Introduction

India’s jewellery industry is witnessing a significant transformation as evolving consumer preferences, digital platforms, and changing notions of luxury reshape the way brands connect with their audiences. Behind this evolution are marketing leaders who bring together creativity, consumer understanding, cultural relevance, and strategic thinking to build distinctive brands and meaningful connections. From strengthening brand identities to embracing new-age storytelling and digital engagement, these leaders are helping jewellery brands navigate a rapidly changing market while staying rooted in their heritage. 

Marketing Leaders Driving Jewellery Brands in India – Edition 2026 recognises the professionals shaping this journey and contributing to the evolving narrative of India’s jewellery industry. Their work goes beyond traditional marketing, encompassing brand building, consumer engagement, digital transformation, storytelling, and the ability to translate changing market trends into meaningful brand experiences. As jewellery brands embrace new audiences and evolving ways of communication, these leaders are playing an important role in shaping how brands are positioned, experienced, and remembered. This edition brings together the voices and contributions of marketing professionals who are helping define the next chapter of jewellery brand building in India. 

Dr. Sajeev Chemmany – Chief Marketing Officer | Kalyan Jewellers: With a career spanning more than two decades across marketing, strategy, operations, programming, and business leadership, Dr. Sajeev Chemmany brings a broad perspective to jewellery brand building. He joined Kalyan Jewellers in 2019 as Head of Marketing & Alliances and subsequently moved into the CMO role in 2023, taking on a wider mandate for the brand’s marketing direction. His experience combines brand strategy with an understanding of consumer behaviour, communication, and brand equity, shaped further by his work across media and marketing-led businesses. At Kalyan Jewellers, his leadership contributes to strengthening the brand’s communication and consumer connect while navigating the evolving dynamics of India’s jewellery market. 

Prajith VM – Senior Vice President & Head of Marketing | Malabar Gold & Diamonds: Bringing experience across luxury, retail, digital, and consumer marketing, Prajith VM approaches jewellery marketing through the lens of integrated brand building and consumer engagement. Before joining Malabar Gold & Diamonds, he held marketing and growth leadership roles across De Beers Group, Fossil Group, and Landmark Group, building expertise across brand, digital, e-commerce, performance marketing, and omnichannel retail. At Malabar Gold & Diamonds, his mandate brings these capabilities together across brand strategy, digital ecosystems, storytelling, and market activation. His recent work around large-scale campaigns such as Brides of India and Nuwa reflects an emphasis on combining product narratives, cultural relevance, creative storytelling, and integrated online-offline execution to engage audiences across markets. 

Anish Varghese – Head of Marketing | Joyalukkas: With more than two decades of experience in marketing, Anish Varghese brings a forward-looking perspective to the way jewellery brands engage with evolving consumers. At Joyalukkas, his approach reflects the growing importance of personalisation, technology, sustainability, and omnichannel experiences in jewellery retail. He has highlighted how data and AI can enable more tailored customer journeys while seamless integration across digital and physical touchpoints can make the buying experience more connected. His marketing outlook also recognises the increasing relevance of responsible sourcing and conscious consumption, bringing together innovation and changing consumer expectations as the jewellery category moves towards more personalised and technology-enabled brand experiences. 

Joita Sen – Director | Senco Gold & Diamonds: Over more than 15 years with Senco Gold & Diamonds, Joita Sen has built a distinctive marketing and design mandate that brings together the brand’s heritage with changing consumer tastes. Her contribution spans brand development, jewellery design, marketing, and the creation of newer labels including Gossip and Sennes, helping Senco engage with consumers across different lifestyles and occasions. Her approach increasingly brings technology and digital discovery into the jewellery experience, while retaining the craftsmanship and trust associated with the brand. From technology-led initiatives such as face-shape-based jewellery styling to campaigns that address individuality, inclusion, and self-expression, Sen’s work reflects an effort to make jewellery discovery more personal and relevant to contemporary audiences. 

Anindya Mukherjee – Deputy General Manager | P. C. Chandra Jewellers: P. C. Chandra Jewellers has built its identity over decades by combining craftsmanship, regional trust and an ability to remain connected with changing consumer tastes. As Deputy General Manager, Anindya Mukherjee contributes to the continued development of a jewellery house that has grown from its Kolkata roots into a wider retail presence across India. The brand’s communication increasingly brings together its heritage with contemporary cultural moments, from festive storytelling and community initiatives to campaigns that speak to women, family and celebration. Mukherjee’s role comes within this broader ecosystem, where sustaining a legacy brand requires consistency across customer engagement, retail operations and market-facing initiatives. With P. C. Chandra Jewellers continuing to strengthen its presence across locations and digital channels, his contribution forms part of the management effort behind keeping the brand relevant to new generations while preserving the trust and craftsmanship associated with its name.

Shantiswarup Panda – Head of Marketing | Novel Jewels (Aditya Birla Group): Building a jewellery brand from the ground up demands a clear understanding of consumers, culture, and the experiences that shape purchase decisions, and this has been central to Shantiswarup Panda’s marketing mandate at Novel Jewels. As the marketing leader behind Indriya, he has been closely involved in shaping the brand’s identity, consumer proposition, communication, and go-to-market approach. His perspective on jewellery marketing places strong emphasis on the category’s unique balance of emotional and rational decision-making, with consumer insight informing everything from brand differentiation to the retail experience. His work has also focused on creating an omnichannel journey where digital discovery connects seamlessly with the high-touch experience of jewellery shopping in stores. With Indriya’s positioning built around contemporary relevance, distinctive communication, and customer experience, Panda’s role reflects the evolving approach to building a modern jewellery brand from the ground up. 

Rajesh Balachandran – Chief Marketing Officer | Bhima Jewels: At Bhima Jewellers, Rajesh Balachandran’s role as Chief Marketing Officer places him at the intersection of brand building, consumer engagement, and the evolving dynamics of jewellery retail. His marketing mandate involves strengthening the brand’s connection with consumers while navigating a category where trust, heritage, craftsmanship, and changing purchase behaviour all influence the customer journey. As jewellery brands increasingly explore digital communication, contemporary storytelling, and more experience-led retail, marketing leadership has become an important part of translating a long-standing brand legacy into relevance for newer audiences. Balachandran’s role reflects this broader shift, contributing to how Bhima Jewellers communicates its identity and engages consumers across an increasingly dynamic jewellery landscape. 

Priyanka Thapa – Head of Marketing | Reliance Jewels: At Reliance Jewels, Priyanka Thapa brings a focused understanding of how a jewellery brand can build stronger consumer connections while operating at scale. Her marketing role spans the intersection of brand communication, consumer engagement, and the evolving retail landscape, with an emphasis on keeping the brand relevant to changing audience expectations. Her perspective reflects the importance of building a workplace and brand culture around shared values, while creating communication that strengthens the relationship between consumers and the brand. As jewellery discovery increasingly moves across digital and physical touchpoints, Thapa’s role contributes to shaping how Reliance Jewels communicates its proposition and builds relevance across diverse consumer segments. 

