India’s direct-to-consumer revolution is rewriting the rules of business, and a bold new generation of homegrown brands is leading the charge. Fuelled by digital adoption, evolving consumer preferences, and a growing appetite for authentic, purposeful products, these emerging D2C brands are disrupting traditional markets and carving out powerful niches of their own. From sustainable footwear and clean beauty to men’s wellness and smart wearables, they are not waiting for the market to catch up — they are building it. This edition of Emerging D2C Brands to Watch in India spotlights 100 remarkable brands that combine innovation, grit, and a deep understanding of Indian consumers to build businesses that matter. Each of these brands represents not just a product or a category, but a movement — one that is reshaping how India shops, lives, and thrives.  

SHOEGR | Mohali, Punjab | Founders: Saurabh Gupta, Ankit Roy, Anuj Sachdeva

SHOEGR is carving out a distinctive niche in India’s booming personal care market by focusing exclusively on footwear care — a category long overlooked by mainstream brands. Founded in 2021 and headquartered in Mohali, the brand has quickly built a loyal following among enthusiasts and everyday consumers who take their footwear hygiene seriously. Under the leadership of Saurabh Gupta, SHOEGR develops specialised cleaning kits, sprays, and accessories that bring professional-grade footwear care directly to consumers’ doorsteps. The brand leverages a sharp digital-first strategy to reach style-conscious Indians across the country, making premium footwear maintenance accessible and aspirational. In just a few years since launch, SHOEGR has established itself as a go-to name in the shoecare space, making it a compelling emerging D2C brand to watch in India’s rapidly evolving consumer landscape.

Neemans | Hyderabad, Telangana | Co-founder & COO: Amar Preet Singh

Neeman’s is rewriting the rules of sustainable footwear in India by crafting eco-friendly alternatives to conventional shoes from natural, biodegradable materials such as merino wool and hemp. Founded in 2018 and based in Hyderabad, the brand has built a strong D2C presence, making its entire product range available online with discounts of up to 65% to bring conscious fashion within everyone’s reach. Under the leadership of Amar Preet Singh, Neeman’s challenges the fast-fashion footwear industry by proving that comfort, style, and sustainability can coexist in a single pair of shoes. The brand speaks directly to India’s growing community of environmentally aware consumers who refuse to compromise on quality while making responsible purchasing decisions. In just seven years since its founding, Neeman’s has cemented its position as a trailblazer in the eco-footwear space, making it one of India’s most exciting and purposeful D2C brands to watch today. 

Shoetopia | Delhi  | Founder: Sarthak Chugh

Founded in 2013 by Sarthak Chugh, specialising in stylish and affordable footwear for the modern Indian consumer. As one of India’s early homegrown digital footwear brands, Shoetopia has built a strong foundation in the competitive online footwear market by offering a diverse range of trendy, comfortable, and value-for-money shoes that cater to varied style preferences and occasions. The brand appeals to fashion-forward consumers across India who seek contemporary footwear designs without the premium price tags associated with established international brands, making stylish shoes accessible to a wider audience. With a growing product catalogue and a strong digital presence, Shoetopia continues to expand its footprint in India’s rapidly evolving online footwear market. Sarthak Chugh leads the brand’s vision to make fashionable, high-quality footwear accessible to every Indian consumer, cementing Shoetopia as a reliable, style-driven name in India’s competitive, fast-growing footwear landscape. 

Crepdog Crew | New Delhi, Delhi | Founder & CMO: Anchit Kapil

Founded in 2019 by Anchit Kapil, it specialises in unique, rare, and limited-edition sneakers for India’s growing community of sneaker enthusiasts. The brand has positioned itself as a premier destination for sneakerheads and streetwear aficionados across India, curating an exclusive collection of coveted sneakers from globally sought-after brands and collaborations that are otherwise difficult to access in the Indian market. Crepdog Crew taps into the rapidly growing sneaker culture in India, catering to a passionate community of collectors and fashion-forward consumers who see sneakers not just as footwear but as cultural artefacts and statements of identity. With a strong digital presence and a deeply community-driven brand ethos, the brand has built a loyal and enthusiastic following among India’s sneaker culture devotees who trust Crepdog Crew as their go-to source for authentic, exclusive, and hard-to-find sneakers. Anchit Kapil leads the brand’s vision to build and nurture India’s sneaker culture, cementing Crepdog Crew as an authentic, culturally connected, and community-powered name in India’s fast-growing premium sneakers and streetwear landscape. 

Gyros Organic Farms, Gurugram, Haryana | Founder: Yogesh Tyagi

Founded in 2023 by Yogesh Tyagi and headquartered in Gurugram, Haryana, Gyros Organic Farms is dedicated to delivering pure, natural, and authentic cold-pressed oils to consumers. The company specialises in traditionally extracted oils using stone- and wood-cold-pressing methods that help retain natural nutrients, aroma, and flavour. Its product portfolio includes cold-pressed Sesame Oil, Groundnut Oil, Coconut Oil, and other healthy cooking oils. With a focus on purity, quality, and sustainable farming practices, Gyros Organic Farms aims to promote healthier lifestyles through chemical-free and minimally processed products. 

The Divine Foods, Attur, Tamil Nadu  | Founder: Kiru Maikkapillai

Founded in 2019 by Kiru Maikkapillai, specialising in natural superfoods and traditional Tamil Nadu remedies. Rooted in the rich culinary and medicinal heritage of Tamil Nadu, the brand offers a thoughtfully curated range of superfoods and natural wellness products that draw from generations of indigenous knowledge and time-tested regional remedies. The Divine Foods caters to the growing community of health-conscious consumers seeking authentic, minimally processed, and nutrient-dense food products that go beyond mainstream superfoods to celebrate the unique bounty of South Indian natural ingredients. With a strong sense of cultural pride and a commitment to purity and sustainability, the brand bridges the gap between ancient Tamil wellness traditions and the modern consumer’s appetite for clean, functional nutrition. Kiru Maikkapillai leads the brand’s mission of bringing the healing power of Tamil Nadu’s natural superfoods to households across India and beyond, cementing The Divine Foods as a distinctive, purposeful, and culturally rooted name in India’s fast-growing natural foods and wellness landscape.

Go Desi, Bangalore, Karnataka | Founder: Vinay Kothari

Founded in 2018 by Vinay Kothari, specialising in reimagining and modernising beloved traditional Indian snacks and sweets for the contemporary consumer. The brand has carved a vibrant and culturally rooted identity in India’s competitive food market by taking iconic desi flavours and formats, from imli candy to coconut laddoos, and packaging them in a fun, modern, and accessible way that resonates with both nostalgic adults and adventurous younger consumers. Go Desi celebrates the rich diversity of India’s regional snacking heritage, championing homegrown flavours at a time when global snack brands dominate the market, and proudly positioning traditional Indian tastes as cool, contemporary, and globally competitive. With a strong digital-first presence and a rapidly growing distribution network, the brand has built a loyal and enthusiastic community of consumers across India who take pride in choosing desi. Vinay Kothari leads the brand’s mission to put traditional Indian flavours back on the map for a new generation of consumers, cementing Go Desi as a bold, culturally proud, and joyfully nostalgic name in India’s fast-growing traditional snacks and food landscape. 

WickedGud, Mumbai, Maharashtra | Founder & CEO: Bhuman Dani

Founded in 2021 by Bhuman Dani, specialising in healthier, guilt-free alternatives to beloved everyday comfort foods. The brand has disrupted India’s conventional pasta and noodles market by offering a range of high-protein, high-fibre, and nutritionally superior pasta and noodle products made from innovative ingredients like chickpeas, lentils, and other plant-based alternatives, delivering the indulgent taste of comfort food without the empty calories and nutritional drawbacks of refined flour-based products. WickedGud caters to the growing community of health-conscious Indian consumers who refuse to choose between eating well and eating what they love, delivering products that prove healthy food can be genuinely delicious, satisfying, and convenient. With a bold, playful brand identity and a strong digital-first presence, the brand has quickly built a loyal following of fitness enthusiasts, mindful eaters, and comfort food lovers across India who trust WickedGud for clean, nutritious, and genuinely tasty everyday meal options. Bhuman Dani leads the brand’s mission of making healthy eating irresistibly delicious for every Indian consumer, cementing WickedGud as a bold, innovative, and nutrition-forward name in India’s fast-growing better-for-you foods and beverages landscape.

Sweet Karam Coffee, Chennai, Tamil Nadu  | Co-founder & CPO: Anand Bharadwaj

Founded in 2015 by Anand Bharadwaj, specialising in authentic South Indian regional delicacies and traditional snacks. The brand is built on a heartfelt mission to preserve and celebrate South India’s rich culinary heritage, offering a thoughtfully curated range of traditional sweets, savouries, snacks, and beverages that evoke the warmth and nostalgia of homemade South Indian cooking. Sweet Karam Coffee caters to the growing community of consumers in India and across the diaspora who seek genuine, preservative-free regional delicacies crafted with time-honoured recipes and quality ingredients. By bringing grandmother’s kitchen to the digital storefront, the brand has carved a deeply emotional and culturally resonant identity in India’s competitive food and beverages market. With a strong digital-first presence and a loyal following of South Indian food enthusiasts across the country and beyond, Sweet Karam Coffee continues to champion the cause of regional food preservation through commerce. Anand Bharadwaj leads the brand’s mission to keep South India’s culinary traditions alive and accessible for generations to come, cementing Sweet Karam Coffee as a beloved, authentic, and culturally treasured name in India’s growing regional food landscape. 

Zoff, Raipur, Chhattisgarh  | Co-founder: Akash Agrawal

Founded in 2018 by Akash Agrawal, specialising in premium whole spices and Indian spice blends. Built on an unwavering commitment to freshness, purity, and quality, the brand offers a comprehensive range of whole and ground spices sourced directly from the finest spice-growing regions across India, delivering an authentic and aromatic cooking experience to households nationwide. Zoff challenges the dominance of mass-produced, adulterated spice brands by prioritising transparency and freshness at every step of its supply chain, ensuring consumers receive spices in their purest, most flavorful form. With a strong digital-first presence and a deep respect for India’s rich culinary heritage, the brand has steadily built a loyal community of home cooks and food enthusiasts who refuse to compromise on the quality of their kitchen essentials. Akash Agrawal leads the brand’s mission of bringing the true essence of Indian spices to every household, cementing Zoff as a trusted, flavorful, and authentically Indian name in the country’s fast-growing premium spices and condiments market.

Spice Story, Mumbai, Maharashtra | Co-founder & CMO: Gayatri Gogate

Founded in 2019 by Gayatri Gogate, the company specialises in premium, authentic Indian spices and culinary products that celebrate the rich and diverse flavours of Indian cuisine. The brand has carved out a distinctive niche in India’s growing gourmet food market by offering carefully sourced, high-quality spice blends, masalas, and cooking essentials that bring the true depth and complexity of regional Indian cooking to home kitchens nationwide. Spice Story caters to the growing community of food-conscious consumers who seek genuine, unadulterated spice products that go beyond the generic, mass-produced offerings dominating supermarket shelves, delivering an authentic and flavorful cooking experience rooted in India’s extraordinary culinary heritage. With a strong digital-first presence and a passion for celebrating India’s spice culture, the brand has steadily built a loyal following of home cooks and food enthusiasts who trust Spice Story for quality, authenticity, and flavour. Gayatri Gogate leads the brand’s mission to keep the soul of Indian spice culture alive and accessible in the modern kitchen, cementing Spice Story as a flavorful, authentic, and culturally inspired name in India’s fast-growing premium spices and gourmet food landscape. 

