Introduction

India’s audio and consumer technology landscape has evolved far beyond being a purely functional category. From wireless audio and smart wearables to connected devices, computing, smart home technology and everyday consumer electronics, these products are increasingly becoming an integral part of modern lifestyles. As innovation, design, accessibility and changing consumer expectations reshape the market, leaders across marketing, brand building and business are playing a crucial role in translating technology into meaningful consumer experiences and creating brands that resonate with a new generation of Indian consumers.

The A-List: Leaders Shaping India’s Audio & Consumer Tech Landscape is a special editorial recognition celebrating the visionaries driving this transformation. These leaders are shaping their brands through strategic thinking, innovative campaigns, digital-first storytelling, consumer insight and a strong understanding of an increasingly dynamic market. Through their leadership, they are not only strengthening individual brands but also influencing how technology is discovered, experienced and embraced by Indian consumers, contributing to the continued growth and evolution of the country’s vibrant audio and consumer tech ecosystem.

Abhinav A. – Co-Founder | Crossbeats: Building a consumer technology brand in an increasingly crowded market requires a strong understanding of both product innovation and consumer aspirations, and Abhinav A. has been part of that journey at Crossbeats. As Co-Founder, he has played a role in developing the brand’s vision and strengthening its presence across India’s expanding wearables and personal audio categories. His entrepreneurial perspective combines a focus on evolving technology with an understanding of the experiences consumers seek from their everyday devices. His contribution to Crossbeats reflects the growing influence of homegrown leadership in shaping India’s personal tech landscape and creating products designed around the needs of a new generation of consumers.

Akash Deep Batra – Head of Marketing – India, Sri Lanka & Bangladesh | HP India: Marketing a technology brand at HP’s scale requires balancing global innovation with the very different ways consumers, professionals and businesses engage with technology across markets. As Head of Marketing for India, Sri Lanka & Bangladesh, Akash Deep Batra leads this responsibility across a region where personal computing, printing and digital productivity are increasingly intertwined with work, education and everyday life. His career has spanned brand, digital, product and integrated marketing across technology and consumer businesses, giving him experience in translating complex technology propositions into accessible consumer narratives. At HP, his work has included strengthening the brand’s connection with younger audiences, advancing AI-PC conversations and building campaigns around changing work and lifestyle patterns. His approach reflects the evolving role of technology marketing in South Asia, where relevance increasingly comes from understanding not just what consumers buy, but how technology fits into the way they learn, work, create and live.

Akhil Sethi – Head of Digital Marketing | HARMAN India: For Akhil Sethi, digital marketing has been a career-long exercise in understanding how technology, culture and consumer attention intersect. With more than 16 years of experience across brands including JBL, Panasonic, Samsung and Vivo, he has worked across social media, digital strategy, performance marketing and integrated brand campaigns. At HARMAN, his work for JBL has included digital-led initiatives that connect the brand’s audio proposition to culture and entertainment, such as the “Mute The World” campaign featuring cricketers Yashasvi Jaiswal and Rinku Singh. More recently, the JBL and Warner Bros. India collaboration around the 2025 Superman release brought together cinematic storytelling and audio innovation, delivering 92 million impressions and 34 million views. His approach reflects the changing role of digital marketing in the audio category, where strong product storytelling increasingly depends on finding the right intersection of technology, popular culture, and consumer attention.

Amyn Pirani – Sr. Manager – Brand & Marketing, pTron: At pTron, where accessible technology and everyday audio experiences come together, Amyn Pirani is helping shape how the brand connects with India’s fast-growing consumer electronics audience. As Sr. Manager – Brand & Marketing, he brings a strong focus on brand building, consumer engagement and market-facing communication across pTron’s portfolio of audio products, smart gadgets and accessories. His marketing approach reflects an understanding of how affordability, innovation and strong consumer relevance can work together to build lasting brand appeal. With pTron continuing to expand across categories and introduce new technology-led products, Amyn’s role highlights the growing importance of agile, consumer-focused marketing in India’s competitive tech and audio landscape.

