In the world of kidswear, comfort, quality, and style often come at a premium. Orange Sugar, a fast-growing kidswear brand, is now set to take that promise to a wider audience. The brand has raised Rs 4 crore in a pre-seed funding round led by Consumer Collective by Atrium and Ramakant Sharma, with participation from angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.
The fresh capital will be used to launch new product lines, expand categories within the premium kidswear segment, and strengthen distribution across digital marketplaces, quick commerce, and offline retail, the company said.
Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar aims to serve children up to 10 years with high-quality, 100% cotton basics that blend safety, durability, and contemporary design. The brand has already made its mark on leading e-commerce platforms including Myntra, Firstcry, and Nykaa Fashion, alongside its own D2C platform.
“At Orange Sugar, we’re building India’s go-to brand for the other 80% of premium everyday essentials that kids truly live in. This fundraise is a strong validation of our vision, and with the support of experienced investors, we’re ready to scale, innovate, and lead this category with uncompromised quality and trust,” said Tarun Agrawal, co-founder of Orange Sugar.
With this funding, Orange Sugar is poised to strengthen its footprint in India’s booming premium kidswear market, combining style, comfort, and trust in every garment.
-By Muskan Dengra