Gramiyaa, Bangalore, Karnataka | Co-founder & CEO: Mohamed Yaseen

Founded in 2016 by Mohamed Yaseen, specialising in traditional, farm-fresh food products rooted in the rich culinary heritage of rural India. The brand is built on a mission of bringing authentic, minimally processed, and naturally sourced food products from village farms directly to urban consumers, bridging the gap between traditional food wisdom and the modern Indian household. Gramiyaa’s product portfolio celebrates the wholesome goodness of indigenous ingredients and time-tested recipes, catering to health-conscious consumers who seek clean, chemical-free food products that stay true to their natural origins. With a strong commitment to supporting local farmers and preserving traditional food practices, the brand embodies a farm-to-table philosophy that goes beyond commerce to create meaningful impact at the grassroots level. Mohamed Yaseen leads the brand’s vision to reconnect urban India with the purity and authenticity of village-grown food, cementing Gramiyaa as a culturally grounded, purposeful, and community-driven name in India’s growing landscape of natural and traditional foods.

Lahori, Chandigarh | Co-founder & CBO: Saurabh Munjal 

Founded in 2017 by Saurabh Munjal, specialising in desi-inspired refreshment drinks rooted in the bold, vibrant flavours of Punjab. Best known for its flagship product, Lahori Zeera, the brand has carved out a distinctive identity in India’s competitive beverage market by championing authentic, homegrown flavours that resonate deeply with the Indian palate. Positioned as “Apna Desi Thanda,” Lahori celebrates the rich culinary heritage of North India, offering consumers a refreshing and nostalgic alternative to mainstream carbonated drinks. With a growing product portfolio and a strong regional presence that is rapidly expanding nationally, the brand has built a loyal following among consumers who take pride in choosing desi over global. Saurabh Munjal leads the brand’s vision to put Indian flavours on the map, cementing Lahori as a bold, culturally rooted, and fast-growing name in India’s ever-evolving beverage landscape. 

Storia Foods, Mumbai, Maharashtra | Founder & Managing Director: Vishal Shah

Founded in 2017 by Vishal Shah, specialising in premium processed drinks including fruit juices, shakes, and beverages with no added sugar. The brand has carved out a distinctive niche in India’s competitive beverage market by offering consumers a healthier, cleaner alternative to conventional sugary drinks without compromising on taste or indulgence. Storia’s thoughtfully crafted product portfolio caters to the growing community of health-conscious Indian consumers who seek flavorful, guilt-free beverage options that align with their wellness goals. With a strong focus on quality ingredients, transparent labelling, and a vibrant brand identity, Storia Foods has rapidly built a loyal following among urban millennials and fitness enthusiasts across India. Vishal Shah leads the brand’s mission to redefine the processed beverage experience for the modern Indian consumer, cementing Storia Foods as a fresh, health-forward, and innovative name in India’s fast-evolving functional and better-for-you beverage landscape. 

Blue Tea, Noida, Uttar Pradesh | Co-founder & CEO: Nitesh Singh

Founded in 2018 by Nitesh Singh, it specialises in exotic, caffeine-free herbal teas crafted from nature’s most vibrant and health-boosting botanicals. The brand has built a distinctive identity in India’s speciality tea market by championing the unique beauty and wellness benefits of butterfly pea flower and other rare herbal ingredients, offering a visually stunning, nutritionally rich tea experience that sets it apart from conventional green and black teas. Blue Tea caters to the growing community of health-conscious and adventurous consumers seeking functional, caffeine-free beverage alternatives that deliver exceptional flavour and meaningful wellness benefits. With a strong digital-first presence and a visually captivating product range, the brand has rapidly built a loyal following of wellness enthusiasts and tea lovers across India and around the world, drawn to its unique blend of natural beauty and holistic health. Nitesh Singh leads the brand’s mission to introduce India and the world to the extraordinary potential of herbal and botanical teas, cementing Blue Tea as a vibrant, innovative, and wellness-forward name in India’s fast-growing speciality and herbal beverage landscape. 

Tea Trunk, Panaji, Goa | Founder & CEO: Snigdha Manchanda

Founded in 2011 by Snigdha Manchanda, the company specialises in premium loose-leaf teas sourced from the finest tea gardens across India. The brand has carved out a distinctive identity in India’s growing speciality tea market by offering a thoughtfully curated range of artisanal teas, including single-origin, blended, and wellness teas, that celebrate the extraordinary diversity and richness of Indian tea culture. Tea Trunk caters to discerning tea enthusiasts seeking a mindful, elevated tea experience beyond the conventional teabag, offering carefully sourced and expertly blended loose-leaf teas that deliver exceptional flavour, aroma, and wellness benefits. With a strong commitment to sustainability, ethical sourcing, and transparent supply chains, the brand connects consumers directly with the stories and origins behind every cup. Snigdha Manchanda leads the brand’s mission to rekindle India’s deep love for tea through a premium, conscious, and artisanal lens, cementing Tea Trunk as a trusted, culturally rooted, and beautifully crafted name in India’s fast-growing speciality and wellness tea landscape. 

Zenma Coffee, Gurugram, Haryana | Co-founder: Sheena Khurana

Founded in 2023 by Sheena Khurana, it specialises in innovative frozen espresso shots that bring cafe-quality coffee experiences directly to consumers’ homes. The brand has introduced a refreshingly novel concept to India’s fast-growing coffee market by offering pre-made, frozen espresso shots that deliver consistent, barista-grade coffee flavour with unmatched convenience, eliminating the need for expensive espresso machines or brewing expertise. Zenma Coffee caters to India’s rapidly expanding community of coffee enthusiasts seeking premium, hassle-free coffee experiences that fit seamlessly into their busy, modern lifestyles. With a bold, contemporary brand identity and a strong digital-first presence, the brand has positioned itself as a pioneering, disruptive force in India’s evolving speciality coffee landscape. Sheena Khurana leads the brand’s vision to transform how India experiences and consumes espresso, cementing Zenma Coffee as a fresh, innovative, and excitement-driven name in the country’s fast-growing premium coffee and beverage market. 

Jade Forest, Gurugram, Haryana | Founder: Shuchir Suri

Founded in 2019 by Shuchir Suri, it specialises in sophisticated, premium cocktail mixers for the discerning Indian consumer. The brand has carved out a distinctive niche in India’s rapidly evolving beverage market by offering an elevated range of artisanal mixers crafted from carefully selected botanicals, natural flavours, and high-quality ingredients, transforming everyday cocktails and mocktails into refined, restaurant-quality drinking experiences. Jade Forest caters to the growing community of urban Indian consumers seeking to recreate bar-quality beverages at home, offering a sophisticated alternative to mass-produced, artificially flavoured mixers that dominate the market. With a strong focus on quality, elegance, and flavour complexity, the brand has built a loyal following among cocktail enthusiasts, home bartenders, and premium beverage connoisseurs across India. Shuchir Suri leads the brand’s vision to elevate India’s at-home cocktail culture through premium, thoughtfully crafted mixers, cementing Jade Forest as a refined, aspirational, and flavour-forward name in India’s fast-growing premium beverages and mixology landscape. 

Skippi, Hyderabad, Telangana  | Co-founder: Ravi Kabra

Founded in 2020 by Ravi Kabra, specialising in fun, flavorful frozen treats and snacks including ice pops, corn sticks, cream rolls, and juices. The brand has revived and reimagined the nostalgic Indian love for ice pops by offering a range of vibrant, naturally flavoured frozen treats that appeal to both children and adults, tapping into the deep emotional connection Indians have with simple, joyful street-style refreshments. Skippi distinguishes itself in India’s snacking and frozen treats market by combining clean ingredients with bold flavours and playful packaging, delivering a guilt-free indulgence experience that resonates with health-conscious yet fun-loving consumers. With a strong digital presence and a rapidly growing distribution network, the brand has built a loyal following of consumers across India who seek affordable, flavorful, and joyful snacking experiences. Ravi Kabra leads the brand’s mission of bringing back the simple joy of ice pops and snacks to every Indian household, cementing Skippi as a fun, vibrant, and nostalgically rooted name in India’s fast-growing frozen treats and snacking landscape.

Only Earth, Chennai, Tamil Nadu | Founder & Managing Director: Kunal Mutha

Founded in 2021 by Kunal Mutha, specialising in plant-based, sustainable food and drink products designed for the conscious Indian consumer. The brand has positioned itself as a pioneering force in India’s growing plant-based food movement, offering a range of dairy-free, eco-friendly alternatives, including plant-based milks and beverages that cater to the rising community of vegan, lactose-intolerant, and environmentally aware consumers across India. Only Earth is built on a deep commitment to sustainability, animal welfare, and environmental responsibility, delivering products that are not only good for the body but also kind to the planet. With a strong digital-first presence and a purpose-driven brand philosophy, the brand has steadily built a loyal following of conscious consumers who seek clean, plant-powered food and beverage alternatives that align with their values. Kunal Mutha leads the brand’s mission of making plant-based living accessible, delicious, and mainstream for every Indian consumer, cementing Only Earth as a bold, impactful, and forward-thinking name in India’s fast-growing plant-based food and beverage landscape. 

Jimmy’s Cocktails, Gurugram, Haryana | Founder: Ankur Bhatia

Founded in 2019 by Ankur Bhatia, specialising in high-quality, bartender-inspired cocktails-in-a-bottle. The brand was born of a desire to bring the craft cocktail experience home, offering ready-to-drink mixer blends that replicate the taste and sophistication of professionally made cocktails without requiring a bar setup or mixology expertise. Jimmy’s Cocktails’ diverse range of flavours and mixer variants caters to India’s growing community of social drinkers who seek convenience without compromising on quality or taste. With a strong digital-first presence and a vibrant, lifestyle-driven brand identity, the company has quickly gained traction among urban millennials and party enthusiasts across India. Ankur Bhatia leads the brand’s mission of democratising the cocktail experience for every Indian household, firmly establishing Jimmy’s Cocktails as a fun, bold, and pioneering name in India’s fast-evolving ready-to-drink beverages market. 

DaMENSCH, Bengaluru, Karnataka | Co-founder: Anurag Saboo 

Founded in 2018 by Anurag Saboo, specialising in premium men’s apparel. Originally rooted in casual wear, the brand has strategically evolved to offer a comprehensive wardrobe solution spanning casual, semi-formal, and formal attire, catering to the modern Indian man’s diverse lifestyle needs. DaMENSCH focuses on quality fabrics, thoughtful design, and superior comfort, positioning itself as a one-stop destination for men who seek style without compromising on wearability. The brand has quickly gained traction among urban Indian men by combining minimalist aesthetics with functional clothing, standing out in India’s increasingly competitive men’s fashion segment. With a strong digital-first presence and a growing catalogue spanning innerwear, loungewear, and office wear, DaMENSCH continues to redefine men’s fashion standards in India. Anurag Saboo leads the brand’s vision of building a world-class men’s apparel brand from India, making DaMENSCH a trusted name in the country’s fast-evolving D2C fashion landscape.

Freakins, Mumbai, Maharashtra | Co-founder & CEO: Puneet Anil Sehgal 

Founded in 2018 by Puneet Anil Sehgal, specialising in stylish and trendy denim wear for the modern Indian consumer. Built around a bold, youthful identity, the brand has carved a distinctive niche in India’s competitive denim market by offering fashionable, high-quality denim apparel that resonates with style-conscious millennials and Gen Z shoppers. Freakins’ product portfolio spans a wide range of denim essentials including jeans, jackets, shorts, and co-ord sets, blending contemporary silhouettes with everyday wearability to deliver fashion that is both expressive and accessible. The brand’s digital-first approach and strong e-commerce presence have enabled it to reach denim enthusiasts across India, offering a curated shopping experience that mirrors global fashion trends while staying rooted in Indian consumer preferences. With a keen eye for design and a commitment to quality craftsmanship, Freakins continues to push the boundaries of denim fashion in India, building a loyal community of fashion-forward customers who see denim not just as clothing but as a statement. Puneet Anil Sehgal leads the brand’s vision of making Freakins synonymous with bold, fearless denim fashion, cementing its place as one of India’s most exciting homegrown denim brands.

