House of Zelena, a mom-wear brand focused on maternity and postpartum apparel, has raised Rs 7 crore ($800K) in a seed funding round co-led by Sprout Venture Partners and M Venture Partners, with participation from GSF and other angel investors. This follows the company’s earlier angel round, bringing its total funding raised to $1.2 million.
The funds will be used to strengthen supply chain capabilities, drive product innovation, and expand the brand’s mom-first ecosystem through community-building and technology integrations, the company said.
Founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena focuses on designing maternity and postpartum wear from the mother’s perspective, emphasizing comfort, fit, and emotional well-being. Unlike baby-first brands, the company tailors clothing to women’s evolving bodies and needs. Its portfolio includes postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear.
Over the past two years, House of Zelena has built a mom community of over 2.5 lakh mothers across India and achieved more than 45 million monthly organic impressions on its digital platforms.
“House of Zelena was born from that gap: to create clothing that adapts to women’s real needs, and an ecosystem that makes them feel supported, inside and out,” said Hina Priyadarshini, co-founder of House of Zelena.
The brand is also set to expand offline engagement through community events and its upcoming SafeToFeed café campaign. In September 2025, it will unveil a refreshed brand identity aimed at deepening its connection with India’s growing mom community.
By: Arushi Agarwal
