Bengaluru, September 18, 2026: Adobe Express has partnered with FamApp as the first brand on its newly launched Fam Insider program, which aims to bring curated offers, experiences, and benefits from leading brands to young consumers.
As part of the partnership, eligible FamApp users aged 13 years and above will receive free access to the Adobe Express Premium plan for one year, valued at approximately ₹4,000.
Users can access the offer through the FamApp platform and redeem it in a few steps. Adobe Express Premium will allow users to create college presentations, resumes, portfolios, social media posts, and Reels, while providing access to premium templates, advanced editing features, and AI-powered tools.
FamApp Targets Young, Digitally Engaged Consumers
With Fam Insider, FamApp is seeking to create a platform where brands can engage directly with young professionals and students through relevant products, offers, and experiences.
FamApp currently claims to have more than 20 million Gen Z users, process over 300 million transactions every month, and have a presence across 18,000+ pincodes. The company describes itself as the 7th-largest UPI app in India by transaction volume.
According to FamApp, young consumers are increasingly influencing cultural trends, purchase decisions, and technology adoption within their households. The company refers to them as the “CTOs of the household” because of their influence over the products and services their families use.
The company plans to add more partnerships across categories including technology, entertainment, lifestyle, and other youth-focused segments in the coming months.
What the Companies Said
Commenting on the partnership, Sambhav Jain, Founder and CEO, FamApp, said that Fam Insider is aimed at helping brands provide young consumers with offerings that are useful and relevant to their interests and digital lifestyles.
Govind Balakrishnan, SVP, Express Product Group, Adobe, said the partnership will enable India’s digitally savvy youth to access creative tools and bring their ideas to life through Adobe Express.
About FamApp
Founded in 2019 by Sambhav Jain and Kush Taneja, IIT Roorkee graduates, FamApp is a UPI platform focused on students, Gen Z users, and young professionals.
The company was initially launched to provide minors with a way to make online and offline payments without requiring a bank account. FamApp has raised $43 million across two funding rounds, with investors including Y Combinator, Venture Highway, Sequoia India, Global Founders Capital, and Elevation Capital, alongside several individual investors.
By: Sanya Sharma