MYDESIGNATION, Thiruvananthapuram, Kerala | Co-founder & CEO: Swaroop Krishnan

Founded in 2017 by Swaroop Krishnan, specialising in fashion apparel and accessories for men. The brand offers a diverse range of clothing and accessories for the style-conscious modern Indian man, blending contemporary fashion trends with everyday wearability at accessible price points. MyDesignation has carved out a distinctive identity in India’s competitive men’s fashion market by delivering high-quality apparel that empowers men to express their personal style with confidence, whether for casual outings, formal occasions, or everything in between. With a strong digital-first presence and a growing catalogue of fashion essentials, the brand has steadily built a loyal customer base among fashion-forward men across India seeking stylish, affordable wardrobe solutions. Swaroop Krishnan leads the brand’s vision of making contemporary men’s fashion accessible to every Indian man, cementing MyDesignation as a promising, style-driven name in India’s rapidly evolving men’s apparel and accessories landscape. 

The Pant Project, Mumbai, Maharashtra | Founder & CEO: Dhruv Toshniwal

Founded in 2020 by Dhruv Toshniwal, it specialises in custom-made and ready-to-wear pants for both men and women. The brand has carved out a unique niche in India’s fashion market by offering a personalised tailoring experience through a seamless digital platform, allowing customers to choose their fabric, style, and fit from the comfort of their homes. The Pant Project addresses a long-standing gap in Indian fashion retail by combining the precision and personalisation of bespoke tailoring with the convenience and accessibility of e-commerce, delivering perfectly fitted pants without the hassle of visiting a tailor. With a diverse range of fabrics, styles, and customisation options, the brand caters to a wide spectrum of consumers seeking well-fitted, quality trousers for casual, formal, and semi-formal occasions. Dhruv Toshniwal leads the brand’s mission to make custom-fitted fashion accessible and effortless for every Indian consumer, cementing The Pant Project as an innovative, customer-centric, and refreshingly practical name in India’s fast-evolving personalised fashion landscape.

Frankly Wearing, New Delhi, Delhi | Co-founder: Naman Wadhwa

Founded in 2019 by Naman Wadhwa, specialising in clothing and accessories centred around merchandise by independent creators. The brand has built a distinctive identity in India’s fashion and pop culture space by bridging the gap between indie creators and their communities, offering a curated platform where fans can celebrate and wear their favourite creators’ unique designs and personalities. Frankly Wearing taps into India’s rapidly growing creator economy, empowering independent artists, influencers, and content creators to monetise their brands through thoughtfully designed, high-quality merchandise. With a strong digital-first presence and a vibrant, community-driven brand ethos, the company has steadily built a loyal following among young, culture-conscious consumers who see fashion as a medium of self-expression and creative identity. Naman Wadhwa leads the brand’s vision of making creator merchandise a mainstream fashion statement in India, cementing Frankly Wearing as a fresh, culturally relevant, and community-powered name in the country’s fast-evolving fashion and creator economy landscape.

House of Chikankari, New Delhi, Delhi | Founder: Aakriti Rawal

Founded in 2020 by Aakriti Rawal, the company specialises in hand-embroidered Chikankari clothing for both men and women. The brand is dedicated to preserving and celebrating the exquisite, centuries-old craft of Chikankari embroidery, rooted in the rich cultural heritage of Lucknow, by bringing this timeless art form to modern Indian consumers through a seamless digital platform. House of Chikankari offers a beautifully curated range of kurtas, ethnic wear, and occasion outfits, each piece meticulously crafted by skilled artisans who carry forward generations of embroidery expertise. The brand bridges the gap between traditional craftsmanship and contemporary fashion sensibilities, catering to consumers who seek elegant, culturally rooted clothing that tells a story beyond just style. With a strong digital-first presence and a deep commitment to artisans’ welfare and the preservation of craft, the brand has built a loyal community of ethnic-wear enthusiasts across India. Aakriti Rawal leads the brand’s mission of keeping the soul of Chikankari alive while making it accessible to a new generation of Indian consumers, cementing House of Chikankari as a meaningful, culturally rich, and artisan-forward name in India’s growing ethnic fashion landscape. 

Septemberish, Delhi | Founder: Sidharth Gehlot

Founded in 2021 by Sidharth Gehlot, specialising in quirky, expressive clothing and accessories including tote bags, t-shirts, hoodies, and notebooks. The brand has built a vibrant identity in India’s growing lifestyle and fashion market by offering thoughtfully designed, personality-driven products that resonate with young, creative, and culture-conscious consumers who see everyday items as canvases for self-expression. Septemberish taps into the growing demand for indie, homegrown lifestyle brands that offer something more meaningful and distinctive than mass-produced fashion, curating a collection that feels personal, relatable, and refreshingly original. With a strong digital-first presence and a loyal community of young Indian consumers who value creativity and individuality, the brand continues to grow as a beloved name in India’s indie fashion and lifestyle space. Sidharth Gehlot leads the brand’s vision of making everyday fashion and accessories a celebration of personal expression, cementing September as a fun, culturally connected, and creatively driven name in India’s fast-evolving lifestyle and apparel market. 

Plan B, Maharashtra | Co-founder: Sneha Raisoni

Founded in 2018 by Sneha Raisoni, specialising in contemporary apparel and fashion for the modern Indian woman. The brand has built a bold, unapologetic identity in India’s competitive fashion market by offering stylish, trend-forward clothing that empowers women to express their individuality and embrace their personal style with confidence. Plan B’s curated collection spans casual wear, co-ord sets, and statement pieces designed to resonate with fashion-forward millennial and Gen Z women who refuse to blend in and see fashion as a powerful form of self-expression. With a strong digital-first presence and a vibrant, community-driven brand personality, the brand has steadily built a loyal following of style-conscious women across India who connect with its fearless and empowering ethos. Sneha Raisoni leads the brand’s vision of redefining women’s fashion in India with boldness, creativity, and authenticity, cementing Plan B as a fresh, spirited, and culturally relevant name in India’s fast-evolving women’s apparel and fashion landscape. 

Rareism, Bangalore, Karnātaka | Founder: Akshika Poddar

Founded in 2015 by Akshika Poddar, specialising in contemporary, trend-forward apparel and fashion for the modern Indian woman. The brand has built a strong and distinctive identity in India’s competitive women’s fashion market by offering a thoughtfully curated range of stylish, versatile, and affordable clothing that seamlessly blends global fashion trends with the sensibilities of the urban Indian woman. Rareism caters to fashion-conscious millennials and Gen Z women who seek fresh, contemporary wardrobe essentials that effortlessly transition from casual outings to semi-formal occasions, delivering a complete style solution for the modern woman’s dynamic lifestyle. With a strong digital-first presence and a keen eye for emerging fashion trends, the brand has steadily built a loyal and growing community of style-driven women across India who trust Rareism for reliable, on-trend, and accessible fashion. Akshika Poddar leads the brand’s vision of making contemporary, quality women’s fashion accessible to every Indian woman, cementing Rareism as a stylish, dependable, and trend-conscious name in India’s fast-growing women’s apparel and fashion landscape. 

Bummer, Ahmedabad, Gujarat | Founder: Sulay Lavsi

Founded in 2020 by Sulay Lavsi, specialising in premium, comfortable, and playfully designed innerwear and loungewear for men and women. The brand has disrupted India’s traditionally conservative innerwear market with a bold, fun, and unapologetic approach to everyday undergarments, offering a vibrant range of briefs, boxers, bralettes, and loungewear crafted from soft, breathable, and skin-friendly fabrics that prioritise comfort without compromising on style. Bummer caters to the growing community of young, fashion-forward Indian consumers who refuse to settle for dull, uncomfortable innerwear and see their everyday basics as an extension of their personality and self-expression. With a witty brand voice, eye-catching designs, and a strong digital-first presence, the brand has quickly built a passionate and loyal following among millennials and Gen Z consumers across India who connect with its refreshingly playful and liberating approach to intimate apparel. Sulay Lavsi leads the brand’s vision of making premium, fun, and comfortable innerwear the new everyday standard for India’s young consumers, cementing Bummer as a bold, joyful, and category-refining name in India’s fast-growing innerwear and loungewear landscape. 

Fully Filmy, Chennai, Tamilnadu | Founder & CEO: Anand Srinivasan

Founded in 2015 by Anand Srinivasan, specialising in Bollywood and pop culture-inspired apparel and fashion merchandise. The brand has carved a fun, vibrant, and culturally resonant identity in India’s fashion market by offering a playful range of clothing and accessories that celebrate India’s deep love for cinema, music, and pop culture, allowing fans to wear their passions proudly and expressively. Fully Filmy caters to the enthusiastic community of Indian pop culture lovers who seek unique, conversation-starting apparel that goes beyond generic fashion to reflect their personality, humour, and cultural references. With a strong digital-first presence and a creative, community-driven brand ethos, the brand has steadily built a loyal following of pop culture enthusiasts and fashion lovers across India who connect with its joyful and unapologetically desi approach to self-expression through clothing. Anand Srinivasan leads the brand’s vision to make pop-culture fashion a celebrated, mainstream form of personal expression in India, cementing Fully Filmy as a fun, culturally vibrant, and distinctly Indian name in the country’s fast-growing pop-culture merchandise and fashion landscape. 

The Bear House, Bangalore, Karnataka  | Co-founder: Harsh Somaiya

Founded in 2017 by Harsh Somaiya, it specialises in premium, contemporary menswear designed for the modern Indian professional. The brand has carved a distinctive identity in India’s competitive men’s fashion market by offering a sophisticated range of shirts, trousers, and smart-casual apparel that strikes the perfect balance between refined tailoring, quality fabrics, and accessible pricing. The Bear House caters to the style-conscious urban Indian man who seeks well-crafted, versatile clothing that effortlessly transitions from boardroom to social settings, delivering a wardrobe that reflects confidence, sophistication, and modern masculinity. With a strong digital-first presence and a growing catalogue of premium menswear essentials, the brand has steadily built a loyal following of professional Indian men who trust The Bear House for reliable, stylish, and quality-driven fashion. Harsh Somaiya leads the brand’s vision to redefine smart, accessible, premium menswear for the modern Indian man, cementing The Bear House as a polished, aspirational, and style-forward name in India’s fast-growing men’s apparel and fashion landscape.

Kidbea, Noida, Uttar Pradesh | Founder: Aman Kumar Mahto

Founded in 2021 by Aman Kumar Mahto, specialising in premium, comfortable, and stylish children’s wear for babies and toddlers. The brand has built a thoughtful identity in India’s growing kids’ fashion market by offering a curated range of soft, skin-friendly, and adorably designed clothing that prioritises the comfort, safety, and style of the youngest family members. Kidbea caters to modern Indian parents who seek high-quality, well-crafted children’s apparel that combines cute, contemporary designs with gentle, hypoallergenic fabrics suitable for delicate baby skin. With a strong digital-first presence and a growing catalogue of children’s clothing essentials, the brand has steadily built a loyal community of parents across India who trust Kidbea for reliable, affordable, and lovingly designed kids’ wear. Aman Kumar Mahto leads the brand’s vision to make premium, comfortable children’s fashion accessible to every Indian family, cementing Kidbea as a sweet, trusted, and parent-approved name in India’s fast-growing children’s apparel and babywear landscape. 

Miraggio, New Delhi, Delhi | Founder & CEO: Mohit Jain

Founded in 2019 by Mohit Jain, specialising in contemporary, trend-driven apparel and fashion for the modern Indian woman. The brand has built a bold and glamorous identity in India’s competitive women’s fashion market by offering a stunning range of stylish, occasion-ready clothing that empowers women to look and feel their best for every moment, from everyday outings to special celebrations. Miraggio caters to fashion-forward Indian women who seek luxurious, runway-inspired designs at accessible price points, delivering a premium shopping experience that bridges high-fashion aesthetics and everyday affordability. With a strong digital-first presence and a keenly curated collection that stays ahead of global fashion trends, the brand has rapidly built a loyal, growing community of style-conscious women across India who trust Miraggio for glamorous, high-quality, on-trend fashion. Mohit Jain leads the brand’s vision of making aspirational, contemporary women’s fashion accessible to every Indian woman, cementing Miraggio as a glamorous, trend-forward, and confidence-inspiring name in India’s fast-growing women’s apparel and fashion landscape. 

