As AI reshapes how businesses get discovered online, B2B marketing startup Gushwork is betting big on search-led customer acquisition.
The Bengaluru-based AI-driven platform has raised $9 million in a fresh funding round led by Susquehanna Asia VC, with participation from Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital. The round comes less than three years after the company secured $2.1 million in its pre-seed round in July 2023.
Founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork is building what it calls AI agents for B2B growth. The platform helps SMBs and manufacturers acquire customers through AI-assisted SEO — ensuring their websites surface when buyers ask questions on platforms like ChatGPT, Gemini, and Google.
At a time when buyer journeys are increasingly beginning with AI-driven search experiences, Gushwork combines Generative AI with human oversight to create search-optimised content that drives qualified inquiries.
According to the company, over 300 businesses globally are already using the platform, with another 800 on the waitlist. By month three or four, customers reportedly begin seeing 10–15 qualified sales inquiries per month, driven by 100,000–200,000 content impressions. On average, three to four of these inquiries convert — translating to an estimated $30,000–$50,000 ROI on a monthly spend of $1,500–$2,000.
The startup claims that 80% of its customers experience up to a 500% spike in website impressions and a 50% increase in inbound leads within 60 days of deployment.
The newly raised capital will be used to strengthen product development, improve the accuracy of its AI agents, expand engineering capabilities, and scale go-to-market operations.
Currently operating on a subscription model priced between $800 and $2,500 per month, Gushwork plans to introduce a performance-linked variable pricing layer in the future — aligning revenue more closely with customer outcomes.
As AI increasingly influences how purchasing decisions are initiated, startups like Gushwork are positioning themselves at the intersection of search, automation, and measurable growth — particularly for businesses looking to compete in an AI-first discovery landscape.
-By Muskan Dengra