Nahum Jacob – Head of Marketing and E-commerce | Jos Alukkas: Bringing more than 19 years of experience across marketing and business leadership, Nahum Jacob combines brand building with the rapidly expanding role of e-commerce in jewellery retail. His mandate at Jos Alukkas brings together marketing and digital commerce, reflecting how consumer journeys in jewellery are increasingly influenced by online discovery, digital communication, and seamless movement between online and offline experiences. His broader marketing perspective is particularly relevant as established jewellery retailers look to connect their heritage and trust with the expectations of a digitally engaged generation. At Jos Alukkas, his role contributes to strengthening the brand’s consumer outreach while supporting the evolution of its digital and commerce-led marketing ecosystem.

Reetesh Gade – Chief Marketing Officer | Aurya Diamonds: Reetesh Gade is bringing more than two decades of brand-building experience to Aurya Diamonds, where his mandate extends beyond marketing into shaping the company’s overall growth, operations, and customer experience. His approach is rooted in understanding the modern jewellery consumer as someone seeking individuality, accessibility, and a more personal connection with luxury. At Aurya, he is helping build a lab-grown diamond brand from the ground up, combining brand storytelling with data-led digital marketing, omnichannel engagement, and experiential retail. The brand’s focus on personalised discovery, co-creation, and technology-enabled store experiences reflects Gade’s emphasis on making jewellery more interactive and relevant to a digital-first audience. His role marks a broader shift from simply communicating a jewellery brand to building the entire consumer experience around it. 

Kapil Budukh – Head of Marketing | TBZ – The Original: Bringing extensive experience across retail, e-commerce, brand, and omnichannel marketing, Kapil Budukh is focused on shaping the next phase of TBZ – The Original’s brand journey. Before joining TBZ, he held senior marketing leadership roles at Croma, where his mandate spanned brand, media, e-commerce, loyalty, content, and customer lifecycle initiatives. At TBZ, this experience comes into a heritage jewellery business with a legacy dating back to 1864, creating an opportunity to connect established brand equity with the expectations of today’s consumer. Budukh has articulated his vision of evolving TBZ into a modern heritage brand—one that retains its traditions while embracing contemporary aspirations. His focus on consumer insights, digital growth, and integrated brand experiences reflects the changing role of marketing in strengthening the relevance of legacy jewellery brands. 

Deepansh Bhargava – Senior Vice President & Head Marketing | Vummidi Bangaru Jewellers: Deepansh Bhargava brings 18+ years of experience in retail and lifestyle marketing to Vummidi Bangaru Jewellers, combining brand-building expertise with a strong understanding of contemporary consumer culture. His earlier leadership roles at Arvind Fashions and Future Group saw him work across brands including U.S. Polo Assn., Brand Factory, Brand CENTRAL, and Foodhall, giving him experience in building brands, driving retail expansion, and creating differentiated consumer propositions. At VBJ, his mandate comes at a significant point in the heritage brand’s journey as it marks 125 years of its presence in the jewellery industry. His role involves bringing a contemporary marketing perspective to a brand deeply rooted in South Indian craftsmanship, cultural heritage, and relationship-led retail, while supporting its ambitions for growth across domestic and international markets. 

Tarana Ahmed – Head of Marketing | Hazoorilal Legacy: Tarana Ahmed brings a strong foundation in marketing and communications to her role at Hazoorilal Legacy, with 16 years of experience spanning luxury, beauty, retail, and brand communication. Her transition from the beauty segment into luxury jewellery has shaped a marketing approach centred on storytelling, consumer experience, and translating a heritage-led brand into contemporary conversations. At Hazoorilal Legacy, she has been closely involved in campaigns, national and international shoots, exhibitions, and the brand’s expansion into the UAE, including the launch of its first international boutique in Dubai. Her perspective also places importance on creating immersive retail experiences, where in-store activations and exhibitions become extensions of the brand story rather than simply sales touchpoints. Through this combination of luxury storytelling, experiential marketing, and international brand-building, Ahmed is contributing to how Hazoorilal Legacy carries its heritage into an evolving jewellery market. 

Vinay Bamalwa – Chief Marketing Officer | Nemichand Bamalwa & Sons: For a heritage jewellery house, keeping tradition relevant requires a thoughtful balance between craftsmanship, brand strategy and an understanding of the modern luxury consumer. Vinay Bamalwa brings this perspective to Nemichand Bamalwa & Sons, where he serves as Director and Chief Marketing Officer in the fourth-generation family business. With more than two decades of experience in fine jewellery retail, along with an MBA in Strategic Brand Management from Lancaster University and professional training in gemology from GIA, his approach combines category expertise with structured brand thinking. At NCB, Bamalwa is actively involved in marketing and business strategy as the Kolkata-based house continues to build its identity around high-end natural diamonds, Polki, Jadau, Temple and antique gold jewellery. The brand’s contemporary positioning, expressed through its philosophy of being “Traditionally Yours, Forever New,” reflects this balance—preserving the craftsmanship and trust of a legacy house while creating a more contemporary language for today’s luxury audience.

Darshan Chauhan – Director | Sky Gold & Diamonds Ltd: Darshan Chauhan’s role at Sky Gold & Diamonds sits at the intersection of product innovation, market expansion and brand growth. As Whole-time Director and Head of Marketing and Sales, he has been closely involved in strengthening the company’s position in lightweight gold and diamond jewellery while building relationships with major retail partners and expanding its international footprint. His focus on consumer-driven design and versatile jewellery reflects Sky Gold’s effort to create products that move comfortably between traditional and contemporary occasions. Under his leadership across marketing, sales and exports, the company has expanded its presence into markets including the UAE, Malaysia and Singapore, while working with leading jewellery retailers in India. His approach also connects commercial growth with evolving consumer preferences, using design innovation, agile manufacturing and market insights to build relevance across segments. As Sky Gold continues to position itself as a global jewellery manufacturer, Chauhan’s contribution reflects the increasingly integrated role of brand, product and business strategy in the sector.

Dr. Balaji C.S. – Chief Marketing Officer | GRT Jewellers: GRT Jewellers has built its identity around a combination of craftsmanship, trust, retail presence, and a deep understanding of the South Indian jewellery consumer. Within this established ecosystem, Dr. Balaji C.S. leads marketing with the responsibility of keeping the brand culturally familiar while ensuring its communication remains relevant to contemporary audiences. His mandate encompasses the many dimensions of a large jewellery house—from strengthening brand visibility and consumer engagement to translating the brand’s product and service proposition into compelling communication across markets and channels. At GRT, marketing also has to work hand in hand with the physical retail experience, where heritage, personal relationships, craftsmanship, and customer confidence remain central to the purchase journey. Dr. Balaji’s role therefore reflects the broader responsibility of a modern jewellery CMO: protecting the equity of an established name while continually finding fresh ways for the brand to remain visible, relatable, and connected with changing generations of jewellery consumers.

Hemant Chavaan – Head of Marketing, E-commerce and CRM | PNG Jewellers: At PNG Jewellers, Hemant Chavaan’s mandate brings marketing, e-commerce and CRM together to create a more connected customer journey. His work has focused on using data, technology, WhatsApp-led engagement, hyperlocal campaigns and personalised communication to strengthen relationships across digital and physical touchpoints. His approach also combines cultural relevance with measurable engagement, as seen in initiatives such as Chala Kheluya Mangalagaur, which connected Maharashtra’s traditions with PNG’s Mangalsutra offering through on-ground and digital outreach. As PNG expands nationally, Chavaan’s role reflects the evolving task of taking a heritage jewellery brand into newer consumer and digital spaces without losing the familiarity and trust built over generations.