Anil Singh Chauhan – Sr. Manager – Sales & Marketing | Artis: At Artis, where audio products sit alongside power solutions and everyday technology accessories, Anil Singh Chauhan’s role brings together two sides of the business that are often closely connected in the consumer electronics market: selling the product and understanding the market around it. As Sr. Manager – Sales & Marketing, he draws on nearly two decades of experience across channel management, corporate sales, key accounts, business development,t and product-led selling. His experience across technology and allied consumer-facing categories has given him a practical understanding of how products move through different channels and how strong market relationships can translate into sustained business growth. At Artis, that perspective is particularly relevant as the company continues to build its audio and technology portfolio while serving both individual consumers and institutional markets. His role reflects the importance of combining market knowledge with strong execution in a category where distribution and customer relationships remain as important as product innovation.

Anjali Singh – Head of Brand Marketing | Digitek: In a category where cameras and accessories increasingly serve creators, travelers, and everyday storytellers, Anjali Singh’s role at Digitek sits at the intersection of product utility and brand identity. As Head of Brand Marketing, she works across the company’s consumer technology portfolio, helping shape how products are positioned and communicated to an audience that increasingly discovers gadgets through digital content and creator-led recommendations. Her experience across brand marketing, digital campaigns, and consumer engagement has given her a strong understanding of how to turn functional products into more relatable lifestyle propositions. At Digitek, her role is particularly relevant as the accessories market becomes more crowded, requiring brands to differentiate not only through features and pricing but also through the experiences and communities they associate themselves with.

Archit Agarwal – Co-Founder | Crossbeats: The rise of India’s personal technology market has created space for homegrown brands that understand the changing expectations of modern consumers, and Archit Agarwal has been instrumental in building that journey at Crossbeats. As Co-Founder, he has contributed to shaping the brand’s presence across the rapidly evolving wearables and personal audio space, with a focus on combining technology, design and everyday usability. His entrepreneurial approach reflects an understanding of how Indian consumers are increasingly looking for products that complement their lifestyles while delivering meaningful innovation. Through his leadership, Archit has helped position Crossbeats as a distinctive player within India’s competitive consumer technology ecosystem.

Arnav Kishore – Co-Founder & CEO | Fire-Boltt: Fire-Boltt’s rise in India’s wearable technology market has been closely tied to Arnav Kishore’s ability to identify changing consumer aspirations and turn them into accessible technology products. A former national-level tennis champion, Kishore brought his interest in fitness and technology into entrepreneurship, co-founding Fire-Boltt with his sister Aayushi Kishore. Under his leadership, the company moved from selling a relatively small number of devices online to building a large-scale smartwatch business, while expanding into categories such as audio and wristphones. His approach has combined aggressive product launches, accessible pricing, category expansion, and high-visibility celebrity-led campaigns, including collaborations featuring MS Dhoni and MC Stan. The result has been a brand that has consistently looked beyond the conventional smartwatch proposition, using innovation and mass-market positioning to build a distinct place in India’s fast-evolving consumer technology landscape.

Arpita Agrawal – Country Marketing Director | Dell Technologies: Arpita Agrawal is a business leader with extensive experience across strategy, sales, business planning, and market growth within the technology sector. At Dell Technologies, she has held multiple leadership roles spanning enterprise sales, strategy and planning, and business leadership, building a broad understanding of technology markets and customer needs. In her current role as Country Marketing Director, she brings this cross-functional experience to driving market growth strategies for Dell Technologies in India. Her professional journey reflects a strong understanding of business transformation, technology adoption, and evolving enterprise priorities.

Chandrika Jain – Director – Brand Strategy & Content | Lenovo India: Brand building in technology increasingly depends on turning complex innovation into stories that people can understand, remember and connect with, and Chandrika Jain works at that intersection for Lenovo India. As Director – Brand Strategy & Content, she brings experience across brand strategy, integrated marketing, digital communication, and content-led campaigns, with a career spanning consumer- and technology-focused organizations. At Lenovo, her work is centered on shaping the brand narrative across a diverse portfolio, from personal computing and gaming to smarter devices and emerging AI-led experiences. Her approach combines strategic brand thinking with an understanding of how consumers increasingly discover technology through culture, creators, content and digital communities. In a category where specifications can quickly become indistinguishable, her role reflects the growing importance of giving technology a distinctive voice and making innovation feel relevant to the people it is designed for.