Ecoright, Ahmedabad, Gujarat | Co-founder: Nikita Barmecha

Founded in 2017 by Nikita Barmecha, the company specialises in sustainable, eco-friendly bags and accessories crafted from natural and recycled materials. The brand has built a strong and purposeful identity in India’s growing conscious fashion market by offering a beautifully designed range of tote bags, pouches, and accessories made from natural cotton canvas, jute, and recycled materials, providing stylish and functional alternatives to single-use plastic bags. Ecoright caters to the growing community of environmentally aware Indian consumers who seek fashion accessories that reflect their values, delivering products that are not only aesthetically pleasing but also kind to the planet. With a strong commitment to sustainability, ethical manufacturing, and transparent sourcing, the brand has built a loyal and passionate following of conscious consumers across India and around the world who choose Ecoright as their everyday companion for sustainable living. Nikita Barmecha leads the brand’s mission of making eco-friendly fashion accessories mainstream and aspirational for every Indian consumer, cementing Ecoright as a trusted, impactful, and style-forward name in India’s fast-growing sustainable fashion and accessories landscape. 

Amala Earth, New Delhi, Delhi | Founder: Gunjan Jindal Poddar

Founded in 2020 by Gunjan Jindal Poddar, specialising in conscious lifestyle products spanning clothing, accessories, and beauty. Built on a deep commitment to sustainability and mindful living, the brand serves as a curated multi-brand platform bringing together the finest eco-friendly, ethically sourced, and natural products across fashion, beauty, and lifestyle categories under one roof. Amala Earth caters to the growing community of conscious Indian consumers who seek to make responsible purchasing choices without compromising on quality, aesthetics, or variety. The brand champions a holistic approach to sustainable living, connecting consumers with products that are kind to people and the planet alike, from organic beauty essentials to handcrafted accessories and eco-conscious clothing. With a strong digital-first presence and a purpose-driven brand philosophy, Amala Earth has steadily built a loyal following among mindful shoppers across India. Gunjan Jindal Poddar leads the brand’s vision of making conscious consumption accessible, aspirational, and mainstream for every Indian consumer, cementing Amala Earth as a trusted, impactful, and values-driven name in India’s fast-growing sustainable lifestyle market. 

Heel Your Sole, Mumbai, Maharashtra | Co-founder: Huda Siddiqui

Founded in 2021 by Huda Siddiqui, specialising in contemporary retail apparel and fashion. The brand has built a distinctive identity in India’s competitive fashion market by offering thoughtfully curated clothing and style solutions that resonate with the modern, fashion-forward Indian woman seeking expressive, trend-conscious apparel. With a strong digital-first presence and a keen eye for contemporary design, Heel Your Sole caters to consumers who view fashion as an extension of their personality and seek pieces that effortlessly blend style, comfort, and individuality. The brand has steadily built a growing community of fashion enthusiasts across India who connect with its fresh, aspirational, and boldly feminine aesthetic. Huda Siddiqui leads the brand’s vision to empower Indian women through fashion that celebrates confidence and self-expression, cementing Heel Your Sole as a promising, style-driven name in India’s fast-evolving women’s apparel and fashion landscape.

Conscious Chemist, Gurugram, Haryana  | Founder & CEO: Robin Gupta

Founded in 2020 by Robin Gupta, specialising in clean, science-backed cosmetics and personal care products. The brand has carved out a distinctive niche in India’s rapidly evolving beauty market by offering a range of thoughtfully formulated skincare and personal care products free from harmful chemicals, prioritising both efficacy and ingredient transparency. Conscious Chemist caters to the growing community of informed Indian consumers who demand beauty products that are not only effective but also safe, ethical, and environmentally responsible. By blending dermatologically tested formulations with a conscious, minimalist approach to beauty, the brand delivers a refreshing alternative to conventional cosmetics that often rely on harsh or questionable ingredients. With a strong digital-first presence and a growing loyal customer base, Conscious Chemist continues to push the boundaries of clean beauty in India. Robin Gupta leads the brand’s mission of making science-driven, toxin-free cosmetics accessible to every Indian consumer, cementing Conscious Chemist as a credible, purposeful, and forward-thinking name in India’s fast-growing clean beauty and skincare landscape.

Flicka Cosmetics, Maharashtra | Co-founder: Mohit Pardasani

Founded in 2018 by Mohit Pardasani, specialising in affordable, trend-forward cosmetics and beauty products for the modern Indian consumer. The brand has carved a distinctive niche in India’s competitive beauty market by offering a vibrant range of makeup and cosmetic products that deliver quality, pigmentation, and style at price points accessible to a wide spectrum of Indian beauty enthusiasts. Flicka Cosmetics caters to the growing community of makeup lovers across India who seek contemporary, on-trend beauty products that keep pace with global cosmetic trends without the premium price tags of international brands. With a strong digital-first presence and a colourful, youthful brand identity, the brand has steadily built a loyal following of beauty enthusiasts across India who trust Flicka for reliable, fun, and expressive cosmetic solutions. Mohit Pardasani leads the brand’s vision of making trend-driven, quality cosmetics accessible and exciting for every Indian beauty consumer, cementing Flicka Cosmetics as a vibrant, affordable, and fashion-forward name in India’s fast-growing beauty and cosmetics landscape.

RAS Luxury Oils, Mumbai, Maharashtra | Founder & CEO: Shubhika Jain

Founded in 2017 by Shubhika Jain, specialising in premium essential oils and farm-to-face skincare products. Built on a philosophy of purity and transparency, the brand sources the finest natural botanicals directly from farms and crafts luxurious skincare formulations that harness nature’s full potency without harmful additives or synthetics. RAS Luxury Oils has positioned itself as a pioneer in India’s clean beauty movement, offering a sophisticated range of essential oils, serums, and skincare products that deliver visible results through pure, cold-pressed, and steam-distilled ingredients. The brand caters to discerning consumers who seek a mindful, holistic approach to skincare, blending the ancient wisdom of plant-based beauty with modern formulation expertise. With a strong digital presence and a growing community of conscious beauty enthusiasts, RAS Luxury Oils continues to redefine luxury skincare in India. Shubhika Jain leads the brand’s farm-to-face vision, cementing RAS Luxury Oils as a trusted and aspirational name in India’s fast-growing clean and luxury skincare landscape.

KorinMi, Gurugram, Haryana  | Founder & CEO: Reshbha Munjal

Founded in 2024 by Reshbha Munjal, it specialises in Korean-inspired skincare solutions tailored for the Indian consumer. As a fresh and ambitious entrant in India’s rapidly evolving beauty market, the brand bridges the gap between the globally celebrated Korean skincare philosophy and the unique skin needs and concerns of the Indian consumer, delivering a curated range of effective, science-backed skincare products rooted in the renowned K-beauty tradition. Korinmi caters to the growing community of Indian skincare enthusiasts who have embraced the multi-step Korean skincare regimen and seek authentic, high-quality K-beauty-inspired products specifically formulated for Indian skin types, tones, and climate conditions. With a strong digital-first presence and a deep understanding of Korean skincare innovation and Indian consumer preferences, the brand has positioned itself as a trusted, culturally relevant gateway to K-beauty for Indian consumers. Reshbha Munjal leads the brand’s vision of making Korean skincare solutions accessible, relatable, and effective for every Indian skin type, cementing Korinmi as a promising, innovative, and culturally attuned name in India’s fast-growing K-beauty and personal care landscape.

Anveya | Bengaluru, Karnataka | Co-founder & CEO: Vivek Singh

Anveya is transforming India’s beauty and wellness landscape by delivering pure, natural, and organic products spanning skin care, hair care, bath, and body — all rooted in the philosophy that what you put on your body matters as much as what you put in it. Founded in 2018 and headquartered in Bengaluru, the brand has built a robust online D2C presence, giving health-conscious consumers direct access to its carefully curated range of essential oils and hair care solutions. Under the leadership of founder Vivek Singh, Anveya champions transparency and ingredient integrity at a time when Indian consumers are growing increasingly sceptical of synthetic, chemical-laden beauty products. The brand connects deeply with a new generation of mindful shoppers who seek clean-label alternatives without sacrificing efficacy or indulgence. In seven years since its launch, Anveya has firmly established itself as one of India’s most trusted names in organic beauty, making it a standout D2C brand to watch in the country’s fast-growing wellness economy. 

HairOriginals, Gurugram, Haryana | Founder & CEO: Jitendra Sharma

Founded in 2019 by Jitendra Sharma, specialising in hair extensions and do-it-yourself wigs. The brand caters to the growing demand for accessible, high-quality hair solutions among Indian women, offering a diverse range of extensions and wigs that empower customers to transform their look at home conveniently. HairOriginals stands out in India’s nascent hair accessories market by combining premium craftsmanship with an easy DIY approach, making professional-grade hair styling achievable without salon visits. With a strong digital presence and a customer-first ethos, the brand has steadily built a loyal community of style-conscious consumers seeking reliable, affordable hair-transformation solutions. Jitendra Sharma leads the brand’s vision of making quality hair extensions and wigs accessible to every Indian woman. 

Moxie Beauty, Gurugram, Haryana | Co-founder: Anmol Ahlawat

Founded in 2022 by Anmol Ahlawat, specialising in clean, high-performing haircare products crafted specifically for Indian hair types. Built on the understanding that Indian hair has unique needs distinct from global hair types, the brand offers a thoughtfully formulated range of haircare solutions that address common concerns such as hair fall, frizz, and damage, using clean ingredients free from harmful chemicals. Moxie Beauty fills a significant gap in India’s haircare market by combining science-backed formulations with a deep cultural understanding of Indian hair, delivering products that truly work for the textures and conditions most Indian consumers face daily. With a strong digital-first presence and a growing community of haircare enthusiasts, the brand has quickly gained traction among conscious consumers seeking effective, clean alternatives to mass-market haircare. Anmol Ahlawat leads the brand’s mission of redefining haircare for the modern Indian consumer, cementing Moxie Beauty as a promising and purposeful name in India’s fast-growing clean beauty landscape.

Fix my curls, Gurugram, Haryana | Founder & Managing Director: Anshita Mehrotra

Founded in 2019 by Anshita Mehrotra, specialising in haircare products designed exclusively for curly and wavy hair types. The brand was born out of a deeply personal understanding of the unique challenges faced by individuals with textured hair in India, where mainstream haircare products have historically been formulated for straight hair, leaving the curly hair community significantly underserved. Fix My Curls offers a thoughtfully developed range of curl-specific products including cleansers, conditioners, styling creams, and treatments, all formulated with clean, nourishing ingredients that enhance and celebrate natural curl patterns. With a strong community-first approach and a deeply empathetic brand voice, the brand has built a passionate, loyal following among India’s growing curly-hair community, empowering individuals to embrace and care for their natural texture with confidence. Anshita Mehrotra leads the brand’s mission of making curl-friendly, clean haircare accessible and mainstream in India, cementing Fix My Curls as a beloved, purposeful, and curl-positive name in the country’s fast-evolving personal care and textured haircare landscape. 

Mylo, Gurugram, Haryana | Founder & CBO: Vinit Garg 

Founded in 2018 by Vinit Garg, specialising in personal care products for mothers and babies. Positioned as India’s most trusted baby care and pregnancy essentials store, the brand offers a comprehensive range of products catering to every stage of the motherhood journey, from pregnancy through early childhood. Mylo’s portfolio spans maternity care, baby skincare, feeding essentials, and parenting accessories, all designed with the safety, comfort, and well-being of mothers and babies at the core. The brand has built a deeply loyal community of new and expecting mothers across India by combining high-quality, safe products with a supportive, empathetic brand experience that goes beyond retail. With a strong digital-first presence and a growing catalogue of trusted essentials, Mylo continues to redefine the baby care and maternity market in India. Vinit Garg leads the brand’s mission of being every Indian family’s most reliable partner through the beautiful and transformative journey of parenthood, cementing Mylo as a warm, trusted, and purposeful name in India’s rapidly growing mother and baby care landscape.