Rajat Verma – Chief Marketing Officer | Khimji Jewellers: Rajat Verma entered Khimji Jewellers with more than two decades of experience across retail, fashion, F&B, telecom, and services, bringing a broader commercial lens to jewellery marketing. His mandate covers brand building, omnichannel marketing, CRM and loyalty, alongside business expansion—areas that place customer relationships at the centre of the brand’s growth strategy. His experience leading multi-site businesses with P&L responsibility also gives his marketing role a strong connection to operations and retail performance. At Khimji, this translates into a mandate that extends beyond communication: supporting new-store launches, strengthening customer engagement, and building a consistent brand experience as the jewellery house expands. His cross-category experience offers a useful perspective on how established retail principles can be applied to a jewellery brand while keeping the customer journey contemporary.

Ayushi Kasaraneni – Marketing Director | Vasundhara Diamond Roof Pvt Ltd: Ayushi Kasaraneni has helped shape Vasundhara’s brand narrative around art, culture, community, and the individuality of the modern jewellery consumer. As Marketing Director, she has focused on building a story that extends beyond the product, drawing from the brand’s design-led heritage while creating contemporary conversations around women, creativity, and self-expression. Her initiatives have included Women Supporting Women and Art Supporting Art, bringing together women achievers, emerging artists, traditional weavers, classical dancers, and cultural collaborators to create richer brand experiences. She has also worked on partnerships with PV Sindhu and initiatives connected to Vasundhara’s India and US audiences. This approach reflects a broader understanding of jewellery marketing—one that builds emotional relevance and cultural connection alongside visibility, allowing Vasundhara to position itself as a brand with a distinct point of view and a meaningful relationship with its community.

Sampurna Rakshit – Marketing Head – Gold Portfolio | Tanishq: Sampurna brings a consumer-first approach to jewellery marketing, shaped by extensive experience across brand building, storytelling, digital marketing, and portfolio strategy. Having previously led marketing and e-commerce for Mia by Tanishq, she has worked at the intersection of changing consumer behaviour and contemporary jewellery, with a strong focus on translating consumer insights into relevant brand narratives and experiences. Her work has reflected an understanding of how jewellery brands can build stronger connections by combining distinctive design, cultural relevance, inclusive storytelling, and new-age media. With her current mandate spanning Tanishq’s gold portfolio, Rakshit brings this experience to one of India’s most established jewellery brands, contributing to how its gold offering continues to engage with evolving consumer expectations while retaining the trust and heritage associated with the brand. 

Resha Jain – Chief Brand Officer | GIVA: Resha Jain brings more than 17 years of experience across content, marketing, communication, and brand building, with a strong focus on creating consumer-facing narratives that are both relevant and distinctive. Her data-driven approach combines strategic thinking with an understanding of how content and communication influence modern consumer behaviour. At GIVA, her role sits within a fast-evolving jewellery landscape where digital discovery, contemporary design, and accessible luxury are reshaping how younger audiences engage with the category. Her experience across marketing and communications enables her to connect brand storytelling with consumer insights, helping build a jewellery proposition that speaks to a digitally native audience while maintaining a clear and recognisable identity. 

Nikheel Kedia – Business Head | Tribe Amrapali: Bringing close to two decades of experience across brand building, marketing, and business management, Nikheel Kedia combines commercial understanding with a strong perspective on contemporary jewellery and consumer behaviour. At Tribe by Amrapali, his role spans the broader business, giving him an important vantage point across brand growth, retail, and customer engagement. Tribe’s positioning around experimental, contemporary, and accessible jewellery provides a distinct space within the wider jewellery market, particularly for younger consumers seeking fashion-led expressions of individuality. Kedia’s experience in building brands and understanding market dynamics contributes to how Tribe continues to expand its presence while staying connected to changing consumer tastes, emerging retail opportunities, and the evolving ways in which customers discover and engage with jewellery. 

Kiran Vulli – Deputy Manager Marketing | Khazana Jewellery Pvt. Ltd.: A marketing career spanning ATL, BTL and digital campaigns gives Kiran Vulli a broad canvas for working within a jewellery retail business. At Khazana Jewellery, his role sits within a company that has grown from its first Chennai store in 1989 into a multi-state retail network spanning Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Odisha. His work is therefore shaped by the challenge of maintaining a coherent brand presence while speaking to consumers across different markets and retail environments. Khazana’s communication continues to centre on trust, customer relationships, festive and cultural moments, and the emotional value attached to jewellery, giving marketing a role that extends well beyond promotional messaging. Vulli’s experience across multiple marketing channels fits into this environment, connecting traditional retail communication with digital discovery and contemporary customer engagement. His continued association with Khazana also reflects the importance of marketing professionals who understand how a legacy jewellery retailer can maintain consistency while expanding its reach across diverse consumer markets.

Nupur Singhania Daga – Lead Marketing | Melorra: Nupur Singhania Daga brings a strong combination of jewellery merchandising, marketing, brand development, and consumer understanding to her role at Melorra. Her earlier experience with Tanishq gave her an in-depth understanding of jewellery consumers, product positioning, merchandising, and the nuances of building relevance in a diverse market. At Melorra, her marketing mandate aligns with the brand’s digital-first approach to contemporary jewellery, where design, accessibility, online discovery, and changing consumer preferences play an important role in shaping the customer journey. Her entrepreneurial experience with Pretty Ponytails further reflects her ability to identify consumer needs and translate them into differentiated product and brand propositions. With a career spanning traditional jewellery, contemporary accessories, and digital-first brand building, Daga brings a multidimensional perspective to marketing, connecting product, consumer insight, storytelling, and evolving patterns of discovery and purchase to contribute to Melorra’s positioning in India’s modern jewellery landscape.

Manraj Singh – Chief Marketing Officer | Tyaani Jewellery by Karan Johar: For Manraj Singh, jewellery marketing sits at the intersection of brand, technology, consumer experience, and retail, reflected in his current mandate at Tyaani Jewellery by Karan Johar. With more than 12 years of experience across e-commerce P&L and brand marketing, he has brought a strong digital and business-oriented perspective to the brand’s growth. His work at Tyaani extends across digital ecosystems, customer data, CRM, retention, and marketing technology, with an emphasis on creating a more seamless luxury experience across touchpoints. As Tyaani expands its physical retail presence while retaining its distinctive identity in polki jewellery, Singh’s role also involves connecting the brand’s design and storytelling with evolving consumer expectations. His focus on technology-led customer engagement and experience reflects the changing role of marketing in building contemporary luxury jewellery brands. 

Sarika Chaturvedi – General Manager | Hazoorilal Jewellers: Sarika Chaturvedi brings a strong understanding of jewellery, luxury, and evolving consumer preferences to her role at Hazoorilal Jewellers. Her perspective reflects the importance of combining timeless craftsmanship with an understanding of how contemporary consumers approach jewellery, particularly across bridal and occasion-led purchases. Her industry experience has also placed her close to changing jewellery preferences, from the growing appeal of coloured gemstones and personalised pieces to a shift towards jewellery that balances statement-making design with versatility. At Hazoorilal, her role contributes to strengthening the brand’s connection with its clientele while navigating a market where heritage, design, trust, and personalised service continue to shape the luxury jewellery experience. Her contribution reflects the broader evolution of jewellery retail, where understanding the customer and translating changing tastes into relevant offerings has become increasingly important. 