Devraj Panicker – Market Development (India), Shure India: India’s audio landscape is evolving rapidly, with professional and consumer audiences alike placing greater emphasis on sound quality, innovation, and reliable audio experiences. At Shure India, Devraj Panicker plays an important role in driving market development and strengthening the brand’s presence across this dynamic ecosystem. His work contributes to expanding awareness and adoption of Shure’s audio solutions while understanding the diverse needs of the Indian market. By bringing together market insight, industry engagement, and a strong understanding of audio technology, Devraj is contributing to the continued growth of a globally respected audio brand in India.

Gaurav Baid – Senior Marketing Manager | Zebronics: For a brand operating across audio, gaming, computing and lifestyle technology, marketing has to keep pace with an unusually broad set of consumer needs. Gaurav Baid has spent more than a decade at Zebronics, moving from digital marketing into a senior marketing role while gaining a close understanding of how the brand communicates across categories and channels. His work has included digital and e-commerce initiatives as well as product-led campaigns, with the launch of Zebronics’ Pro Series laptops being one example of how the brand has extended its proposition beyond its traditional audio and peripherals portfolio. More recently, his work around category-specific digital experiences, including a dedicated headphone guide built around consumer use cases such as workouts, work calls, gaming, and commuting, reflects a practical approach to helping consumers navigate an increasingly crowded technology market. His journey at Zebronics illustrates how digital marketing is evolving from simply creating visibility to helping consumers make more informed choices.

Geeta K. – Retail Marketing Lead | Sonos, Inc.: Retail becomes a very different marketing challenge when the product itself is designed around experience, and that is where Geeta K.’s role at Sonos sits. As Retail Marketing Lead, she works in the premium audio category, where how a product is demonstrated, experienced, and positioned can be as important as its specifications. Her marketing career spans retail, trade marketing and consumer-facing brand initiatives, giving her an understanding of how brands can create consistency between communication and the physical point of experience. At Sonos, this becomes particularly relevant as premium audio increasingly competes not only on sound quality but also on design, ecosystem,m and lifestyle appeal. Her role reflects the growing importance of experiential retail in helping consumers understand the difference between simply owning an audio product and experiencing a complete sound ecosystem.

Guru Prasad Verma – Sales & Marketing Manager | Ahuja Radios: In a market increasingly shaped by wireless gadgets and personal audio, Guru Prasad Verma represents the enduring side of India’s sound industry, where reliability, distribution and application-led selling remain central to building a brand. With more than two decades of experience in sales and marketing, including extensive sales leadership, he has developed a strong understanding of the commercial side of the audio business. At Ahuja Radios, his work is closely connected to a brand that has been part of India’s public address and sound reinforcement ecosystem since 1940, with products serving settings ranging from educational institutions and conference spaces to transport hubs, auditoriums and large public venues. His role brings together market development, customer relationships and product-led selling in a category where understanding the application can be just as important as the technology itself.

Hunny Shakya – Digital Marketing Manager | Portronics: As consumer technology increasingly shifts toward digital-first discovery and purchase journeys, Hunny Shakya has been contributing to Portronics’ efforts to strengthen its presence in this evolving space. As Digital Marketing Manager, he oversees digital marketing and consumer engagement across a diverse portfolio that includes audio products, smart accessories, computing solutions, and everyday tech essentials. His role comes at a time when digital platforms and quick-commerce channels are reshaping how consumers discover and purchase electronics, creating new opportunities for brands to communicate product value more quickly and relevantly. At Portronics, Shakya’s marketing responsibilities place him at the intersection of digital visibility, consumer behavior, and online growth, helping the brand navigate India’s rapidly expanding personal technology market.

Ishan Sukul – Founder | Kreo: As India’s consumer technology market continues to expand into new categories, Ishan Sukul is contributing to this evolution through his entrepreneurial leadership at Kreo. As Founder, he has been instrumental in shaping the brand’s vision and building a consumer-focused technology portfolio designed around the needs of today’s digitally connected users. His approach brings together product innovation, functionality and an understanding of emerging consumer preferences, reflecting the growing demand for technology that fits seamlessly into everyday lifestyles. Through his leadership, Ishan represents the new generation of Indian entrepreneurs building homegrown consumer tech brands with a strong focus on innovation and relevance.

