AI-powered B2B commerce startup Mulltiply has raised $300,000 in a fresh funding round from a mix of existing and new angel investors. The investment highlights growing confidence in the company’s mission to modernize India’s fragmented $600 billion FMCG retail sector, where nearly 85% of the market remains unorganized.
The newly raised capital will be channeled into three focus areas:
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Sales & Operations Expansion – building stronger on-ground teams to drive retailer adoption and expand market presence.
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Technology Infrastructure – enhancing AI-powered ordering, digital payments, and ERP-integrated solutions for distributors.
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Brand Partnerships – strengthening collaborations with FMCG leaders to expand product availability and boost long-term profitability.
Founder & CEO Harsh Gupta emphasized that Mulltiply’s model is designed to complement rather than disrupt existing retail and distribution channels. “By digitizing ordering, payments, and inventory management, we enable retailers and distributors to scale profitably while providing brands with unmatched reach and insights,” he said.
The company has already shown strong early traction, with operations live in Jaipur and more than 4,500 retailers onboarded. A growing network of FMCG brands and distributors are actively leveraging its platform to streamline last-mile distribution.
Incorporated in Delaware and headquartered in San Jose, Mulltiply operates in India with an AI-driven platform that connects retailers, distributors, and brands on a single ecosystem. Its Direct-to-Retailer (D2R) approach is enabling transparency, smarter ordering, and sustainable growth across the value chain.
The latest funding is expected to provide momentum as Mulltiply prepares for an upcoming institutional round, while expanding deeper into Tier-2 cities and strengthening its position in India’s evolving D2R ecosystem.
By: Arushi Agarwal