Amal Azeez – Assistant Head – Marketing | Meralda Jewels: With over seven years of experience across marketing and business growth, Amal Azeez brings a focused, execution-oriented approach to building Meralda Jewels as a contemporary jewellery brand. His work reflects an understanding of how consumer insight, campaign execution, vendor management, and consistent brand communication come together to create meaningful customer engagement. At Meralda Jewels, he contributes to the brand’s marketing efforts as the jewellery house continues to expand its presence across India and international markets. His approach combines operational discipline with an understanding of evolving consumer expectations, helping translate the brand’s design-led identity and emphasis on personal style into relevant marketing experiences. As Meralda strengthens its footprint across markets, Azeez’s role sits at the intersection of brand communication, customer understanding, and the execution required to build a consistent jewellery experience across touchpoints.

Mahatva Soni – Director | Manik Chand Jewellers: For Mahatva Soni, the evolution of Manik Chand Jewellers is closely tied to making a heritage business more structured, contemporary and future-ready. As Director, he has been involved in strengthening the brand’s in-store experience, expanding product segments, building its digital presence and introducing more structured systems as the Guwahati-based jeweller continues to grow. His perspective also reflects a changing approach to jewellery retail, where customer expectations increasingly extend beyond craftsmanship and trust to convenience, personalisation and seamless experiences across physical and digital touchpoints. Soni has spoken about using technology and AI to better understand customer preferences, forecast demand and improve inventory and service, while maintaining the human relationships that remain central to jewellery buying. His recent exposure to international jewellery markets has further shaped his thinking around collections, design language and brand identity. Through this combination of traditional values and contemporary business thinking, Soni is contributing to the continued evolution of Manik Chand Jewellers.

Unnikrishnan Pillai – Dy. Head of Digital – International | Malabar Gold & Diamonds: Digital marketing for an international jewellery brand demands a careful balance between global consistency and the nuances of individual markets. Unnikrishnan Pillai brings this perspective to Malabar Gold & Diamonds as Dy. Head of Digital – International, a role he took up in April 2026 after leading digital marketing for the company’s international business. With around 14 years of experience across digital marketing, performance media, brand strategy and integrated campaigns, Pillai has worked across diverse consumer categories, including luxury, retail, fintech and lifestyle. At Malabar, his earlier mandate covered digital strategy across international markets, with a focus on performance, content, paid media and customer acquisition. His expanded role places him closer to the brand’s international digital transformation, where data-led marketing, cross-market storytelling and customer experience are increasingly important to engaging global audiences. His agency background with Brandmovers and Blink Digital, followed by experience at OGPay, adds a performance-oriented perspective to Malabar’s growing digital ecosystem.

Shaifali Gautam – Chief Marketing Officer | CaratLane: Shaifali Gautam’s approach to jewellery marketing is rooted in understanding how people actually experience and choose jewellery today. With more than 17 years of experience across retail, scale-ups and start-ups, she has been instrumental in shaping CaratLane’s move from largely performance-led communication towards stronger, insight-driven brand building. Under her marketing leadership, the brand has expanded its storytelling across television, digital and large cultural platforms, while continuing to build its distinctive voice around self-expression, contemporary relationships and everyday moments. Campaigns such as Runway, which celebrated women in aviation, and Dancing Hearts, which reimagined romance through nostalgia and music, demonstrate this broader storytelling approach. More recently, CaratLane’s first brand-ambassador campaign with Yami Gautam Dhar extended the brand’s conversation around women choosing jewellery for themselves. Gautam’s work reflects an understanding of how fine jewellery can move beyond traditional occasions to become part of personal identity, emotion and everyday expression.

Rupali Shrivastava – Chief Marketing Officer | Limelight Lab Grown Diamonds: Rupali Shrivastava’s marketing career spans more than two decades across luxury retail and brand building, giving her a perspective shaped by both established jewellery businesses and emerging consumer categories. At Limelight Lab Grown Diamonds, that experience is being applied to one of the most significant shifts taking place in the jewellery industry, the growing acceptance of lab-grown diamonds as a modern luxury choice. Her mandate goes beyond conventional communication, encompassing brand storytelling, consumer understanding, digital experiences, and the challenge of making a relatively new category feel credible, desirable, and culturally relevant. Shrivastava has described her focus at Limelight around innovation, sustainability, modern luxury, digital depth, and retail excellence, reflecting the changing expectations of today’s fine-jewellery consumer. As Limelight expands its presence across India, her role is closely connected to how the brand communicates the value proposition of lab-grown diamonds while building familiarity and emotional relevance with a new generation of buyers.

Piyush Gilitwala – Chief Marketing Officer | Fiona Diamonds: Marketing at Fiona Diamonds has increasingly become a space for experimentation, and Piyush Gilitwala has embraced that mindset through ideas that move quickly from concept to consumer response. Rather than relying solely on conventional jewellery advertising, he has explored unconventional formats that connect digital creativity with measurable behaviour, from QR-code-led guerrilla marketing around the brand’s Delhi store to AI-generated jewellery content designed to turn product discovery into entertainment. One of his recent experiments used quirky Valentine’s Day messaging and QR stickers to generate direct store visits, while his AI-led content strategy focused on replacing traditional product videos with imaginative visual storytelling. This willingness to test, learn and adapt fits naturally with Fiona’s positioning across natural diamonds, lab-grown diamonds and moissanites, where marketing also has an important role in educating consumers about different choices within the category. With his tenure at Fiona spanning online marketing and business roles before taking on the CMO mandate, Gilitwala represents a hands-on style of marketing that connects experimentation, technology and real-world customer behaviour.

Radhika Chopra – AVP Marketing | True Diamond: True Diamond has taken an unusually entertainment-led route to jewellery marketing, and Radhika Chopra has been at the centre of that shift. With a background that combines design, brand management, and consumer marketing, she has helped the brand move beyond the conventional visual language associated with diamond jewellery. The marketing team under her leadership has experimented with quirky micro-drama formats, humour-driven reels, and self-aware storytelling—content designed to earn attention before asking the audience to think about the product. That approach has helped True Diamond build a sizeable social community while giving the brand a recognisable personality in a category often dominated by polished, aspirational imagery. Chopra’s experience at Beardo, along with her design education at NIFT and MICA, adds another dimension to this work: an ability to combine creative instinct with structured brand thinking. At True Diamond, her marketing mandate demonstrates how jewellery brands can use culture, entertainment, and unconventional storytelling to make the category feel more approachable and conversation-worthy.

Toranj Mehta – Country Head, Natural Diamond Marketing | De Beers Group: Natural diamonds are entering a new chapter in India, and Toranj Mehta is at the forefront of shaping how the category connects with a changing generation of consumers. After more than a decade with De Beers Group, including her most recent role as Vice President – Marketing, Mehta stepped into the position of Country Head, Category Marketing, De Beers India in April 2026. Her focus has increasingly centred on moving natural diamonds beyond traditional gifting occasions towards self-expression, personal milestones and everyday luxury. Her work has included the Rituals by De Beers platform and the Love, From Universe campaign, while recent category initiatives have also explored cricket, culture and experiential storytelling to widen the relevance of natural diamonds. Mehta’s approach combines the heritage and rarity associated with the category with contemporary consumer insights, particularly around younger audiences and women buying diamonds for themselves. In doing so, she is helping shape not just De Beers’ communication, but the broader conversation around natural diamonds in India.