Keshav Bansal – Director & CMO | Intex Technologies (India) Ltd.: Keshav Bansal’s journey at Intex reflects a close understanding of how an Indian consumer technology brand can evolve with changing aspirations. Having joined the family business in 2012 and moved from logistics into marketing before taking on a leadership role, he has been involved in several phases of Intex’s transformation, including its push to build stronger youth and sports associations through partnerships and high-visibility brand initiatives. Today, as Director & CMO, Bansal is helping shape the next phase of the company’s growth through its Sankalp 2.0 vision, with a focus on innovation, accessibility, and products that respond to changing Indian consumer needs. His recent focus on markets beyond the metros, stronger channel partnerships, and evolving definitions of value in consumer electronics reflects a broader understanding of India’s diverse consumption landscape. His approach combines the perspective of a business leader with the instincts of a marketer, particularly when it comes to keeping a legacy Indian brand relevant to a new generation of consumers.

Kunal Singhal – Digital & E-Commerce Marketing Head | boAt: Digital growth and e-commerce have been central to Kunal Singhal’s marketing career. With more than 12 years of experience across digital marketing, e-commerce, and technology-led businesses, he has developed a strong understanding of how consumer brands can use digital channels to drive both discovery and growth. During his association with boAt, his work sat at the intersection of digital marketing, e-commerce and consumer acquisition, areas that are particularly important for a digital-first consumer technology brand. His experience in building and scaling online businesses has given him a practical perspective on performance-led marketing, changing consumer journeys and the growing influence of digital commerce. His contribution to boAt reflects the increasingly important role that digital and e-commerce strategy plays in building technology brands in India.

Malvika Jethwani – India Country Lead | Amazon Echo and Smart Home: Malvika Jethwani is playing an influential role in shaping India’s evolving smart home and connected audio landscape. At Amazon, she leads the Echo and Smart Home category, driving the adoption of voice-enabled and connected technologies that are becoming increasingly integral to everyday consumer experiences. Her work sits at the intersection of audio, AI, and smart devices, with a focus on making technology more intuitive, accessible, and seamlessly integrated into modern lifestyles. Through her leadership, Malvika is contributing to how consumers discover, adopt, and interact with next-generation audio and smart home solutions. Her understanding of consumer behaviour, technology trends, and category evolution makes her a notable leader in India’s dynamic consumer tech ecosystem. 

Manisha Singh – India Marketing Lead | Marshall Group: Sound, design, and music culture come together at the heart of Marshall’s global identity, and Manisha Singh is helping translate that legacy for India’s evolving audio audience. As India Marketing Lead at Marshall Group, she focuses on strengthening the brand’s connection with consumers in a market where premium audio is increasingly becoming an expression of individual lifestyle and taste. Her role involves navigating local consumer preferences while preserving the distinctive character that has made Marshall an iconic name in audio. Through thoughtful brand building and market-focused marketing, Manisha is helping shape Marshall’s continued growth and relevance within India’s competitive consumer audio landscape

Midhula Devabhaktuni – Co-Founder/ Chief Marketing Officer | Mivi: Midhula Devabhaktuni has been closely involved in Mivi’s journey from a homegrown electronics venture to an established name in India’s audio and consumer technology market. As Co-Founder and Chief Marketing Officer, she has played an important role in shaping the brand’s positioning, consumer communication, and growth strategy since its inception in 2016. Her earlier experience as a software professional in the US, followed by an MBA, brought together technology, business and consumer perspectives that have informed her approach to building Mivi. Under her leadership, the brand has strengthened its Made-in-India proposition while expanding across wireless audio and other consumer electronics categories. Her focus on innovation, product development, and understanding Indian consumers has helped give Mivi a distinct identity in an increasingly competitive market, while her entrepreneurial journey has also earned recognition, including the Women Entrepreneur of the Year honour from TiE.

Mitul Govil – Brand Lead | Pebble: In India’s fast-moving wearable and consumer technology space, Mitul Govil has been part of the effort to make Pebble more than a product-led brand. As Brand Lead, he works across brand positioning, communication, and consumer engagement for a portfolio spanning smartwatches, audio products, and other connected lifestyle technology. His approach reflects the changing expectations of younger technology consumers, for whom design, affordability and brand personality increasingly sit alongside functionality when choosing a device. At Pebble, Govil’s role brings these elements together, helping the brand communicate its products in a crowded market where differentiation often comes as much from how a product is perceived as what it can do. His contribution highlights the growing importance of distinctive brand storytelling in India’s rapidly expanding wearables and personal technology category.