The Woman’s Company, Delhi | Founder & CEO : Anika Parashar

Founded in 2020 by Anika Parashar, specialising in premium female hygiene and intimate wellness products. Built on a mission to empower women through safe, clean, and reliable hygiene solutions, the brand offers a thoughtfully curated range of feminine care products that prioritise women’s health, comfort, and dignity. The Woman’s Company addresses the long-overlooked space of female hygiene in India by offering toxin-free, body-safe alternatives to conventional feminine care products, catering to the growing community of health-conscious women who demand better, cleaner options for their intimate wellness needs. With a strong digital-first presence and a deeply empathetic brand voice, the company has built a loyal following among modern Indian women who believe that quality feminine hygiene is not a luxury but a necessity. Anika Parashar leads the brand’s mission to normalise conversations about female hygiene and make safe, premium intimate care accessible to every Indian woman, cementing The Woman’s Company as a bold, purposeful, and progressive name in India’s rapidly growing women’s wellness landscape.

Innovist, Gurugram, Haryana | Founder & CEO: Rohit Chawla 

Formerly known as Onesto Labs, it is a Gurugram-based e-commerce brand founded in 2018 by Rohit Chawla, specialising in digital health and personal care platforms. The company has evolved into a comprehensive beauty and wellness destination, offering a wide range of skincare, haircare, and suncare products at accessible price points. Innovist leverages technology and data-driven insights to deliver personalised beauty solutions, positioning itself at the intersection of digital health innovation and everyday personal care. With a strong e-commerce presence and a growing portfolio of science-backed products, the brand caters to the modern Indian consumer’s increasing appetite for effective, affordable, and transparent beauty solutions. Rohit Chawla leads the brand’s vision to transform India’s digital health and personal care landscape, cementing Innovist as a forward-thinking, consumer-centric force in the country’s rapidly growing beauty and wellness market. 

Nuutjob, Ahmedabad, Gujarat | Co-founder: Ananya Maloo

Founded in 2020 by Ananya Maloo, it specialises in personal care and grooming products designed specifically for men’s intimate hygiene and below-the-belt care. The brand has boldly addressed one of the most overlooked and taboo segments of men’s personal care in India, offering a thoughtfully formulated range of grooming products that prioritise hygiene, comfort, and confidence for the modern Indian man. Nuutjob breaks through the stigma surrounding men’s intimate grooming by creating a safe, informative, and judgment-free platform where men can access specialised care products tailored to their unique needs. With a witty, unapologetic brand voice and a strong digital-first presence, the brand has quickly built a loyal and growing community of men across India who appreciate its refreshingly candid approach to a topic that mainstream personal care brands have long ignored. Ananya Maloo leads the brand’s mission to normalise and elevate men’s intimate grooming in India, cementing Nuutjob as a bold, pioneering, and culturally progressive name in the country’s fast-growing men’s personal care and grooming landscape. 

Mintree, Nagpur, Maharashtra | Founder: Kanikka Dewanii

Founded in 2018 by Kanikka Dewanii, specialising in natural and organic personal care and cosmetic products. The brand is built on a deep commitment to harnessing the power of nature’s finest botanical ingredients, offering a thoughtfully formulated range of skincare, haircare, and wellness products that are free from harmful chemicals and synthetic additives. Mintree caters to the growing community of health-conscious Indian consumers seeking clean, plant-based beauty solutions that are gentle on the skin and kind to the environment, offering effective natural alternatives to conventional, chemical-laden personal care products. With a strong focus on ingredient transparency, sustainable sourcing, and holistic wellness, the brand has steadily built a loyal following of conscious beauty enthusiasts across India who trust Mintree for pure, natural, and results-driven personal care. Kanikka Dewanii leads the brand’s mission of making natural and organic beauty accessible and mainstream for every Indian consumer, cementing Mintree as a trusted, clean, and nature-inspired name in India’s fast-growing organic cosmetics and personal care landscape. 

Power Gummies, New Delhi, Delhi | CMO: Ankita Chaudhary 

Founded in 2018 by Ankita Chaudhary, specialising in chewable vitamins targeting hair, nail, and skin concerns. The brand has reimagined the traditional vitamin supplement experience by transforming daily nutrition into a fun, tasty, and convenient gummy format, making health and beauty more appealing and consistent for the modern Indian consumer. Power Gummies offers a science-backed range of nutraceuticals formulated to address common beauty and wellness concerns, blending effective ingredients with delicious flavours that make taking vitamins a treat rather than a chore. With a strong digital-first presence and a vibrant, lifestyle-driven brand identity, the company has quickly gained traction among health- and beauty-conscious millennials and Gen Z consumers across India. Ankita Chaudhary leads the brand’s mission to make daily nutrition enjoyable and accessible for every Indian, cementing Power Gummies as a fun, effective, and innovative name in India’s rapidly growing nutraceuticals and beauty-wellness market. 

Wellversed, Gurugram, Haryana | Co-founder: Aditya Seth

Founded in 2018 by Aditya Seth, specialising in diet-specific foods and premium bodybuilding and gym supplements. The brand has positioned itself as a go-to destination for fitness enthusiasts and health-conscious consumers seeking scientifically formulated nutrition products tailored to specific dietary needs and fitness goals. Wellversed’s diverse product portfolio spans protein supplements, keto-friendly foods, and performance nutrition essentials, catering to a growing community of Indians who take their health, fitness, and dietary choices seriously. With a strong focus on clean ingredients, transparent labelling, and research-backed formulations, the brand delivers nutrition solutions that genuinely support consumers’ wellness journeys, whether they are bodybuilders, athletes, or everyday health seekers. Aditya Seth leads the brand’s mission to make specialised, diet-specific nutrition accessible and trustworthy for every Indian fitness enthusiast, cementing Wellversed as a credible, performance-driven name in India’s rapidly growing sports nutrition and wellness supplements landscape.

Fast&Up India, Mumbai, Maharashtra | Co-founder & CEO: Vijayaraghavan Venugopal

Founded in 2021 by Vijayaraghavan Venugopal, it specialises in premium effervescent and functional nutrition supplements designed for active, health-conscious Indian consumers. The brand has positioned itself as a pioneering force in India’s sports nutrition and wellness market by introducing effervescent nutrition to Indian consumers, offering a range of fast-absorbing, easy-to-consume supplements, including energy drinks, protein supplements, recovery nutrition, and everyday wellness products that deliver rapid, effective results. Fast&Up caters to the growing community of athletes, fitness enthusiasts, and health-conscious individuals across India who seek scientifically formulated, internationally benchmarked nutrition solutions that support their active lifestyles and performance goals. With a strong digital-first presence, a globally inspired product portfolio, and a deep commitment to quality and efficacy, the brand has rapidly built a loyal, growing customer base within India’s fitness and wellness community. Vijayaraghavan Venugopal leads the brand’s mission of elevating sports and everyday nutrition standards in India, cementing Fast&Up as a credible, performance-driven, and innovation-forward name in the country’s fast-growing fitness and wellness supplements landscape. 

Rasayanam, Faridabad, Haryana | Founder: Ayush Aggarwal

Founded in 2020 by Ayush Aggarwal, specialising in Ayurvedic juices and clean nutrition products for everyday wellness. Rooted in the ancient science of Ayurveda, the brand offers a thoughtfully crafted range of natural health supplements, juices, and wellness products designed to support holistic well-being through pure, chemical-free formulations. Rasayanam positions itself as a clean nutrition destination for health-conscious Indian consumers seeking effective, nature-based alternatives to synthetic supplements, combining traditional Ayurvedic wisdom with modern nutritional science. With a growing product portfolio and a strong digital-first presence, the brand has steadily built a loyal community of wellness enthusiasts who trust Ayurveda as a sustainable path to better health. Ayush Aggarwal leads the brand’s mission of making clean, Ayurvedic nutrition accessible and mainstream for everyday Indians, cementing Rasayanam as a credible and purposeful name in India’s fast-growing natural wellness and nutraceuticals landscape.

Gynoveda, Mumbai, Maharashtra | Co-founder: Aarati Patil

Founded in 2019 by Aarati Patil, specialising in Ayurvedic wellness products designed exclusively for women. Spanning a diverse portfolio from moisturisers to Ayurvedic capsules, the brand addresses key women’s health concerns, including fertility, PCOS, and menstrual irregularities, through natural, plant-based solutions rooted in ancient Ayurvedic wisdom. Gynoveda distinguishes itself by blending traditional formulations with modern research, offering safe and effective alternatives to conventional treatments. With a strong digital-first presence and a deeply empathetic brand voice, the company has built a loyal community of women who trust Ayurveda as a holistic path to better health. Aarati Patil leads the brand’s mission of making Ayurvedic women’s wellness mainstream across India. 

Dr Vaidya’s, Mumbai, Maharashtra | Founder: Dr Deepak Vaidya

Founded in 2016 by Dr Deepak Vaidya, specialising in authentic Ayurvedic products and herbal wellness solutions. Backed by over 150 years of ancestral Ayurvedic knowledge, the brand offers a comprehensive range of science-backed herbal formulations that address everyday health concerns, including immunity, digestion, sexual wellness, hair care, and stress management. Dr Vaidya bridges the gap between traditional Ayurvedic wisdom and modern consumer expectations by delivering clinically validated, convenient, and accessible herbal products that resonate with both Ayurveda believers and new-age wellness seekers. Now part of the prestigious RPSG Group, the brand has significantly scaled its reach and credibility, cementing its position as one of India’s most trusted Ayurvedic wellness brands. Dr Deepak Vaidya leads the brand’s mission to make authentic, effective Ayurvedic healthcare accessible to every Indian household, establishing Dr Vaidya’s as a pioneering, heritage-rich name in India’s fast-growing natural wellness and Ayurvedic products landscape.

AURIC, Delhi  | Founder: Deepak Agarwal

Founded in 2017 by Deepak Agarwal, specialising in Ayurveda-inspired wellness and fitness products and services. Built on the ancient wisdom of Ayurveda combined with modern nutritional science, the brand offers a thoughtfully crafted range of functional beverages and wellness products designed to support holistic health, vitality, and everyday well-being. AURIC caters to the growing community of health-conscious Indian consumers seeking natural, effective, and convenient wellness solutions that align with a balanced, mindful lifestyle. The brand distinguishes itself in India’s crowded wellness market by staying true to Ayurvedic principles while delivering products that are contemporary, accessible, and science-backed, bridging ancient healing traditions and modern health needs. With a strong digital-first presence and a purpose-driven brand philosophy, AURIC has steadily built a loyal following among wellness enthusiasts across India and around the world. Deepak Agarwal leads the brand’s mission of making Ayurvedic wellness a mainstream daily habit for consumers worldwide, cementing AURIC as a credible, purposeful, and globally aspirational name in India’s fast-growing wellness and functional beverages landscape.

Iyurved, Bangalore, Karnataka | Founder & CEO: Vandita Tewari Kapoor

Founded in 2020 by Vandita Tewari Kapoor, specialising in Ayurveda-inspired nutrition and wellness products designed specifically for children and families. The brand has carved a meaningful niche in India’s growing children’s health and wellness market by offering science-backed, food-based nutrition solutions that address common childhood health concerns, including immunity, brain development, growth, and overall well-being. Iyurved’s innovative approach blends ancient Ayurvedic ingredients with modern nutritional science, delivering products that are not only effective but also safe, natural, and palatable for children. With a strong, technology-driven platform and a deeply empathetic understanding of the challenges parents face in seeking reliable nutrition solutions for their children, the brand has built a loyal, growing community of health-conscious families across India. Vandita Tewari Kapoor leads the brand’s mission of making Ayurvedic, food-based nutrition a trusted and accessible part of every Indian child’s daily wellness routine, cementing Iyurved as a purposeful, innovative, and parent-trusted name in India’s fast-growing children’s health and nutrition landscape. 