Kabir Kate – Chief Marketing Officer | Solitario Diamonds: A mystery box in the middle of a public space may not be the first thing one associates with diamond jewellery, but that is precisely the kind of cultural and experiential thinking Kabir Kate has brought to Solitario. His marketing approach treats the brand as something audiences should interact with, rather than simply observe. The 2026 What’s in the Box campaign turned a street-level interaction into a reason to visit the showroom, while the brand’s Divine India collection used faith, craftsmanship, music, and cultural storytelling to create a larger narrative around lab-grown diamonds. Kate describes his approach as building brands at the intersection of luxury, culture, entertainment, and consumer behaviour—a perspective that is particularly visible in Solitario’s recent marketing. His mandate now extends across brand strategy and digital marketing, with the company identifying him as its Chief Marketing Officer. Through this blend of cultural relevance, physical experiences, digital storytelling, and PR, Kate is helping give Solitario a distinctive voice within India’s rapidly developing lab-grown diamond market.

Dinesh Shettigar – Marketing Manager | Abharan Jewellers Pvt. Ltd.: Dinesh Shettigar contributes to the marketing efforts of Abharan Jewellers Pvt. Ltd., a jewellery house with roots in Udupi and a legacy spanning generations. His role sits within a brand environment where heritage, regional identity, craftsmanship, and contemporary consumer engagement come together to shape communication. Abharan’s recent marketing initiatives have increasingly explored storytelling rooted in Udupi’s cultural character while presenting the brand through contemporary formats, creating a connection between its long-standing legacy and newer audiences. As Marketing Manager, Shettigar’s contribution reflects the broader shift in jewellery marketing towards stronger brand narratives, community engagement, and experiences that extend beyond product communication. His work forms part of Abharan’s ongoing effort to maintain the trust and familiarity associated with a legacy jewellery house while building greater relevance across changing consumer touchpoints.

Azaan Ali – Marketing Manager | Farah Khan Fine Jewellery: Azaan Ali brings a contemporary, digitally oriented perspective to marketing at Farah Khan Fine Jewellery, with experience spanning brand building and digital marketing. His role sits within a luxury jewellery house defined by design-led expression, intricate craftsmanship, and storytelling, making the ability to communicate the artistic identity of the brand across modern consumer touchpoints particularly important. His marketing approach reflects the evolving role of digital platforms in luxury, where visual storytelling, brand discovery, and meaningful consumer engagement increasingly shape how audiences encounter fine jewellery. At Farah Khan Fine Jewellery, Ali contributes to translating the distinctive creative language of the house into relevant marketing communication while supporting the brand’s connection with a new generation of luxury consumers.

Pratik Vaja – SVP – Head of Marketing | ORRA Fine Jewellery: Pratik Vaja approaches jewellery marketing through the wider lens of brands, growth and retail ecosystems, bringing together consumer understanding with a strong commercial perspective. At ORRA Fine Jewellery, his role as SVP – Head of Marketing places him at the centre of the brand’s efforts to strengthen its presence across an evolving luxury retail landscape. His professional background spans brand building, business strategy and marketing, supported by formal training in marketing from Jamnalal Bajaj Institute of Management Studies. At ORRA, this experience comes into play as the brand works to sharpen its communication, strengthen retail partnerships and create a more consistent experience across physical and digital touchpoints. His recent work also reflects a focus on building marketing teams and capabilities that connect brand narrative with regional market understanding and business outcomes. In a category where design, trust and experience increasingly shape consumer decisions, Vaja’s role brings together the creative and commercial dimensions of building a contemporary fine-jewellery brand.

Sneha Kanukolanu – Marketing Lead | Mia by Tanishq: A career spanning advertising, fashion, lifestyle and consumer brands has given Sneha Kanukolanu a broad perspective on how brands build relevance with evolving audiences. She joined Mia by Tanishq as Marketing Lead in April 2026, bringing more than a decade of experience across brand building, communication strategy and digital marketing. Her earlier roles include Head of Marketing at The Bear House, Brand Manager at Aditya Birla Fashion and Retail, and brand strategy experience with DDB Mudra Group and Leo Burnett. At Mia, this experience comes into a brand built around contemporary, versatile jewellery and the idea of jewellery as an expression of individuality. Mia’s positioning around “Life Jewellery” and its focus on designs that move across occasions gives Kanukolanu an opportunity to bring together consumer insight, storytelling and modern brand thinking. Her background across both agency and brand environments adds a strategic and creative dimension to Mia’s continued engagement with today’s digitally connected jewellery consumer.

Bhavya Parmar – Director – Marketing | Shree Raj Jewellers: Nearly a century of jewellery heritage creates a very different marketing challenge: how do you preserve what makes a house distinctive while allowing it to speak naturally to a new generation? As the fourth-generation member of the Parmar family, Bhavya Parmar is closely associated with that transition at Shree Raj Jewellers. Her work reflects a deliberate effort to reinterpret the brand’s heritage through contemporary luxury, particularly around coloured gemstones, bridal jewellery, and the idea of personal expression. The brand’s “Heritage Revival” approach, for instance, draws on vintage jewellery and traditional craftsmanship while presenting it through the sensibilities of the modern bride. This balance between preservation and reinvention is central to Shree Raj Jewellers’ identity, allowing its history of craftsmanship and bespoke jewellery to remain relevant without losing its character. Parmar’s contribution lies in helping translate that legacy into a contemporary brand narrative, one where history is not simply remembered, but reinterpreted for today’s luxury consumer.

Jeetendra Haryani – Head – Marketing and Alliances | Zoya: Zoya’s marketing operates in a space where jewellery, art, design, culture, and luxury experiences intersect, and alliances are an important part of that world. Jeetendra Haryani’s mandate sits within this ecosystem, helping the House of Tata brand build relationships and experiences that extend beyond traditional product communication. Zoya has consistently used curated collaborations, designer associations, exclusive events, and culturally rooted collections to strengthen its identity as a high-jewellery maison, while retaining a distinctly contemporary aesthetic. Haryani’s marketing and alliances role therefore connects brand visibility with the wider luxury ecosystem, bringing together partners, experiences, and storytelling opportunities that can deepen Zoya’s relationship with its discerning audience. In a brand environment where every touchpoint is expected to feel considered, his work contributes to creating the network of experiences through which Zoya’s design philosophy and craftsmanship are experienced beyond the boutique. 

Tarun Vora (Jain) – Advertising & Marketing Head | D.P. Jewellers: Advertising at a jewellery brand is often where heritage, local relevance and consumer attention come together, and Tarun  brings this perspective to D.P. Jewellers. With his role spanning advertising and marketing, his work sits close to how the brand communicates across its markets and translates its retail presence into recognisable consumer-facing narratives. D.P. Jewellers has built its identity around trust, craftsmanship and a strong regional retail presence, making consistency in communication an important part of its brand journey. Vora(Jain)’s mandate therefore extends beyond individual campaigns, encompassing the broader task of maintaining visibility and strengthening the brand’s connection with its customer base. His experience within the jewellery sector reflects the importance of combining traditional category values with contemporary advertising approaches as regional jewellery brands continue to expand their reach.

