As global trade patterns continue to evolve, global programmatic media company MiQ is stepping up its efforts to help Indian brands grow beyond domestic borders. With more Indian enterprises looking to establish a strong international presence, MiQ is working closely with them to unlock advertising opportunities across global markets, including North America, Europe, APAC, LATAM, China and the Middle East.
Indian Brands Go Global
Indian businesses across sectors such as health and pharma, tourism, retail, and technology are increasingly exploring new geographies for growth. Expanding internationally is no longer optional for many fast-scaling companies, it is becoming a strategic priority.
MiQ, which operates in over 20 countries with local teams and partnerships, is helping brands navigate different advertising ecosystems. The company is providing support through intelligence-driven insights, activation expertise and advanced measurement tools to build sustainable advertiser presence in new markets.
CTV Emerges as a Key Growth Channel
One of the biggest opportunities lies in Connected TV (CTV). In India, the CTV user base is expected to grow by more than 87% to reach 60–70 million households in 2025. Internationally, CTV is already well established, with over 60% household penetration in North America and around 55% across Europe.
Media platforms such as Roku in the United States and Teads in Europe have played a significant role in driving CTV adoption. Meanwhile, Pixability has built a strong presence in measurable YouTube advertising. MiQ is positioning itself as a key partner for Indian enterprises looking to leverage these emerging advertising channels both domestically and overseas.
Launch of MiQ Sigma in India
The company is preparing to introduce MiQ Sigma in India, its AI-powered advertising technology platform that is already live in markets such as the US, Canada, UK, Australia and Southeast Asia.
MiQ Sigma uses artificial intelligence to connect data across the advertising ecosystem, helping brands understand what audiences are watching, browsing and buying. The platform is designed to offer deeper insights and smarter decision-making for international marketing strategies.
Varun Mohan, Chief Commercial Officer, India at MiQ, said India is no longer just a fast-growing domestic market but a global powerhouse. As geopolitical alignments shift, Indian brands are diversifying where and how they appear globally. He added that MiQ’s regional presence, localisation capabilities and partnerships allow brands to scale into new markets with greater confidence and precision.
Founded in 2010, MiQ describes itself as more than a traditional programmatic media partner. With its AI-driven technology and global footprint, the company aims to help brands and agencies achieve stronger, measurable outcomes across markets.
As Indian companies continue to pursue global ambitions, MiQ is betting that data-led, AI-powered advertising will play a central role in helping them compete on the world stage.
– By Shivani Solanki