Nishant Goel – Director – Marketing | Gizmore: From smartwatches and personal audio to connected lifestyle products, Nishant Goel has been closely associated with Gizmore’s effort to build a broader consumer technology proposition for India. As Director – Marketing, he has worked across brand building, product communication and consumer-facing initiatives, including the brand’s association with cricketer Dinesh Karthik to strengthen its connection with younger, fitness-conscious audiences. His marketing approach has also extended into building a larger ecosystem around Gizmore’s products, with initiatives spanning fitness, audio and connected devices. With earlier experience at Samsung, Intex Technologies, and Comio India, Goel brings a combination of consumer electronics, go-to-market, and marketing experience to the role. His work reflects how emerging technology brands are increasingly using culture, fitness and everyday lifestyle conversations to make products more relevant to a wider consumer base.

Pankaj Upadhyay – Founder and CEO | Truke India: Pankaj Upadhyay is helping shape India’s fast-growing personal audio and consumer technology market through his leadership at Truke India. As Founder and CEO, he has been instrumental in building the brand around accessible, feature-rich audio products designed for India’s increasingly tech-savvy consumers. His approach combines an understanding of changing consumer preferences with a focus on innovation, affordability, and product experience. Under his leadership, Truke has emerged as a notable name in the country’s competitive TWS and wearable audio segment, reflecting the growing strength of Indian consumer-tech brands and their ability to create products tailored to evolving lifestyles.

Paramjeet Singh Mehta – Head of Marketing & Product | ASUS India: Few technology categories move as quickly as personal computing, where consumer expectations around performance, design, gaming, and AI are constantly being reset. Paramjeet Singh Mehta operates at that intersection as Head of Marketing & Product at ASUS India, bringing together product strategy and market-facing brand leadership. His career across technology marketing and product management has given him experience in understanding both what consumers want from devices and how brands can communicate those capabilities with clarity. At ASUS, his remit spans a portfolio that reaches from mainstream computing to gaming and premium devices, requiring a balance between technical product storytelling and broader consumer appeal. His role reflects an increasingly integrated approach to technology marketing, where product decisions and brand strategy must move in tandem to create relevance in a market driven by rapid innovation and increasingly informed consumers.

Pavann Chawda – Marketing Manager | HARMAN Professional Solutions India & APAC: Marketing in the professional audio space demands a different understanding of the consumer, one that extends from individual users to integrators, partners, venues and entire professional ecosystems. Pavann Chawda operates within this complex landscape as Marketing Manager at HARMAN Professional Solutions India & APAC, contributing to how the company communicates its portfolio of professional audio, video, lighting, and control technologies. His work is closely connected to industry engagement, product communication, and initiatives that bring HARMAN’s latest professional solutions closer to the AV community. As the professional technology market becomes increasingly driven by experience, innovation, and connected solutions, Chawda’s role reflects the growing importance of marketing that translates sophisticated technology into meaningful value for specialized audiences.

Puneet Shetty – Vice President – Marketing | GOQii: Marketing in the health-tech space requires more than creating visibility; it requires building trust around behaviors, habits, and long-term consumer engagement. As Vice President – Marketing at GOQii, Puneet Shetty brings more than 19 years of marketing experience in brand strategy and integrated campaigns, spanning ATL marketing and consumer-focused brand building. His role at GOQii places him within a business that combines technology, preventive healthcare, coaching, and connected wellness, making consumer education and sustained engagement central to the marketing proposition. With the category increasingly moving from fitness tracking towards broader health and preventive wellness, Shetty’s experience in building brands and communicating complex propositions in accessible ways adds an important dimension to GOQii’s consumer strategy.

Raghuram S – Sales and Marketing Manager | TOA Electronics India: As India’s professional audio ecosystem continues to expand, Raghuram S is contributing to the growth of TOA Electronics India through a strong focus on sales, marketing, and market engagement. His role involves strengthening the brand’s presence and connecting TOA’s audio solutions with the evolving requirements of businesses, institutions, and professional environments. With a focus on understanding market needs and building meaningful customer relationships, Raghuram is helping drive the adoption of quality audio and communication solutions in India. His contribution reflects the importance of effective market development in shaping the country’s evolving professional audio landscape.