Naima Shaikh – Marketing Manager | ANMOL – Inherently Luxe: Naima Shaikh brings more than eight years of experience in marketing management, with a focus spanning brand communication, founder-led content, social media, and consumer engagement. Her work at ANMOL – Inherently Luxe reflects the growing importance of storytelling in contemporary jewellery, where brands need to communicate not only craftsmanship and design but also the emotions, occasions, and individual identities associated with jewellery. Her marketing perspective is particularly relevant to a category where cultural familiarity and modern expression increasingly intersect, allowing brand content to move beyond product-led communication and build stronger consumer connections. Through her experience across marketing and digital content, Shaikh contributes to shaping ANMOL’s communication in a way that connects the brand’s luxury positioning with evolving consumer conversations and contemporary ways of discovering jewellery.

Amita Tanksali – Marketing Manager | C Krishniah Chetty Group of Jewellers: Amita Tanksali brings a contemporary marketing perspective to C. Krishniah Chetty & Sons, combining brand communication with creative storytelling and experiential marketing. Her work reflects an understanding of how a heritage jewellery house can engage modern audiences without losing the cultural and craftsmanship-led identity that defines the brand. She has been involved in bringing CKC’s stories to life through campaigns and experiences that move beyond conventional jewellery advertising, including the brand’s recent Magnificent Wedding campaign, which used cultural humour and familiar wedding narratives to create a more relatable consumer connection. Her involvement in large-scale experiential initiatives also highlights the growing role of immersive experiences in luxury marketing. Through this blend of storytelling, creativity, and experience-led engagement, Tanksali contributes to shaping how a heritage jewellery brand connects with contemporary consumers. 

Akshay Deshmukh – Head of Marketing | Palmonas: Building a new jewellery category requires more than conventional campaign thinking; it requires helping consumers understand why the category deserves a place in their everyday lives. That has been central to Akshay Deshmukh’s marketing journey at PALMONAS, where the brand has worked to establish demi-fine jewellery as an accessible, everyday expression rather than something reserved for special occasions. His approach is deeply rooted in consumer understanding, with an emphasis on observing how people actually discover, wear, discuss, and connect with jewellery. This thinking has shaped PALMONAS’ storytelling around everyday luxury, while campaigns such as Her Butterfly Effect have brought real consumer and community stories into the brand narrative. Deshmukh’s perspective combines customer insight with disciplined execution, allowing marketing to function not simply as a communication tool but as a way of building familiarity with an emerging category. As PALMONAS expands its retail and digital footprint, his role reflects the larger challenge of turning a new-age jewellery proposition into a recognisable and emotionally relevant consumer brand.

Ankit Gulechha – Director – Branding and Marketing | Kushal’s Fashion Jewellery: For Ankit Gulechha, brand building at Kushal’s has evolved alongside the company’s transformation from a regional fashion jewellery retailer into a rapidly expanding national brand. With an MBA in Marketing and Operations and a long association with the family-led business, Gulechha has been closely involved in defining how Kushal’s communicates its proposition to the modern Indian woman. His marketing philosophy places brand building and performance marketing alongside each other, with creative communication supporting measurable business outcomes. The brand’s first major campaign, built around the idea of a “chain reaction” driven by word-of-mouth discovery, demonstrated this approach by turning a familiar customer behaviour into an unconventional advertising narrative. His work has also extended into bridal and festive campaigns, celebrity-led communication, and the brand’s expanding retail presence. As Kushal’s continues to scale across cities, Gulechha’s contribution lies in creating a brand language that balances trend-led fashion, accessibility, premium retail experience, and the increasingly diverse ways in which consumers discover and shop for jewellery.

Konia Khanna – Head of Marketing Swarovski, Business Head Confluence – Designer Jewelry | Swarovski: Konia Khanna’s journey with Swarovski reflects the evolution of crystals from a product category into a broader creative vocabulary for fashion, jewellery, lifestyle, and design. Over the years, she has worked across both B2B and B2C dimensions of the business, helping build awareness among designers, brands, manufacturers, and consumers while creating opportunities for Swarovski to become part of diverse creative expressions. Her design education and commercial experience give her a distinctive ability to navigate the space between creativity and business, an approach that has been particularly relevant to her leadership of Confluence, Swarovski’s designer jewellery collective. The platform brought together leading Indian designers to reinterpret Swarovski crystals through individual design languages, creating a meeting point between the crystal brand and India’s fashion and jewellery ecosystem. Today, Khanna’s role combines brand marketing with business leadership, continuing to expand Swarovski’s relevance through designer relationships, category development, and new avenues of creative collaboration.

Suresh Kumar D – AGM – Assistant General Manager | Thangamayil Jewellery Limited: Thangamayil Jewellery’s growth has been closely tied to its understanding of Tamil Nadu’s jewellery market, and Suresh Kumar D’s work comes within this expanding retail ecosystem. Recently promoted from Senior Manager to Assistant General Manager, he has taken on a broader responsibility within the organisation as Thangamayil continues to strengthen its presence across the state. The brand now operates more than 65 showrooms and has been steadily expanding into Chennai, including new locations in Mogappair West and Purasaiwakkam. In such a market, marketing is closely connected with local consumer understanding, retail visibility, festive occasions, showroom engagement, and the consistency of communication across locations. Suresh’s progression within Thangamayil reflects this hands-on retail environment, where marketing and business execution need to work together to support a growing network. His contribution forms part of the brand’s wider effort to deepen its presence while retaining the regional familiarity and customer trust that have shaped Thangamayil’s journey.

Eswaran Durairaj – Deputy General Manager | AVR Swarnamahal Jewelry: More than 18 years in retail advertising and creative work have given Eswaran Durairaj a career shaped by the practical realities of communicating for a customer-facing business. His experience at AVR Swarnamahal sits within a jewellery house whose identity is deeply connected to purity, craftsmanship, trust, and its distinctive Annapakshi symbol. That combination creates a distinctive marketing environment: communication needs to respect a legacy built over generations while remaining effective across an expanding retail network. Durairaj’s background in advertising, along with his recent focus on social media marketing and SEO, points to a role that bridges established retail communication with newer digital channels. As AVR continues expanding across South India, his experience contributes to the everyday brand-building work behind showroom launches, campaigns, customer communication, and digital visibility—helping a heritage-led jewellery house carry its familiar identity into newer markets and newer forms of consumer engagement.

Saloni Jain – Marketing Head | Kalamandir Jewellers: Kalamandir Jewellers’ growth across Gujarat and newer markets has created a marketing environment where brand visibility and customer experience need to work hand in hand. Saloni Jain’s work has included engaging with teams across the retail network and supporting the brand’s marketing initiatives as it expands its presence. Her own professional updates reflect a strong emphasis on team alignment, learning, and translating marketing plans into action at the store level. This hands-on perspective is particularly relevant for a jewellery retailer whose large-format stores are central to how customers experience the brand. With Kalamandir combining its traditional jewellery heritage with contemporary retail formats, Jain’s contribution sits within the day-to-day work of keeping the brand visible, relevant, and connected to its growing customer base.