Good Health Company (GHC), Hyderabad, Telangana | CEO: Samarth Sindhi

Founded in 2021 by Samarth Sindhi, specialising in men-focused wellness and personal care products. Operating under the brand identity “Mars by GHC,” the company has positioned itself as a dedicated men’s health and wellness destination, addressing the long-underserved space of men’s health in India with a comprehensive, science-backed product portfolio. GHC’s offerings span categories such as sexual wellness, hair care, nutrition, and grooming, designed specifically to address health concerns that modern Indian men often hesitate to discuss openly. The brand breaks taboos by creating a safe, discreet, and informative platform where men can access clinically formulated wellness solutions with ease and confidence. With a strong digital-first presence and a growing community of health-conscious male consumers, GHC leverages e-commerce to deliver personalised wellness experiences directly to its customers’ doorsteps, making men’s health both accessible and destigmatised. Samarth Sindhi leads the brand’s mission to transform how Indian men perceive and prioritise their health and well-being, firmly establishing Good Health Company as a pioneering and purposeful force in India’s rapidly growing men’s wellness landscape.

Cura Care, Bangalore, Karnataka | Co-founder: Abhinav Kumar

Founded in 2025 by Abhinav Kumar, it specialises in holistic health and fitness services designed to support the well-being of modern Indian consumers. As a young and ambitious entrant in India’s rapidly growing wellness market, the brand is committed to delivering accessible, science-backed, and personalised wellness solutions that address the diverse health needs of today’s health-conscious Indian population. Cura Care positions itself at the intersection of preventive healthcare and holistic wellness, offering a range of services and products designed to empower consumers to take proactive control of their physical and mental well-being. With a strong digital-first approach and a deep commitment to making quality wellness services accessible beyond metro cities, the brand is steadily building its presence among consumers across India who seek reliable, comprehensive, and affordable health and fitness solutions. Abhinav Kumar leads the brand’s vision of transforming how India approaches everyday wellness, cementing Cura Care as a promising, purposeful, and forward-thinking name in India’s fast-growing health and wellness services landscape. 

Boldfit, Bengaluru, Karnataka | Founder: Pallav Bihani

Founded in 2018 by Pallav Bihani, it offers fitness accessories and apparel designed for individuals committed to an active lifestyle. The brand provides a comprehensive range of workout gear, fitness equipment, and athletic clothing tailored to help fitness enthusiasts achieve their goals. Boldfit has emerged as a trusted D2C brand in India’s rapidly growing fitness and wellness market, catering to consumers who prioritise quality, durability, and style in their fitness journey. By offering fitness accessories and apparel designed for active individuals, Boldfit supports health-conscious customers seeking reliable products to enhance their workout performance and maintain an active lifestyle. 

Flexnest, Gurugram, Haryana | Co-founder: Raunaq Singh Anand

Founded in 2021 by Raunaq Singh Anand, it specialises in premium fitness equipment paired with a connected app-based workout experience. The brand has positioned itself at the forefront of India’s fast-growing home fitness revolution by offering a comprehensive range of high-quality fitness equipment complemented by live and on-demand workout classes accessible directly through its dedicated app. Flexnest addresses the growing demand among urban Indian consumers for a seamless, studio-quality fitness experience from the comfort of their homes, combining smart hardware with engaging digital content to deliver a holistic and motivating workout ecosystem. With a strong technology-driven approach and a premium brand identity, Flexnest differentiates itself from conventional fitness equipment brands by creating an immersive, community-powered fitness experience that keeps users engaged, accountable, and motivated. Raunaq Singh Anand leads the brand’s vision of transforming how India works out, cementing Flexnest as an innovative, premium, and future-forward name in India’s rapidly evolving home fitness and connected wellness landscape. 

WiseLife, Gurugram, Haryana | Founder: Prateek Kedia

Founded in 2020 by Prateek Kedia, it specialises in premium health and wellness equipment designed to support an active and balanced lifestyle. The brand offers a thoughtfully curated range of fitness and wellness products, including yoga mats, resistance bands, and exercise accessories, catering to the growing community of health-conscious Indian consumers seeking quality, durable, and affordable equipment for their workouts and mindfulness routines. WiseLife distinguishes itself in India’s competitive fitness equipment market by combining superior product quality with a holistic wellness philosophy, encouraging consumers to embrace a healthier, more active lifestyle through accessible and reliable fitness tools. With a strong digital-first presence and a growing loyal customer base, the brand has steadily established itself as a trusted companion for fitness enthusiasts and wellness seekers across India. Prateek Kedia leads the brand’s mission to make premium health and wellness equipment accessible to every Indian consumer, cementing WiseLife as a dependable, wellness-driven, and purposefully crafted name in India’s fast-growing fitness and healthy-lifestyle landscape. 

Desi Farms, Pune, Maharashtra | Founder & CEO: Sunil Shahi

Founded in 2016 by Sunil Shahi, it specialises in 100% chemical preservative-free milk and dairy products. Built on an unwavering commitment to purity and natural goodness, the brand sources its dairy directly from ethically raised, well-cared-for cows, delivering farm-fresh milk, ghee, paneer, curd, and other dairy essentials that are completely free from artificial additives, hormones, and preservatives. Desi Farms addresses the growing concern among urban Indian consumers about the quality and safety of commercially processed dairy, offering a trustworthy and transparent alternative that stays true to the wholesome goodness of traditionally produced Indian dairy. With a strong farm-to-doorstep delivery model and a deep commitment to animal welfare and sustainable farming practices, the brand has built a loyal and health-conscious customer base across Pune and beyond. Sunil Shahi leads the brand’s mission of making pure, chemical-free dairy accessible and affordable for every Indian family, cementing Desi Farms as a trusted, natural, and conscientiously crafted name in India’s growing clean and organic dairy landscape.

Ecosoul, India | Co-founder: Rahul Singh

Founded in 2023 by Rahul Singh, specialising in eco-friendly home products and compostable tableware. Built on a strong sustainability ethos, the brand is dedicated to offering consumers environmentally responsible alternatives to single-use plastic and conventional home essentials, making green living both accessible and practical for everyday households. EcoSoul’s product portfolio spans compostable tableware, biodegradable home essentials, and planet-friendly lifestyle products, crafted from natural, sustainably sourced materials with minimal environmental impact. The brand taps into the growing global consciousness around sustainability, targeting eco-aware consumers who seek to make responsible choices without sacrificing quality or convenience. With a clean, purpose-driven identity and a robust digital presence, EcoSoul positions itself at the forefront of India’s emerging green consumer movement. Rahul Singh leads the brand’s mission to reimagine everyday home living through a sustainable lens, cementing EcoSoul’s place as a meaningful and impactful player in India’s fast-growing eco-friendly products space. 

Happy Nature, New Delhi, Delhi | Director & CEO: Vikas Singh 

Founded in 2018 by Vikas Singh, it specialises in farm-fresh organic dairy products and consumer services. The brand offers a wholesome range of organic dairy essentials, including milk, ghee, paneer, and curd, sourced directly from farms and delivered fresh to consumers’ doorsteps. Built on a commitment to purity, transparency, and sustainability, Happy Nature bridges the gap between conscious consumers and trustworthy organic dairy, catering to the growing demand for clean, chemical-free food in urban India. With a strong direct-to-consumer model and a farm-to-table philosophy, the brand has carved a loyal customer base among health-conscious households seeking genuine organic alternatives to mass-produced dairy. Vikas Sing leads the brand’s mission to make farm-fresh organic dairy accessible and affordable for everyday Indian families. 

Sid’s Farm, Telangana | Founder & CEO: Kishore Indukuri

Founded in 2016 by Kishore Indukuri, it specialises in pure, fresh, and ethically produced dairy products for health-conscious Indian consumers. Built on a foundation of transparency, animal welfare, and sustainable farming practices, the brand operates its own farms where cows are raised humanely and naturally, ensuring that every drop of milk delivered to consumers is free from antibiotics, hormones, and artificial additives. Sid’s Farm offers a wholesome range of dairy essentials including fresh milk, ghee, paneer, curd, and butter, all produced with an unwavering commitment to quality and purity that sets it apart from mass-market dairy brands. The brand has built a deeply loyal and growing customer base across Telangana and beyond by championing complete farm-to-doorstep transparency, allowing consumers to trace the origins of their dairy products with full confidence. Kishore Indukuri leads the brand’s mission of redefining dairy standards in India through ethical farming, natural nutrition, and uncompromising quality, cementing Sid’s Farm as a trusted, pioneering, and conscientiously crafted name in India’s growing clean and ethical dairy landscape. 

Beco, Mumbai, Maharashtra | Co-founder Aditya Ruia

Founded in 2019 by Aditya Ruia, it focuses on creating biodegradable alternatives to everyday home and personal care products. The brand offers eco-friendly home and personal care solutions designed to reduce environmental impact while maintaining quality and effectiveness. Beco has established itself as a trusted sustainable lifestyle brand in India’s growing eco-conscious market, catering to consumers who prioritise environmentally responsible alternatives for their daily routines. By offering biodegradable products, Beco supports environmentally aware customers seeking practical ways to reduce plastic waste and live more sustainably. There is no publicly available information about Beco raising external funding; the company appears to be operating as a privately funded startup focused on growing its sustainable lifestyle brand through organic growth and customer demand.

Koparo Clean, New Delhi, Delhi | Founder: Simran Khara

Founded in 2020 by Simran Khara, specialising in natural, toxin-free cleaning and home hygiene products. Built on a strong sustainability ethos, the brand offers a thoughtfully curated range of plant-based cleaning solutions that are safe for families, pets, and the planet, providing a responsible alternative to chemical-laden conventional cleaning products. Koparo Clean taps into India’s growing consumer awareness around household toxins and environmental impact, catering to health-conscious households seeking effective cleaning products that do not compromise on safety or sustainability. With a clean, purpose-driven brand identity and a robust digital-first presence, the company has steadily built a loyal community of conscious consumers committed to greener, healthier homes. Simran Khara leads the brand’s mission to make natural, toxin-free cleaning mainstream in Indian households, cementing Koparo Clean as a trusted and impactful name in India’s rapidly growing eco-friendly home care market. 

Bimba, New Delhi, Delhi | Founder: Riya Soni

Founded in 2020 by Riya Soni, specialising in art and accessories. Operating under the identity “TheBimba,” the brand offers a thoughtfully curated collection of original artworks, paintings, and artistic accessories, creating a vibrant digital marketplace that connects art lovers with unique, affordable, and expressive pieces for their homes and personal style. Bimba democratises art ownership in India by making original and print artwork accessible to everyday consumers seeking to surround themselves with creativity and beauty, without the exclusivity and high price points traditionally associated with art collecting. With a strong digital-first presence and a growing community of art enthusiasts, the brand has carved a distinctive niche at the intersection of art, lifestyle, and accessible luxury in India’s evolving creative economy. Riya Soni leads the brand’s vision to make art an everyday essential in every Indian home, cementing Bimba as a fresh, culturally vibrant, and artistically inspiring name in India’s growing online art and lifestyle market. 

Boingg, Gurugram, Haryana | Co-founder: Dhruvan Barar

Founded in 2017 by Dhruvan Barar, specialising in custom kids’ furniture and playful home decor solutions designed exclusively for children’s spaces. The brand has carved a distinctive niche in India’s home decor market by offering thoughtfully designed, safe, and made-in-India furniture that transforms children’s rooms into imaginative, joyful, and functional environments. Boingg’s product range combines vibrant aesthetics with child-safe materials and smart design principles, catering to discerning parents seeking premium-quality, customizable furniture that grows with their child’s evolving needs and personality. With a strong commitment to local manufacturing and a deep understanding of child development and safety standards, the brand delivers a uniquely Indian solution to the global demand for quality children’s furniture. Dhruvan Barar leads the brand’s vision of creating magical, safe, and inspiring spaces for every Indian child, cementing Boingg as a trusted, creative, and purposeful name in India’s growing children’s furniture and home decor landscape. 

