FirstClub Technology Pvt. Ltd., India’s only quality-first quick commerce platform, has raised $23 million in Series A funding led by Accel and RTP Global, with participation from Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures. The round values the company at ₹1,050 crore ($120 million) and follows its $8M seed round in early 2025.
Founded by Ayyappan R (ex-Flipkart, Cleartrip, Myntra), FirstClub differentiates itself from conventional quick commerce by prioritizing product quality, ingredient transparency, and consumer trust over speed and scale. Since launch in June 2025, the Bengaluru-based startup has:
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Expanded to 4 clubhouses (dark stores) across the city
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Onboarded 4,000+ curated SKUs across packaged foods, dairy, bakery, fresh produce, and nutrition
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Built a 185-member team and proprietary supply chain & tech stack
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Achieved 2x average order values vs category peers, with 60% exclusive products and strong repeat rates
Unlike other players, FirstClub has banned 200+ harmful additives, independently tests staples like milk, ghee, and oils, and curates only brands that meet global quality standards. Inspired by the Costco model, it offers fewer but carefully vetted products at consistent, fair pricing—helping families avoid choice fatigue and shop with confidence.
“Quick commerce today is built for speed, not standards. At FirstClub, every product is tested, tasted, and vetted—so there are no compromises. Our early momentum proves India is ready for a new standard in retail,” said Ayyappan R, Founder & CEO, FirstClub.
The fresh funds will fuel expansion to 35 new clubhouses in the next six months, launch cafés, daily subscriptions, and expand into kids’ food, pet food, nutraceuticals, home care, gifting, and furnishings. Hiring will accelerate across tech, ops, and marketing, with a focus on young campus talent.
Investor Commentary
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Barath Shankar Subramanian, Accel: “India’s next wave of commerce will be defined by quality and trust, not speed alone. FirstClub has demonstrated rare early product-market fit with strong consumer love.”
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Nishit Garg, RTP Global: “In a world of confusing labels and too many choices, FirstClub is closing the trust gap with operational excellence and consumer loyalty within months of launch.”
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Chunsoo Kim, Paramark Ventures: “Consumer expectations are rising fast, demanding quality, not just delivery. FirstClub is at the forefront of this shift, with the right infrastructure and vision.”
FirstClub aims to service all of Bengaluru before Diwali, and then expand pan-India.
By: Arushi Agarwal
