Indian professional haircare brand &Done has successfully closed a pre-seed funding round, raising ₹6.5 crore (approximately $780,000). The investment, spearheaded by All In Capital, also saw participation from M.G. Investments and a consortium of angel investors.

Strategic Use of Capital for Growth

The newly acquired funds are earmarked for strategic expansion. &Done plans to significantly expand its team, accelerate product development, and strengthen its market presence across India. This includes bolstering both its salon distribution network and its direct-to-consumer (D2C) channels.

Targeting the Unique Needs of Indian Hair

Founded in 2025 by Saumya Yadav and Atit Jain, &Done is pioneering science-backed, professional-grade haircare specifically formulated for the Indian hair type and climate. The brand’s focus on high-performance formulations is particularly aimed at addressing the needs of heat-styled and chemically treated Indian hair, starting with its advanced shampoo and conditioner lines.

Hybrid Model Driving Rapid Adoption

&Done operates on a hybrid distribution model, combining salon partnerships with a direct-to-consumer approach. The brand has already established a strong foothold, currently collaborating with 1,500 stylists across over 300 premium salons in tier-I cities. This dual strategy allows &Done to build credibility within the professional sphere while also directly engaging with end consumers.

Tapping into a Booming Market

The timing of this investment capitalizes on the massive growth trajectory of the Indian haircare market. Valued at $3.8 billion in 2024, the market is projected to swell to $6 billion by 2030. This rapid expansion offers a substantial opportunity for domestic, high-performance brands like &Done to capture market share by offering specialized, quality products. The successful funding positions &Done as a key player in the future of professional haircare in India.

By: Sandhya Bharti