IKIRU, Indore, Madhya Pradesh | Founder: Alisha Chouhan

Founded in 2021 by Alisha Chouhan, specialising in contemporary home decor products designed to bring elegance, warmth, and personality to modern Indian living spaces. The brand offers a thoughtfully curated range of home decor essentials that blend aesthetic sophistication with functional design, catering to design-conscious Indian consumers who seek to create beautiful, meaningful interiors without premium price tags. IKIRU draws inspiration from minimalist and contemporary design philosophies, delivering products that strike a harmonious balance between simplicity, style, and everyday practicality. With a strong digital-first presence and a growing catalogue of distinctive home decor pieces, the brand has steadily built a loyal community of interior enthusiasts across India who trust IKIRU to help them transform their living spaces into personalised sanctuaries. Alisha Chouhan leads the brand’s vision of making thoughtful, design-forward home decor accessible to every Indian household, cementing IKIRU as a fresh, aspirational, and aesthetically driven name in India’s rapidly growing home decor and lifestyle market.

Kyari, Indore, Madhya Pradesh | Co-founder: Saksham Jain

Founded in 2022 by Saksham Jain, specialising in unique and responsibly sourced plants, gardening essentials, and nature-inspired lifestyle products. The brand has carved out a distinctive niche in India’s growing urban gardening and plant care market by offering a thoughtfully curated selection of indoor and outdoor plants, along with premium gardening accessories, all sourced and delivered with a strong commitment to sustainability and responsible practices. Kyari caters to the rapidly growing community of urban Indian consumers who have embraced plants and gardening as a meaningful part of their lifestyle, seeking reliable, high-quality, and responsibly sourced options that bring nature closer to their homes and workspaces. With a strong digital-first presence and a deeply purposeful brand ethos, the brand has steadily built a loyal following of plant enthusiasts and conscious consumers across India who trust Kyari for quality, variety, and sustainability. Saksham Jain leads the brand’s vision to make responsible, nature-inspired living accessible and joyful for every Indian household, cementing Kyari as a fresh, green, and purpose-driven name in India’s fast-growing urban gardening and sustainable lifestyle landscape. 

Nestasia, Gurugram, Haryana | Co-founder: Aditi Murarka 

Founded in 2020 by Aditi Murarka, specialising in modern home decor and lifestyle products. Celebrated as India’s most loved lifestyle store, the brand offers a beautifully curated range of home decor essentials spanning tableware, storage, gifting, and everyday lifestyle accessories, all designed to bring elegance, functionality, and personality to modern Indian homes. Nestasia bridges the gap between affordable pricing and sophisticated aesthetics, catering to design-conscious consumers who seek to create beautiful living spaces without premium price tags. With a keen eye for contemporary design trends and a strong digital-first presence, the brand has rapidly built a loyal and growing community of home decor enthusiasts across India. Aditi Murarka leads the brand’s vision of transforming everyday Indian homes into stylish, thoughtfully designed sanctuaries, cementing Nestasia as a beloved and trusted name in India’s fast-growing home decor and lifestyle market.

Seevo, Mumbai, Maharashtra | Founder: Huzefa Electricwala

Founded in 2020 by Huzefa Electricwala, it specialises in contemporary home décor products designed to elevate modern Indian living spaces. The brand offers a thoughtfully curated range of home décor essentials that blend aesthetic appeal with functional design, catering to the growing community of design-conscious Indian consumers seeking stylish, high-quality home accessories at accessible price points. Seevo distinguishes itself in India’s competitive home décor market by delivering products that reflect a keen understanding of contemporary design sensibilities while remaining rooted in the tastes and preferences of modern Indian households. With a strong digital-first presence and a growing catalogue of home décor solutions, the brand has steadily built a loyal customer base among urban Indian consumers looking to refresh and personalise their living spaces. Huzefa Electricwala leads the brand’s vision to make beautiful, well-designed home décor accessible to every Indian home, cementing Seevo as a promising, design-forward name in India’s rapidly growing home décor and lifestyle market. 

Vaaree, Bengaluru, Karnataka | Co-founder: Garima Luthra

Founded in 2022 by Garima Luthra, specialising in premium home decor items and lifestyle essentials. The brand offers a carefully curated collection of home decor products spanning bedding, bath, kitchen, and living essentials, designed to help modern Indian consumers create beautiful, functional, and affordable living spaces. Vaaree distinguishes itself in India’s competitive home decor market by combining contemporary aesthetics with accessible pricing, making stylish home living achievable for a wide spectrum of Indian households. With a strong digital-first presence and a keen eye for design trends, the brand has quickly built a growing community of home decor enthusiasts who seek quality and style without the premium price tag. Garima Luthra leads the brand’s vision of making beautiful, well-designed homes a reality for every Indian family, cementing Vaaree as a fresh, promising, and design-forward name in India’s fast-growing home decor and lifestyle market. 

Flo Sleep Solutions, Mumbai, Maharashtra | Founder & CEO: Gaurav Zatakia

Founded in 2018 by Gaurav Zatakia, specialising in premium quality mattresses and sleep solutions for the modern Indian consumer. Operating under the brand identity “Flo Mattress,” the company is built on the belief that quality sleep is the foundation of a healthy and productive life and offers thoughtfully engineered mattresses that combine comfort, support, and durability. Flo Mattress has positioned itself as one of India’s leading online mattress brands, offering a wide range of sleep products tailored to varying comfort preferences and body types, from memory foam to orthopaedic solutions. The brand leverages a seamless direct-to-consumer e-commerce model, making it simple, transparent, and hassle-free for customers across India to purchase quality mattresses. With a growing reputation for superior craftsmanship and customer satisfaction, Flo Sleep Solutions continues to challenge legacy mattress brands by offering premium sleep technology at competitive price points. Gaurav Zatakia steers the brand’s vision to transform the sleep experience for millions of Indians, firmly establishing Flo Mattress as a trusted, innovative name in India’s rapidly expanding sleep-solutions market.

The Sleep Company, Mumbai, Maharashtra | Co-founder: Harshil Salot 

Founded in 2019 by Harshil Salot, it specialises in proprietary SmartGRID mattresses and premium sleep solutions. The brand has revolutionised India’s mattress industry with its patented SmartGRID technology. This first-of-its-kind innovation adapts dynamically to the sleeper’s body weight and posture, delivering unparalleled comfort, support, and temperature regulation. Positioned as one of India’s top mattress brands, The Sleep Company has quickly disrupted the conventional mattress market by combining cutting-edge sleep technology with a seamless direct-to-consumer e-commerce experience. The brand caters to discerning consumers who prioritise quality sleep as an essential pillar of health and productivity, offering a range of SmartGRID-powered mattresses, pillows, and sleep accessories designed to transform the sleep experience from ordinary to extraordinary. With a rapidly growing customer base and a strong reputation for innovation and quality, The Sleep Company continues to set new benchmarks in India’s evolving sleep solutions market. Harshil Salot leads the brand’s mission of giving every Indian the gift of perfect sleep, cementing The Sleep Company as a bold, innovative, and category-defining name in India’s premium mattress and sleep wellness landscape.

Arista Vault, Delhi | Founder & CEO: Purvi Roy

Founded in 2018 by Purvi Roy, specialising in appliances, electrical products, and consumer electronics manufacturing. The brand has positioned itself as a reliable, innovative homegrown player in India’s competitive electronics and appliances market, offering a diverse range of high-quality electrical products and smart home solutions designed to deliver superior performance, energy efficiency, and modern functionality for everyday Indian households. Arista Vault caters to the tech-savvy and value-conscious Indian consumer who seeks well-designed, feature-rich electrical products that combine advanced technology with accessible pricing, providing a compelling alternative to both budget and premium international brands. With a strong digital-first presence and a growing portfolio of appliances and electronics spanning multiple categories, the brand has steadily built a loyal customer base across India seeking dependable and innovative home electrical solutions. Purvi Roy leads the brand’s vision to make smart, high-quality electrical appliances and consumer electronics accessible to every Indian household, cementing Arista Vault as a forward-thinking, reliable, and proudly homegrown name in India’s fast-growing appliances and consumer electronics landscape. 

BOULT, New Delhi, Delhi | Co-founder: Varun Gupta 

Founded in 2017 by Varun Gupta, specialising in audio products and smartwatches. Operating under the identity “GoBoult” and the tagline “India’s Boldest Smart Wearable Brand,” the company has carved a strong niche in India’s fast-growing consumer electronics market. Boult offers an extensive range of affordable yet feature-rich products, including earphones, headphones, neckbands, and smartwatches, catering primarily to the value-conscious, tech-savvy Indian consumer. With a robust digital-first approach and a growing presence across major e-commerce platforms, Boult competes head-on with both domestic and international audio brands. Varun Gupta continues to lead the brand’s vision of making premium smart wearable technology accessible to every Indian, cementing Boult’s reputation as one of the country’s boldest homegrown wearable brands.

Leaf Studios, Delhi | Co-founder & Director of Products: Ayush Banka

Founded in 2017 by Ayush Banka, specialising in wireless audio accessories including headphones, Bluetooth earbuds, and wireless earphones. The brand has positioned itself as a strong homegrown contender in India’s competitive personal audio market, offering feature-rich, high-quality wireless audio products at accessible price points that appeal to the everyday Indian consumer. Leaf Studios caters to the growing demand for reliable, affordable wireless audio solutions among India’s tech-savvy millennials and Gen Z consumers, delivering products that combine solid audio performance with sleek, contemporary design. With a strong digital-first presence and a commitment to making quality wireless audio technology accessible to all, the brand has steadily built a loyal customer base across India. Ayush Banka leads the brand’s vision of making premium wireless audio experiences affordable for every Indian, cementing Leaf Studios as a credible and promising homegrown name in India’s fast-growing personal audio and accessories landscape.

Longway, Delhi | Co-founder: Ritish Garg

Founded in 2017 by Ritish Garg, specialising in appliances, electrical products, and consumer electronics manufacturing. The brand has positioned itself as a reliable, affordable, homegrown player in India’s competitive electronics and appliances market, offering a diverse range of high-quality electrical products, including fans, lighting solutions, and home appliances, designed to deliver dependable performance for everyday Indian households. Longway caters to the value-conscious Indian consumer who seeks durable, energy-efficient, and well-designed electrical products without the premium price tags associated with established multinational brands. With a strong digital-first presence and a growing product portfolio spanning multiple appliance and electronics categories, the brand has steadily built a loyal customer base across India seeking trustworthy and cost-effective home electrical solutions. Ritish Garg leads the brand’s vision of making quality electrical appliances and electronics accessible to every Indian household, cementing Longway as a dependable, value-driven, and proudly homegrown name in India’s fast-growing appliances and consumer electronics landscape. 

Spinbot, Greater Noida, Uttar Pradesh | Founder: Aamir Malik

Founded in 2019 by Aamir Malik, it specialises in innovative and affordable electronic gadgets and accessories for the modern Indian consumer. The brand has positioned itself as a dynamic homegrown player in India’s competitive consumer electronics market, offering a diverse range of tech products designed to deliver quality performance and smart functionality at accessible price points. Spinbot caters to the growing community of tech-savvy Indian consumers who seek reliable, feature-rich electronic accessories without the premium pricing associated with established international brands. With a strong digital-first presence and a commitment to innovation and affordability, the brand has steadily built a loyal customer base across India seeking dependable and value-driven consumer electronics solutions. Aamir Malik leads the brand’s vision to make quality consumer electronics accessible to every Indian, cementing Spinbot as a promising, competitive homegrown name in India’s fast-growing consumer electronics and gadgets landscape. 

ClearDekho, Ghaziabad, Uttar Pradesh  | Founder & CEO: Shiv Singh

Founded in 2017 by Shiv Singh, specialising in affordable eyewear solutions for budget-conscious consumers. The brand is built on a clear mission — making quality eyewear accessible and economical for the everyday Indian, bridging the gap between affordability and functionality in the optical retail space. ClearDekho offers a wide range of eyewear products, including spectacles, sunglasses, and lenses, targeting tier-2 and tier-3 markets where quality eyewear options have historically been limited and expensive. With a strong digital-first strategy, the brand leverages e-commerce to reach underserved consumers across India who seek reliable vision correction without the premium price tag. Shiv Singh leads the brand’s mission to democratise eyewear in India, positioning ClearDekho as a go-to destination for millions of Indians seeking clear vision at a clear price. 