Vishal Zadafiya – Group Head Marketing | Hari Krishna Exports Pvt. Ltd.: International diamond markets demand a very different kind of marketing—one built around credibility, relationships, product presentation, and experience. Vishal Zadafiya has spent nearly two decades at Hari Krishna Exports, working across the company’s global marketing and trade-show presence. His work has included creating immersive experiences at major jewellery fairs, with recent initiatives such as the JCK Las Vegas booth combining recyclable materials, innovative diamond displays, mixed-reality experiences, and the brand’s “Brilliance & Brew” concept. At the Hong Kong Jewellery & Gem Fair, his role similarly extended into showcasing the company’s diamonds and heritage to an international audience. Zadafiya’s marketing contribution therefore sits at the intersection of B2B relationship-building, experiential communication, and the global positioning of an Indian diamond enterprise.

Anvesha RoyChowdhury Bhavsar – Manager – Marketing and Branding | Shree Ramkrishna Exports Pvt. Ltd.: Natural diamonds carry a story that begins long before they reach the consumer, and Anvesha RoyChowdhury Bhavsar’s work at Shree Ramkrishna Exports sits closely within that storytelling space. With experience spanning marketing and branding, and professional training in digital marketing, CRM and advanced branding, she has contributed to communicating SRK’s diamond journey through narratives around craftsmanship, purpose, sustainability and impact. Her association with the company is also visible across initiatives connecting natural diamonds with ideas of community and responsible growth. Through this combination of brand thinking and industry understanding, Bhavsar contributes to giving SRK’s communication a more human dimension—helping audiences see diamonds not simply as products, but as stories shaped by people, craftsmanship, heritage and purpose.

Alpesh Rathod – Senior Vice President – Sales & Marketing | KP Sanghvi & Sons: At the intersection of diamond business and market development, Alpesh Rathod brings a sales and marketing perspective to KP Sanghvi & Sons, a long-standing name in the global diamond industry. His role brings together commercial understanding, market relationships and brand-facing initiatives within a business known for its presence across the diamond value chain. With the jewellery and diamond landscape becoming increasingly experience-led and competitive, leaders operating across sales and marketing are required to connect market opportunities with evolving customer expectations. Rathod’s mandate reflects this convergence, combining business development with marketing-led thinking to strengthen market presence and support growth. His association with KP Sanghvi & Sons places him within an organisation with decades of experience in diamonds, offering a perspective shaped by the intersection of industry expertise, commercial strategy and changing market dynamics.

Prashant Awasthi – Chief Marketing Officer | KISNA: For Prashant Awasthi, jewellery marketing is increasingly about connecting tradition with the way modern consumers discover, evaluate and experience brands. With more than two decades of experience across marketing and brand management, he joined KISNA as Chief Marketing Officer in 2025 after leading marketing at Siyaram’s, bringing experience from organisations including Reliance Retail and Trent Hypermarket. At KISNA, he has been steering a shift towards more structured, full-funnel communication, combining traditional media with digital, social, influencer and AI-led platforms. The brand’s recent communication has also moved beyond occasion-led jewellery, with campaigns such as Khushi Ke Har Pal Ke Liye KISNA focusing on everyday expressions and emotional connections. His approach reflects a broader shift in jewellery marketing—where heritage and emotional storytelling remain central, while technology, personalisation and digital discovery increasingly shape the consumer journey.

Rohan Kapashi – Marketing Manager | Kira Diamonds: Rohan Kapashi brings an interesting blend of entertainment, media and marketing experience to his role at Kira Diamonds. Before moving into the jewellery space, his professional journey included more than eight years with Disney Star Network, giving him exposure to large-scale content, audience engagement and brand-led communication. That experience provides a useful foundation for a jewellery category where visual storytelling and consumer attention play an increasingly important role. At Kira Diamonds, Kapashi’s marketing mandate sits within a business operating in the diamond jewellery segment, where product discovery increasingly extends beyond traditional retail into digital content and contemporary brand communication. His background across media and marketing allows him to approach the category through the lens of audience behaviour, storytelling and engagement, bringing a different perspective to how a jewellery brand can build visibility and connect with consumers.

Priya Patel – Business Development Manager | Aura Jewels Mumbai India: With more than two decades in the fine jewellery industry, Priya Patel brings a broad understanding of the business to her role at Aura Jewels, spanning sales, merchandising, marketing and business development. Her professional journey includes experience with jewellery companies such as Sunjewels International and Mohit Diamonds, as well as merchandising leadership, before moving into her current business development mandate at Aura Jewels. At Aura, her role sits within a business that has grown from a small manufacturing unit into a large jewellery manufacturing organisation serving leading retail stores across India. The company’s emphasis on customer relationships, trust, creativity and design gives business development a strong market-facing dimension. With her long-standing category experience, Patel contributes a practical understanding of customer needs, market relationships and the commercial side of jewellery, connecting Aura’s manufacturing capabilities with the evolving requirements of its retail and business partners.

Eshaan Anand – Brand Advisor | Anand Jewels: At Anand Jewels, Eshaan Anand brings a newer perspective to a family-led jewellery business with a strong presence in Indore. As Brand Advisor, his role places him close to the brand’s evolving identity and the ways in which a contemporary generation of consumers engages with jewellery. His academic background at Santa Clara University’s Leavey School of Business, along with experience in event planning, communication and team-led initiatives, adds a broader business perspective to his association with the family enterprise. For a jewellery house, brand building increasingly involves more than product and retail—it requires creating experiences and communication that remain rooted in trust while speaking naturally to younger audiences. Anand’s role reflects this transition, contributing to the continued evolution of Anand Jewels while bringing a fresh lens to how the brand can build relevance across changing consumer expectations.

Kuldeep Bawne – Senior Brand Manager | Chandukaka Saraf: Carrying a jewellery legacy forward requires a clear understanding of what should remain timeless and what needs to evolve. As Senior Brand Manager at Chandukaka Saraf, Kuldeep Bawne brings over 11 years of experience to the task of shaping brand strategy for a jewellery house with roots dating back to 1827. His work sits at the intersection of traditional trust and contemporary brand building, helping translate the company’s heritage, craftsmanship and values into communication that remains relevant to today’s audiences. With professional experience spanning brand strategy and digital marketing, Bawne’s approach reflects the growing importance of building a consistent identity across consumer touchpoints. His role comes at an important stage for Chandukaka Saraf as the brand carries its nearly two-century legacy into new markets and generations, making brand storytelling an integral part of sustaining its identity while creating room for continued growth.

Fahad Abdul Rahiman – Technology & Media – General Manager | Regal Jewellers: Technology and media increasingly sit at the heart of how jewellery brands build visibility, engage customers and convert attention into retail action. At Regal Jewellers, Fahad Abdul Rahiman brings these two functions together as Technology & Media – General Manager, with his remit spanning ERP implementation, brand communication and media campaigns. His role reflects the changing nature of jewellery retail, where digital infrastructure and consumer-facing communication need to work alongside traditional showroom experiences. Regal’s current expansion across South India has further increased the importance of integrated media and technology capabilities, from social storytelling and influencer engagement to performance marketing and customer acquisition. Fahad’s work therefore operates beyond conventional advertising, connecting technology-led systems with the communication and media initiatives that support a growing jewellery business. His experience represents the increasingly interconnected role of technology, media and marketing in shaping modern jewellery retail.