Rahul Dutta – Country Manager | Sonos, Inc.: Premium audio is a market where brand heritage, product innovation, and consumer experience have to move together, and Rahul Dutta’s role places him at the center of that equation in India. As Country Manager for Sonos, he is responsible for strengthening the brand’s presence in a market where demand for sophisticated home entertainment and connected audio experiences is steadily expanding. His professional experience across sales, business development, channel management, and consumer technology has given him a strong understanding of how premium brands can build distribution while protecting their positioning. At Sonos, that balance becomes particularly important as the brand seeks to introduce its ecosystem-led approach to a broader Indian audience. His leadership reflects the growing opportunity for global audio brands to combine international product standards with a nuanced understanding of India’s evolving premium consumer.

Ramakant K. – Chief Business Officer | Govo: Ramakant K. brings a strong commerce and category management perspective to Govo, with a career spanning consumer electronics, e-commerce, and retail. Before taking on the role of Chief Business Officer at Govo, he held leadership positions at Flipkart, Walmart, Usha International, and Transsion India, working across categories that gave him a deep understanding of how products move from consumer consideration to purchase. At Govo, that experience comes into play as the homegrown audio brand expands its presence in a competitive market, balancing product, distribution and consumer demand. His earlier experience in e-commerce, including leading categories across appliances and home entertainment, has also given him a sharp understanding of digital-first consumer behavior and marketplace dynamics. At a time when India’s audio market is becoming increasingly crowded, his role reflects the importance of combining commercial strategy with a clear understanding of where and how consumers choose their technology.

Rohini Ahluwalia – Chief Operating Officer | Blaupunkt Audio India: Rohini Ahluwalia has been instrumental in Blaupunkt Audio India’s growth as the brand expands its footprint in an increasingly competitive Indian audio market. As Chief Operating Officer, she brings a business-led perspective to the company’s expansion, working across growth, market development, partnerships, and the broader execution of the brand’s strategy. Her leadership has coincided with Blaupunkt’s efforts to introduce new products, create categories and widen its presence across markets, including its expansion into corporate gifting through a strategic distribution partnership. She has also been closely associated with the brand’s product and consumer communication, helping connect Blaupunkt’s long-standing audio heritage with the expectations of today’s Indian consumers. Her role reflects the increasingly interconnected nature of leadership in consumer technology, where operational decisions, market expansion, and brand building must move in tandem.

Saahil Kumar – Country Head – India | Sennheiser: For Saahil Kumar, the audio industry sits at the intersection of technology, performance, and experience, an ecosystem where consumer expectations continue to evolve rapidly. As Country Head – India at Sennheiser, he leads the brand’s business and market presence in one of the world’s fastest-growing audio markets, bringing experience across sales, marketing, retail, and business development. His career includes leadership roles across consumer electronics and audio, giving him a strong understanding of how premium technology brands can balance global brand equity with local market opportunities. At Sennheiser, his focus extends beyond product visibility to strengthening the brand’s position across consumer and professional audio segments, while responding to India’s growing appetite for high-quality sound experiences. His leadership comes at a time when premium audio is increasingly moving from a niche purchase to a more considered part of consumers’ technology and lifestyle choices.

Satya Prakash Mukherjee – Group Head Marketing | Yamaha Corporation: Satya Prakash Mukherjee brings a broad understanding of consumer marketing to Yamaha Corporation, where he leads the India marketing division. His career has included leadership across consumer-focused businesses, giving him experience in navigating categories where brand equity, product experience, and changing consumer preferences must work together. At Yamaha, that perspective becomes particularly relevant in a market where music is not simply a product category but a part of culture, aspiration and personal expression. His role involves shaping marketing for a globally recognized name while adapting its proposition to the nuances of Indian consumers, balancing Yamaha’s longstanding heritage with the expectations of a younger and increasingly digital audience. That combination of brand stewardship and market understanding makes his work particularly relevant to the continuing evolution of India’s music and audio ecosystem.

