In an era when fast fashion rules the racks, Niti Singhal, founder of Twee In One, is proving that innovation and sustainability can coexist without compromise. Her brand, best known for its reversible and convertible clothing, was born from a simple but universal problem women face while traveling—too many clothes, too little space.
“I was in Italy, living out of a suitcase, and constantly running into situations where I wished my clothes could do more,” Niti recalls. That frustration sparked an idea: why not create garments that transform seamlessly from day to night, casual to formal, without requiring a complete outfit change?
But Niti’s vision didn’t immediately win over everyone. Mentors questioned her slow fashion approach at a time when the industry rewards speed and mass production. “I knew it would take longer, but I wasn’t willing to compromise on comfort or practicality,” she says, explaining her decision to develop a unique size chart tailored for real women’s bodies, rather than standard industry measurements.
Building Fashion That Works Harder
Twee In One’s philosophy is refreshingly simple: make clothes work harder so women don’t have to. Beyond apparel, the brand applies this same mindset to product design, launching reversible notebooks with plain pages on one side and ruled pages on the other. “Every product we create solves a problem,” Niti explains. “It’s never just about making something pretty—it’s about making life easier.”
The garments themselves embrace a sustainable ethos. By urging customers to own fewer, more versatile pieces, Niti challenges the throwaway culture of fast fashion. “If we can delay the moment when a customer feels the need to discard a garment, we’ve done our job,” she says. Some pieces use synthetic fabrics for durability and performance, balancing comfort with functionality.
Shark Tank and Stepping into the Spotlight
When Niti appeared on Shark Tank India, she wasn’t just pitching for investment—she was testing her conviction. “It forced me to refine my brand strategy and build confidence in my vision,” she says. While Twee In One continues to focus on womenswear and local store growth, future plans include functional bags and exploring new categories.
The Shark Tank experience also gave Niti valuable exposure. “Even if you don’t walk away with funding, you walk away with clarity. It’s an exercise every entrepreneur should consider,” she advises.
Lessons for Aspiring Women Entrepreneurs
For young women looking to break into fashion, Niti is candid: success takes time, and the early years can feel thankless. “Don’t expect profits right away, and don’t expect your friends and family to be your main customers,” she cautions. Instead, she highlights the need for patience, resilience, and collaboration. “Fashion is a team sport—you need strong partners to bring your vision to life.”
Looking Ahead
As Twee In One refines its offerings and prepares for new product launches, Niti remains deeply committed to her customers. Feedback loops play a pivotal role in shaping every collection. “If a design isn’t comfortable, people won’t wear it. And if they don’t wear it, it’s not sustainable—no matter how eco-friendly the fabric is,” she says.
With a clear vision and a refusal to take shortcuts, Niti Singhal is charting her own course in India’s competitive fashion landscape—one reversible garment at a time.
Conclusion:
In Niti Singhal’s world, clothes aren’t just items to buy and discard—they’re companions designed to adapt, evolve, and last. Her brand, Twee In One, embodies a philosophy that resonates with today’s conscious consumer: fashion should be as versatile and resilient as the women who wear it.
By-Priyanka Chatterjee