Vivek V T V – Head of Marketing | Kavitha Gold & Diamonds: Vivek V T V’s recent work at Kavitha Gold & Diamonds has been closely tied to the brand’s expansion and its effort to give a 50-year-old jewellery legacy a contemporary voice. Bringing more than a decade of experience across retail marketing, branding and consumer engagement, he joined the company as Head of Marketing after leadership roles with ORRA Fine Jewellery and Malabar Gold & Diamonds. Since then, his mandate has included brand campaigns, showroom launches and market expansion, including Kavitha’s 14th showroom in Thalassery, where his team executed a 360-degree marketing strategy within a compressed timeline. His first campaign association with the brand, She Is Gold, Her Dreams Are Gold, featuring Fahadh Faasil, places women’s aspirations and milestones at the centre of its storytelling. Together, these initiatives show how Vivek is connecting Kavitha’s established legacy with contemporary communication and an expanding retail footprint.

Sayed Waseemahmed Khadaklat – Marketing Manager | Sulthan Diamonds & Gold: With more than 12 years of experience across sales and marketing, Sayed Waseemahmed Khadaklat brings a grounded understanding of jewellery retail to his role at Sulthan Diamonds & Gold. Based in Karnataka, his professional journey reflects sustained experience in building customer-facing visibility and supporting the marketing needs of a regional jewellery business. At Sulthan Diamonds & Gold, his role sits within a growing organisation with a presence across South India, where local market understanding and consistent consumer communication remain important to building lasting relationships. Khadaklat’s experience in both sales and marketing gives him a practical perspective on connecting promotional activity with customer engagement and retail outcomes. His contribution reflects the importance of marketing professionals who understand the jewellery business not only through communication, but also through the day-to-day realities of customers, markets and retail.

Shiva Kumar – Director | Jeyachandran Retail Private Limited: Shiva Kumar represents the leadership perspective behind Jeyachandran Retail Private Limited, a business with a long-standing presence in South India’s jewellery and retail landscape. As Director, his role places him close to the broader business direction of the organisation, spanning its retail operations, customer relationships and continued market development. Jeyachandran’s growth has been built around understanding regional consumers while maintaining a strong emphasis on trust, jewellery craftsmanship and retail accessibility. In a category where legacy remains an important part of consumer choice, Kumar’s leadership contributes to balancing the strengths of an established retail business with the need to remain relevant to changing generations of jewellery buyers. His position reflects the increasingly strategic role of business leadership in shaping how traditional jewellery houses evolve, expand and communicate their value in a competitive market.

Saravana Perumal – Deputy General Manager – Operations & Business Development (Tamil Nadu) | Malabar Group: Tamil Nadu represents one of India’s most established jewellery markets, making operational strength and local market understanding central to sustained retail growth. Saravana Perumal brings these dimensions together in his role as Deputy General Manager – Operations & Business Development for Tamil Nadu at Malabar Group. His mandate connects the day-to-day realities of retail operations with business development across one of the group’s important markets. Working within Malabar’s large multi-city jewellery network, Perumal’s role involves translating business strategy into market-level execution while keeping customer experience and retail performance closely aligned. His experience reflects a side of jewellery leadership that operates behind the visible brand communication—ensuring that expansion, store performance and customer-facing operations work cohesively. This combination of operational and commercial responsibility gives him a direct role in strengthening Malabar’s presence across the Tamil Nadu market.

Prajwal Kumar | Chief Digital Officer (CDO) – Mahila Fashion Jewellery: Mahila Fashion Jewellery is taking a distinctly digital-first approach to bridal jewellery, and Prajwal Kumar’s consumer-brand building experience fits closely with that direction. Based in Bengaluru, Kumar brings a D2C-oriented perspective to the brand, with expertise spanning brand marketing, content strategy, growth marketing and brand consulting. His work sits within Mahila’s effort to reimagine bridal jewellery for modern consumers while retaining the cultural character associated with traditional Indian adornment. The brand’s positioning combines heritage-inspired designs across kundan, polki, antique and statement jewellery with a wholly digital shopping experience, making storytelling, discovery and customer trust particularly important to its growth. Kumar’s marketing perspective therefore operates at the intersection of brand identity and digital consumer behaviour, helping shape how Mahila communicates its proposition to a new generation of jewellery buyers.

Abhijeet Lokhande – Head Online Sales & Marketing | WHPJewellers: Abhijeet Lokhande brings a digital-first perspective to jewellery marketing, with experience spanning B2B, B2C, e-commerce and performance marketing. Currently associated with WHPJewellers as Head of Online Sales & Marketing, he has built his career around using digital channels to drive customer acquisition, online sales and measurable business growth. His experience includes managing performance campaigns across platforms such as Meta and Amazon, with a strong focus on conversion, ROI and scalable digital strategies. With more than a decade of experience across digital marketing, consulting and online business, Lokhande’s approach reflects the growing importance of data-led customer engagement in the jewellery sector. At WHPJewellers, his role places digital commerce and marketing at the centre of the brand’s efforts to connect with today’s increasingly online jewellery consumer.

Kaushik Roychowdhury – Director | MPJ Jewellers: MPJ Jewellers’ evolution reflects a conscious effort to bring a contemporary voice to a business rooted in the heritage of Indian jewellery, and Kaushik Roychowdhury contributes to that journey as Director. Based in Kolkata, he is associated with the leadership of MPJ as the brand expands its presence across eastern India while sharpening its proposition for the modern jewellery consumer. MPJ’s recent communication has placed strong emphasis on individuality, culture and contemporary expressions of bridal and occasion jewellery, seen in campaigns such as Eternal Vows. Roychowdhury’s leadership comes within this broader transformation, where building a jewellery brand increasingly involves understanding changing aspirations alongside traditional values of craftsmanship and trust. His business background and association with the company bring a strategic perspective to MPJ’s continued growth, as the brand works to create a distinctive identity for the modern, confident woman while retaining the cultural richness at the heart of Indian jewellery.

Conclusion

India’s jewellery industry is entering a new era, where heritage and craftsmanship are being complemented by sharper storytelling, digital innovation, evolving consumer experiences and fresh approaches to brand building. The leaders featured in Marketing Leaders Driving Jewellery Brands in India – Edition 2026 reflect this transformation across established houses, regional names and new-age jewellery brands. Their work goes beyond conventional marketing to shape how brands connect with changing audiences, create relevance and build lasting identities. As consumer preferences continue to evolve, these leaders are helping jewellery brands find new ways to honour their legacy while embracing the future, making their contribution an important part of the next chapter of India’s jewellery industry. 

-This article is the result of thorough research conducted by the IST Research & Editorial team, with valuable support from our technology partner, MiQ.

Disclaimer

Marketing Leaders Driving Jewellery Brands in India – Edition 2026 is an editorial recognition by Indian Startup Times highlighting professionals contributing to marketing, branding, communications, customer engagement, digital transformation and business growth across India’s jewellery industry.

The selection is based on publicly available professional information, industry presence, career experience, role relevance, brand association and editorial research. This feature is editorial and subjective in nature and is not a ranking, rating, certification, endorsement or commercial recommendation. The order of profiles does not indicate any hierarchy or preference, and inclusion should not be interpreted as a comparative assessment of any individual or brand.

Information has been compiled from publicly available sources, including professional profiles, company websites, industry publications and public announcements. While reasonable efforts have been made to ensure accuracy, designations and professional affiliations may change over time. Readers are encouraged to refer to official sources for the latest information.

Inclusion does not imply any formal partnership, sponsorship or commercial association with Indian Startup Times unless explicitly stated. The recognition is non-exhaustive and intended solely to acknowledge diverse professional contributions to the evolving jewellery marketing landscape in India.