Shagun Seda – Head of Marketing Communications | Apple: In a technology landscape where innovation needs equally powerful storytelling, Shagun Seda brings a strong communications lens to Apple’s presence in India. As Head of Marketing Communications, she plays a key role in shaping how Apple’s products, innovations, and brand narratives are presented to one of the world’s most dynamic consumer markets. Her work combines strategic communication with a deep understanding of evolving consumer expectations, helping maintain Apple’s distinctive positioning while creating relevance across diverse Indian audiences. Shagun’s contribution reflects the growing role of marketing communications in turning technological innovation into experiences that consumers understand, value, and aspire to be part of.

Shantanu Chauhan – Director – Marketing (Brand & Growth) | Noise: Over the past decade, Shantanu Chauhan has been closely involved in Noise’s transformation from an emerging challenger into one of India’s recognized consumer technology brands. As Director – Marketing (Brand & Growth), he has shaped the brand through a mix of consumer insight, digital-first storytelling, creator-led engagement and culture-driven marketing, helping Noise build a stronger connection with a young and increasingly discerning audience. His work has included initiatives such as Made of Noise and Shine by Noise, as well as high-impact product launches like Master Buds and collaborations that have brought the brand into new cultural conversations. His approach has consistently linked brand storytelling with business outcomes, whether through influencer ecosystems, regional voices, or emerging digital channels. With more than a decade of experience in marketing and a strong understanding of the consumer technology space, Chauhan embodies a brand-building approach that is agile, experimental, and closely attuned to how India’s next generation discovers and engages with technology.

Shilpa Dureja Puri – Director Marketing – New Computing & Wearables | Samsung Electronics: The way consumers think about technology is increasingly shaped by ecosystems rather than individual devices, and Shilpa Dureja Puri works at the heart of that shift at Samsung Electronics. As Director, Marketing – New Computing & Wearables, she leads marketing across categories that bring together personal computing, wearables, and connected experiences, where product innovation must be translated into everyday consumer relevance. Her career has spanned brand, digital and integrated marketing across technology and consumer-facing businesses, giving her experience in turning complex product propositions into clear, engaging narratives. At Samsung, her work sits within a rapidly evolving category in which AI, mobility, and connected ecosystems are changing how consumers interact with their devices. Her marketing approach reflects the growing need for technology brands to move beyond specifications and demonstrate how products can fit naturally into the way people work, communicate and live.

Sooraj Balakrishnan – Head of Marketing | Acer: Technology marketing today is as much about shaping a brand’s relevance as it is about communicating product innovation, and Sooraj Balakrishnan has spent his career working at that intersection. As Head of Marketing at Acer, he oversees marketing across a wide portfolio spanning PCs, tablets, monitors, projectors, audio and smart IoT products, with responsibilities covering brand preference, product marketing, strategic alliances and go-to-market execution. His work has also extended into sustainability-led communication, with Acer’s recycled-material products and Vero range providing opportunities to connect technology with more responsible consumption. With experience across consumer and enterprise segments, Balakrishnan has helped Acer adapt its marketing approach to changing customer behavior and an increasingly digital purchase journey. His leadership reflects the broader evolution of PC and technology marketing in India, where product performance, innovation, sustainability and brand experience increasingly need to work together.

Sreehari – Global Product Marketing Lead | CMF by Nothing: Bringing together product thinking and consumer storytelling, Sreehari has built a career around making technology more accessible and engaging to its audience. As Global Product Marketing Lead at CMF by Nothing, he works at the intersection of product, marketing, and communication for a brand competing in an increasingly crowded technology landscape. His professional journey has included product and strategy roles across the smartphone ecosystem, with experience at HONOR and realme India, as well as an earlier stint as a technology reviewer and video producer. That combination of hands-on product understanding and communication experience gives him a distinctive perspective on how consumers evaluate technology. At CMF by Nothing, his work reflects the growing importance of translating product innovation into clear, relevant, and globally resonant consumer propositions.

Sudhir Sharma – Marketing Manager | Portronics: Sudhir Sharma’s marketing journey with Portronics has unfolded alongside the evolution of India’s consumer technology market. As Marketing Manager, he contributes to the brand’s efforts across a broad portfolio spanning audio, wearables, smart accessories, computing peripherals, and other everyday technology products. His experience with the brand offers a close look at how consumer expectations have shifted from simply seeking functional products to seeking technology that fits seamlessly into everyday lifestyles. With digital commerce and quick commerce increasingly influencing electronics discovery and purchase decisions, his role sits within a changing marketing environment where accessibility, product relevance, and consumer visibility matter more than ever. His contribution forms part of Portronics’ broader effort to remain agile as Indian consumers adopt new ways of discovering and buying technology.

