10 March 2026, India: Shark Tank-featured spice brand Zoff Foods has raised $2 million in fresh funding from JM Financial Private Equity, marking another step in the brand’s growth journey within India’s rapidly expanding packaged spices market.
With this round, the company has raised around $7 million in total funding so far, with JM Financial India continuing as its lead investor. The fresh capital is expected to support the brand’s plans to strengthen its ecommerce presence while expanding its offline distribution network across India.
Founded in 2018 by Akash and Ashish Agrawal, Zoff Foods focuses on delivering high-quality, preservative-free spices to Indian households. Over time, the company has expanded its portfolio to include a curated range of spices, dry fruits, and whole food products, positioning itself as a modern packaged foods brand in a category traditionally dominated by legacy players.
According to data from TheKredible, the company’s revenue from operations grew to ₹103 crore in FY25, up from ₹93 crore in FY24, reflecting steady demand for branded spice products. At the same time, the company reported a loss of ₹17 crore in FY25, compared to a loss of ₹20 lakh in the previous fiscal year, indicating continued investments in expansion and brand building.
Zoff Foods operates in a category that is witnessing strong structural growth. Market estimates suggest that India’s spices market could grow from approximately ₹2.2 lakh crore in 2025 to nearly ₹5.2 lakh crore by 2034, as more consumers shift toward branded and quality-assured packaged spices.
In this competitive landscape, Zoff Foods positions itself alongside established players such as Everest and MDH, while leveraging digital channels and modern branding to capture a larger share of the organised spices market.
With the latest funding and a focus on strengthening distribution, the company is looking to deepen its presence across both online and offline retail channels, as it continues building a consumer-focused packaged foods brand in India.
-By Muskan Dengra
