Gaming commerce platform PlaySuper has raised $1 million in seed funding, led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra (Managing Director, Meta APAC Emerging Markets).
The funds will fuel product innovation, expansion of brand partnerships, and geographic scaling across India and Southeast Asia.
Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper runs on a rewards-as-a-service model. Its plug-and-play SDK allows game studios to embed branded rewards directly into gameplay, creating a seamless engagement layer where players earn real-world benefits, brands access high-quality conversions, and studios see stronger retention and monetization.
“Gaming in India and Southeast Asia is undergoing a transformation. Static ads and basic cash incentives are no longer enough. With PlaySuper, rewards become aspirational, contextual, and a natural extension of play,” said Abhir Das, co-founder & CBO.
Unlike traditional in-game ads that disrupt user flow—or cash-based models constrained by compliance—PlaySuper enables non-monetary branded incentives such as vouchers, gift cards, and consumer products to be part of the gaming ecosystem.
The company has already crossed $350,000 in monthly GMV, with early partners reporting measurable uplifts in engagement, retention, and revenue generation.
By: Arushi Agarwal