Sundar Ganesan – Regional Marketing Head – South Asia | GN Group | Jabra: With more than two decades of experience spanning technology and marketing, Sundar Ganesan has developed a career at the intersection of business, digital transformation and brand communication. He has spent more than 15 years in marketing, with earlier leadership roles across Hewlett Packard Enterprise and CommScope before joining Jabra in 2021. As Regional Marketing Head for South Asia at GN Group, he operates in a category where audio is increasingly connected to the broader workplace, hybrid working, and communication ecosystem. His experience across B2B marketing, analytics, digital strategy, and content brings a data-led perspective to building relevance for a technology brand serving increasingly sophisticated professional audiences. At Jabra, his role reflects the changing nature of audio marketing, where product performance must be communicated alongside the larger promise of seamless, connected experiences.

Vedansh Kumar – Chief Marketing Officer | boAt: At boAt, Vedansh Kumar has built his marketing career around the idea that technology brands need to be as culturally relevant as they are functional. Since joining the company in 2023 as Head of Brand Marketing, he has been closely involved in shaping its brand narrative, consumer engagement, and marketing direction. His experience across brand architecture, portfolio strategy, premiumization, creator ecosystems, and go-to-market execution has brought together creative thinking and a sharper understanding of the modern consumer. Before boAt, Kumar was the Creative Lead at Zomato and also held creative and strategy roles across Dentsu Impact, Humour Me, MullenLowe Lintas Group, Publicis Groupe and J. Walter Thompson Worldwide. In June 2026, he was elevated to Chief Marketing Officer, taking on the wider responsibility of steering boAt’s marketing growth.

Yatish Suvarna – Director of Marketing and Communications, India | GoPro: For a brand built around capturing experiences, marketing has to be closely connected to the people who create those experiences, and Yatish Suvarna has brought that perspective to GoPro’s India operations. As Director of Marketing and Communications, India, he works across brand strategy, communications, partnerships, and consumer engagement for a company whose cameras are closely associated with adventure, travel, sports, and creator culture. His experience across marketing, communications and consumer technology has helped him build campaigns that connect product capabilities with the stories consumers want to tell. In India, where creator communities and action-led content continue to expand, his role involves making GoPro relevant not simply as a camera brand but as an enabler of experiences worth sharing. His work reflects the shift towards experiential marketing, where the strongest product stories often come directly from the consumers using the technology.

Conclusion

India’s audio and consumer tech landscape is being reshaped by rapid innovation, evolving lifestyles, and a new generation of increasingly discerning consumers. From personal audio and wearables to smart home, computing, and connected devices, technology is becoming an integral part of everyday experiences, creating new opportunities for brands to build stronger and more meaningful connections with consumers. The A-List: Leaders Shaping India’s Audio & Consumer Tech Landscape recognizes the leaders driving this transformation through strategic marketing, innovation, consumer insight, and distinctive brand-building. Together, they represent the ideas, expertise and leadership shaping how India discovers, experiences and engages with technology, while setting the direction for the next chapter of the country’s dynamic audio and consumer tech ecosystem. 

-This article is the result of thorough research conducted by the IST Research & Editorial team, with valuable support from our technology partner, MiQ.

Disclaimer

The “A-List: Leaders Shaping India’s Audio & Consumer Tech Landscape” recognition is an editorial initiative curated through internal research and publicly available information. The selection process is designed to be structured and thoughtful; however, it remains inherently subjective and may not fully capture every aspect of an individual’s professional journey, achievements, contributions, or impact.

The evaluation considers multiple parameters, including industry influence, leadership experience, brand contribution, market presence, reputation, innovation, and publicly available information. Given the dynamic and rapidly evolving nature of the audio and consumer technology sector, and the diversity of roles and organizations represented, some omissions or variations may be unavoidable.

Inclusion in this list is intended purely for editorial recognition and showcase purposes. It does not represent a ranking, endorsement, certification, or guarantee of an individual’s or organization’s professional performance.

We remain committed to transparency, accuracy, and continuous improvement of our editorial processes. Feedback, corrections, and suggestions are always welcome and may be considered for future editions.