers.
“Local merchants already have their customers’ trust. What they lack is simple technology and a fair way to reach more people. Today our merchants save up to 30% of order value compared with commission-based platforms. This funding helps us take that to hundreds more towns,” Agrawal said.
Operations Expand Across Three States
Since its relaunch in January 2026, Furtilo has expanded its operations to more than 37 small towns across Madhya Pradesh, Rajasthan and Gujarat. The company currently handles over 6,000 orders per month, reflecting growing adoption of its model in smaller urban markets.
The startup plans to expand its presence to more than 500 towns by mid-2028. Its strategy centres on markets that have received comparatively limited attention from large delivery platforms, with local merchants and existing rider networks serving as key components of its expansion plans.
Parcel Delivery and Bike Taxi Services Planned
Beyond its existing commerce and delivery operations, Furtilo plans to introduce parcel delivery and bike taxi services. The company intends to leverage its existing rider network to support these additional services, potentially broadening its utility for customers and creating more opportunities within its operating markets.
The planned expansion signals a move towards a broader local mobility and delivery ecosystem, with the platform aiming to serve everyday consumer and merchant requirements in smaller towns.
Trikona LLC Sees Opportunity in Smaller-Town Commerce
Trikona LLC’s investment reflects its view of the potential for digital commerce beyond India’s major metropolitan markets. Keshav Kiran, Managing Partner at Trikona LLC, said the next phase of growth could come from towns that remain underserved by larger platforms.
“India’s next wave of digital commerce will come from towns that big platforms have not reached. Orders growing fourfold in four months shows the demand is real. Furtilo has shown that local merchants will go digital when the model is simple and fair,” Kiran said.
The investor’s comments highlight the role of accessible technology and alternative business models in bringing small businesses online. For Furtilo, the funding provides support for its expansion plans as it seeks to replicate its operating model across a larger number of towns.
Building a Digital Commerce Network Beyond Metros
With operations spanning more than 37 towns and a target of reaching over 500 by mid-2028, Furtilo is positioning itself around the digital commerce needs of India’s smaller markets. Its subscription-based approach seeks to address a key concern for local merchants: the cost of participating in online delivery.
The company’s next phase will depend on its ability to expand geographically, sustain order growth and introduce additional services while maintaining a merchant-friendly model. If successful, Furtilo could strengthen the digital reach of local businesses in markets that remain less served by mainstream delivery platforms.
By : Vanshika Tayal
