Krieya Beauty & Wellness, an emerging beauty and personal care company focused on research-led product development for Indian consumers, has successfully closed its first funding round, raising approximately Rs. 7 crore
The seed round was led by Sauce, with Riverwalk Holdings serving as the co-lead investor. Notably, Aneesh Sheth, the founder of the popular skincare brand Dr. Sheth’s, also participated in the funding.
Investment Fueling Launch and Research
Krieya plans to strategically deploy the raised capital to finalize preparations for the launch of its inaugural brand in Q3 FY26. A significant portion of the funds will also be allocated to scale up research efforts and enhance its product development capabilities.
Founded by Siddharth Sharma, Krieya distinguishes itself through a commitment to building premium haircare, skincare, and wellness brands based on proprietary formulations. These products are specifically designed for Indian biology and usage behavior, moving beyond a simple adaptation of global trends.
A Research-First Approach for the Indian Consumer
The company’s approach is rooted in extensive research. Krieya has already conducted studies involving over 500 consumers and executed a six-month product trial phase for its forthcoming haircare line. The founder, Siddharth Sharma, brings valuable industry experience, having previously worked at Honasa Consumer and played a role in scaling Dr. Sheth’s post-acquisition.
Krieya’s foundational strategy involves creating a “BioPrint” of Indian consumers to inform and optimize product formulation.
“Our focus is on delivering science-led solutions that are intrinsically tailored for the Indian consumer,” a company spokesperson indicated. “We are currently building products based on a rigorous research model, with 10 products already in the pre-launch testing phase.”
Krieya’s first brand, which will concentrate on the haircare category, is slated for release in the third quarter of the 2025-26 fiscal year. The company’s long-term vision is to establish a portfolio of premium, science-led brands spanning the beauty, personal care, and wellness sectors.