Drinkprime, Bangalore, Karnataka | Co-founder & CEO: Vijender Reddy

Founded in 2016 by Vijender Reddy, it specialises in smart, subscription-based drinking water purification solutions for urban Indian households. The brand has disrupted India’s traditional water purifier market by offering an innovative IoT-enabled water purifier on a flexible subscription model, eliminating the need for large upfront investments and providing consumers with clean, safe drinking water at an affordable monthly cost. DrinkPrime’s technology-driven approach ensures real-time water quality monitoring and timely maintenance, delivering a hassle-free and reliable pure water experience that adapts to the unique water quality conditions of each household. With a strong focus on accessibility, convenience, and health, the brand caters to the growing community of urban Indian consumers who prioritise safe drinking water without the financial and logistical burden of owning and maintaining a traditional water purifier. Vijender Reddy leads the brand’s mission of making clean, safe drinking water accessible to every Indian household, cementing DrinkPrime as an innovative, technology-forward, and socially impactful name in India’s fast-growing water purification and consumer services landscape. 

Fiona, Mumbai, Maharashtra | Co-founder & CEO: Parag Agrawal

Founded in 2017 by Parag Agrawal, specialising in lab-grown diamonds as a sustainable and ethical alternative to traditionally mined diamonds. The brand has positioned itself at the forefront of India’s emerging lab-diamond movement, offering consumers stunning, certified, and chemically identical diamonds created through advanced technology rather than environmentally destructive mining practices. Fiona caters to the growing community of conscious, modern Indian consumers who seek the brilliance and prestige of real diamonds without the ethical concerns associated with conflict mining, environmental degradation, and exploitative labour practices. With a diverse range of exquisite lab-grown diamond jewellery spanning engagement rings, earrings, pendants, and bracelets, the brand delivers luxury and elegance at significantly more accessible price points than mined diamond alternatives. Parag Agrawal leads the brand’s mission to make ethical, sustainable diamond jewellery the new standard for the modern Indian consumer, cementing Fiona as a pioneering, responsible, and aspirational name in India’s fast-evolving fine jewellery and sustainable luxury landscape. 

Melorra , Bangalore, Karnataka | Founder & CEO: Saroja Yeramilli

Founded in 2015 by Saroja Yeramilli, specialising in lightweight, contemporary fine jewellery designed for the everyday modern Indian woman. The brand has revolutionised India’s traditional jewellery market by challenging the convention of heavy, occasion-only gold jewellery, offering instead a stunning range of delicate, fashion-forward gold and diamond pieces that are designed to be worn daily, complementing contemporary Western and fusion outfits with effortless elegance. Melorra caters to the growing community of style-conscious Indian women who seek fine jewellery that keeps pace with global fashion, launching new collections every week inspired by the latest runway and street style from around the world. With a strong digital-first presence and a deeply customer-centric approach, the brand has built a loyal and passionate following of modern Indian women who trust Melorra to deliver beautiful, wearable, and fashion-relevant fine jewellery at accessible price points. Saroja Yeramilli leads the brand’s vision to make everyday fine jewellery a staple of the modern Indian woman’s wardrobe, cementing Melorra as a pioneering, fashion-forward, and empowering name in India’s fast-evolving contemporary jewellery and luxury goods landscape. 

Swashaa, Surat, Gujarat | Co-founder & Head of Social and Brand Voice: Shreyaba Mahida

Founded in 2021 by Shreyaba Mahida, specialising in premium luxury goods and jewellery designed for the modern Indian woman. Rooted in Surat’s rich legacy as one of India’s most celebrated diamond and jewellery-crafting capitals, the brand offers a beautifully curated range of fine jewellery and accessories that blend contemporary design sensibilities with exceptional craftsmanship. Swashaa caters to the discerning Indian consumer who seeks elegant, high-quality jewellery that strikes the perfect balance between timeless sophistication and modern aesthetics, making luxury adornment accessible without compromising on quality or artistry. With a strong digital-first presence and a deep appreciation for the art of jewellery-making, the brand has steadily built a loyal community of jewellery enthusiasts across India who trust Swashaa for pieces that are both beautiful and meaningful. Shreyaba Mahida leads the brand’s vision to redefine accessible luxury jewellery for the modern Indian woman, cementing Swashaa as a refined, aspirational, and artisanally inspired name in India’s fast-growing premium jewellery and luxury goods landscape. 

Ariro Toys, Chennai, Tamil Nadu | Co-founder: Nisha Ramasamy

Founded in 2018 by Nisha Ramasamy, the company specialises in natural, handcrafted wooden toys designed to support the holistic development of young children. The brand has built a meaningful identity in India’s growing conscious-parenting market by offering thoughtfully designed, screen-free toys crafted from natural wood and safe, non-toxic materials that encourage imaginative play, sensory exploration, and cognitive development for babies and toddlers. Ariro Toys draws inspiration from Montessori and Waldorf play philosophies, delivering toys that are not only beautiful and durable but also developmentally purposeful, catering to the growing community of mindful Indian parents who prioritise quality, safety, and intentional play over plastic, battery-operated alternatives. With a strong digital-first presence and a deeply passionate community of conscious parents across India, the brand has steadily established itself as a trusted name in the natural and educational toy space. Nisha Ramasamy leads the brand’s mission of nurturing childhood through the timeless simplicity of natural play, cementing Ariro Toys as a beloved, purposeful, and artisanally crafted name in India’s fast-growing natural and developmental toys landscape. 

Minicult, Bangalore, Karnataka | Co-founder: Nischal Sharma

Founded in 2018 by Nischal Sharma, specialising in clothing and fashion products for children. The brand has built a distinctive identity in India’s competitive kids’ fashion market by offering thoughtfully designed, high-quality apparel that combines comfort, durability, and contemporary style for the youngest family members. Minicult caters to modern Indian parents who seek premium, well-crafted clothing for their children that goes beyond generic mass-market options, delivering a curated fashion experience that reflects both the child’s personality and the parent’s taste. With a strong digital-first presence and a growing catalogue of children’s apparel, the brand has steadily built a loyal community of parents across India who trust Minicult for quality, stylish, and comfortable kids’ fashion. Nischal Sharma leads the brand’s vision of making premium children’s fashion accessible and joyful for every Indian family, cementing Minicult as a trusted and beloved name in India’s fast-growing kids’ apparel and fashion landscape. 

MomsHome, Jaipur, Rajasthan | Co-founder: Bhupendra Agarwal

Founded in 2015 by Kumar Vaibhav, it specialises in premium baby essentials and maternity care products designed to support the comfort, safety, and well-being of mothers and newborns. The brand offers a comprehensive range of baby care products, including organic cotton essentials, feeding accessories, nursery products, and maternity wear, crafted with the highest standards of safety and gentleness for the most delicate stage of a child’s life. MomsHome caters to the growing community of discerning Indian parents who prioritise natural, chemical-free, and thoughtfully designed baby products they can trust completely for their little ones. With a strong commitment to quality, safety certifications, and a deep understanding of new mothers’ needs, the brand has built a loyal, growing customer base of parents across India seeking reliable, premium baby-care essentials. Kumar Vaibhav leads the brand’s mission of making safe, high-quality baby and maternity care accessible to every Indian family, cementing MomsHome as a warm, trusted, and nurturing name in India’s fast-growing mother and baby care landscape. 

SuperBottoms, Mumbai, Maharashtra | Founder & CEO: Pallavi Utagi

Founded in 2015 by Pallavi Utagi, specialising in premium reusable cloth diapers and sustainable baby care essentials. The brand has pioneered the reusable diaper movement in India by offering a thoughtfully designed range of high-quality, leak-proof, and eco-friendly cloth diapers that provide a healthier, more sustainable, and cost-effective alternative to conventional disposable diapers. SuperBottoms caters to the growing community of environmentally conscious Indian parents who seek baby care solutions that are gentle on their child’s delicate skin, kind to the planet, and easy on the wallet, delivering products that combine superior functionality with adorable designs. With a strong commitment to sustainability, rigorous quality standards, and a deeply empathetic understanding of the challenges new parents face, the brand has built a passionate, loyal community of parents across India who champion cloth diapering as a smarter, greener choice for their babies. Pallavi Utagi leads the brand’s mission to make sustainable baby care mainstream and accessible to every Indian family, cementing SuperBottoms as a trusted, innovative, and planet-friendly name in India’s fast-growing sustainable baby care and parenting landscape.

Dogsee Chew, Bangalore, Karnataka | Co-founder & CMO: Sneh Sharma

Founded in 2015 by Sneh Sharma, specialising in healthy, vegetarian chew treats for dogs. The brand has carved out a unique and purposeful niche in India’s growing pet care market by offering natural, chemical-free, plant-based chew treats that prioritise dogs’ health and well-being without compromising on taste or satisfaction. Dogsee Chew’s products are crafted from Himalayan cheese and other natural ingredients, delivering long-lasting, nutritious chews that support dental health and keep dogs happily engaged. The brand caters to the growing community of health-conscious pet parents in India and around the world who seek clean, trustworthy, and ethically made treats for their beloved companions. With a strong digital presence and a rapidly expanding international footprint, Dogsee Chew has positioned itself as a globally competitive homegrown pet care brand. Sneh Sharma leads the brand’s mission of redefining pet nutrition through honest, natural, and vegetarian ingredients, cementing Dogsee Chew as a trusted, innovative, and compassionate name in India’s fast-growing premium pet care and treats landscape.

Petkonnect, Mumbai, Maharashtra | Founder & CEO: Devanshi Shah

Founded in 2018 by Devanshi Shah, it specialises in comprehensive pet services and products for the modern Indian pet parent. The brand has positioned itself as a one-stop digital destination for pet care, offering a thoughtfully curated range of pet products, grooming services, veterinary consultations, and community-driven resources designed to support the holistic well-being of pets and the peace of mind of their owners. Petkonnect taps into India’s rapidly growing pet care market by addressing the fragmented and often unreliable landscape of pet services, delivering a seamless, trustworthy, and convenient platform that connects pet parents with everything their beloved companions need. With a strong community-first approach and a deep passion for animal welfare, the brand has built a loyal following of dedicated pet parents across India who trust Petkonnect as their most reliable partner on their journey toward responsible pet ownership. Devanshi Shah leads the brand’s mission of elevating the standard of pet care in India, cementing Petkonnect as a caring, comprehensive, and community-driven name in the country’s fast-growing pet services and care landscape. 

Conclusion

The brands featured in this edition share more than just a D2C business model — they share a relentless ambition to solve real problems, challenge outdated norms, and build something genuinely meaningful for the Indian consumer. Whether they are making sustainable living more accessible, reimagining personal care, or bringing cutting-edge technology to everyday life, each of these founders is driving change from the ground up. As India’s D2C ecosystem continues to mature, these thirty brands stand as powerful proof that the country’s next iconic consumer labels will not emerge from legacy boardrooms — they will rise from garages, laptops, and bold ideas backed by conviction. The future of Indian retail belongs to the brave, and these brands are already living it.

–Authored and edited by IST’s Editorial Team

Disclaimer

“The D2C 100: India’s Emerging Brands to Watch 2026” by Indian Startup Times (IST) is based on independent research and editorial assessment. The selection considers brand innovation, traction, engagement, product differentiation, potential, founders’ vision, category leadership, and overall contribution to India’s growing D2C sector.

This list is not a ranking and should not be used to make claims about valuation, performance, or future success. Its purpose is to recognise and promote emerging D2C brands that demonstrate innovation and make meaningful contributions to the sector.

Information was gathered from publicly available sources, company materials, press releases, and IST’s own research. While we strive for accuracy, Indian Startup Times is not liable for errors, discrepancies, or changes after publication.

No brands or founders featured on the list are endorsed or certified by IST.