Pinq Polka, a contemporary innerwear and shapewear brand, has raised Rs 4 crore in a pre-Series A funding round led by Inflection Point Ventures (IPV).
The capital infusion is earmarked for aggressive marketing of the brand’s specialized shapewear category, talent acquisition, and meeting essential working capital needs.
Rapid Growth and Market Positioning
Founded in 2017 by Manveen Ssharma, Pinq Polka has positioned itself as a research-driven, comfort-first alternative in the intimate wear space. The brand recently gained significant national traction following an appearance on Shark Tank India Season 4, which served as a major catalyst for its brand visibility.
The company’s financial trajectory reflects this momentum:
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Revenue Growth: Scaled from Rs 1.22 crore to Rs 20 crore over the last three years.
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Expansion: Achieved nearly 19X growth driven by a robust international supply chain and product innovation.
Addressing the Comfort Gap
The Faridabad-based startup aims to disrupt a domestic market often criticized for overlooking functionality. By focusing on the fit challenges of modern women, Pinq Polka is targeting a significant slice of India’s intimate wear industry.
“We address a gap where comfort and real-world functionality have often been overlooked,” the company stated, noting that their designs are tailored for women who prioritize both confidence and ease.
Industry Outlook
The funding comes at a time of massive expansion for the sector. Current market research values India’s lingerie and intimate wear market at Rs 50,000 crore, with projections suggesting it will climb to Rs 90,000 crore by 2030-31.
With this fresh capital, Pinq Polka is well-positioned to capture a larger share of this growing market as it transitions from a niche player to a mainstream lifestyle label.
By: Sandhya Bharti
