Mumbai; July 10, 2026 — Shiprocket used SHIVIR 2026 to put its AI thesis into practical form, unveiling Fastrr — an AI‑native pre‑order and checkout suite designed to cut friction, boost conversions and tie marketing spend directly to fulfilment outcomes.
Unveiled at The Westin Mumbai Powai Lake before 2,500 founders, brand operators and tech leaders, Fastrr bundles Shiprocket’s checkout, marketing and shopper‑intelligence capabilities into a single platform. Built on the company’s commerce graph — a learning layer fed by millions of buyer interactions across its shipping and checkout ecosystem — the suite promises continuous model improvement as more transactions flow through the system.
Shiprocket says Fastrr brings together frictionless checkout, anonymous visitor recognition, AI shopping assistance, personalised WhatsApp automation, conversion optimisation and a standout ads product that measures performance by True Delivered ROAS — i.e., delivered orders rather than just attributed clicks or conversions. That direct link between advertising and fulfilment gives brands a clearer view of how each marketing rupee converts into realized business outcomes, helping optimise spend with greater confidence.
The company pitched Fastrr as a remedy for fragmented pre‑order stacks. Many brands today stitch together multiple point solutions, creating operational complexity and uneven customer journeys. By integrating core pre‑order workflows into one AI‑native layer, Shiprocket aims to simplify operations for MSMEs and D2C brands while improving end‑to‑end conversion metrics.
“At this point AI is table stakes for every Indian business,” said Saahil Goel, MD & CEO, Shiprocket, arguing that founders who embed AI over the next 12 months will build a compounding advantage. Fastrr, he said, packages those intelligent capabilities so brands can acquire, understand and convert shopper intent more effectively.
Fastrr’s AI ads capability is among the more pragmatic features: by optimising for orders delivered rather than last‑click conversions, the tool addresses a persistent blind spot in digital marketing — the gap between ad spend and fulfilment realities. For brands wrestling with returns, logistics slippage or mismatched attribution, that metric can materially change campaign decisions.
Shiprocket positioned Fastrr as its first AI‑native pre‑order suite rather than a standalone product. The company argues that AI works best woven into every commerce workflow rather than treated as an add‑on. Early demonstrations at SHIVIR focused on real use cases — faster checkout funnels, identifying high‑intent anonymous visitors, and automating personalised shopper engagement — all anchored to measurable business outcomes.
SHIVIR 2026, co‑presented by Airpay and supported by partners including AWS, Google Cloud, Salesforce and Zoho, moved the conversation from AI theory to execution. For India’s thousands of MSMEs and fast‑growing D2C brands, Fastrr promises a simpler path to smarter commerce — provided the platform delivers on promised integration depth and measurable uplift in conversion and ROAS.
By : Sejal Thakur
