Online kids’ essentials brand Basil has secured $2 million in a pre-Series A funding round led by Prime Venture Partners. Existing investors, Appreciate Capital and IIMA Ventures, also participated in the round.
This fundraiser comes nearly two years after Basil raised Rs 3.6 crore in a seed round co-led by IIMA Ventures and Appreciate Capital in February 2024.
The company plans to use the fresh capital to enter new product categories such as school bags and water bottles, strengthen its supply chain operations, and expand its leadership and product teams. Basil has set an ambitious target of achieving Rs 100 crore in annual recurring revenue (ARR) by FY27.
Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates as a multi-category online platform focused on children’s everyday essentials. The brand initially launched with bento lunch boxes and insulated food jars. Over time, it has expanded its portfolio and now serves more than 1.5 lakh families across 20,000+ pincodes in India.
Currently, the startup reports an ARR of Rs 36 crore, marking a 5x growth within two years of launch. Basil runs on an asset-light business model, working with manufacturing partners across India, China, and Southeast Asia.
The company also operates an in-house Consumer Lab that gathers direct feedback from parents to guide product innovation and design. It holds multiple industrial design patents as part of its growing portfolio.
With strong revenue growth and fresh funding in place, Basil is aiming to scale its presence in India’s growing kids essentials market.
-By Shivani Solanki
