Climaty AI, a marketing technology startup focused on sustainability, has raised $2 million in a funding round led by Turbostart, with participation from several angel investors. The Bengaluru-headquartered company will use the fresh capital to advance its Agentic AI ecosystem and expand internationally, offering brands and agencies tools to build carbon-conscious marketing strategies.
Founded in 2025 by Neel Pandya, Climaty AI is positioning itself at the intersection of climate tech and marketing technology (CliMarTech). The platform enables advertisers to measure the carbon footprint of media, optimize campaigns through Programmatic+ intelligence, and offset emissions responsibly.
With global ad spend surpassing $1 trillion annually, inefficiencies such as poor targeting, weak creative, and duplication are estimated to waste nearly 37% of budgets. Climaty AI aims to tackle this problem with its Agentic AI-powered media agents — Campaign Builder, Creator, Optimizer, and Analytics — a self-learning system that automates campaign design, adapts to evolving goals in real time, and drives measurable outcomes with human oversight.
The company has already demonstrated impact through early pilots, including a collaboration with Opella, which improved marketing efficiency while reducing environmental footprint. Its solutions have also shown traction across sectors such as edtech, consumer healthcare, automotive, and CPG.
Looking ahead, Climaty AI plans to scale its proprietary AI stack and establish a presence in APAC, EMEA, the UK, and North America, where there is growing demand for sustainable and high-performance marketing solutions.
By: Arushi Agarwal
