WizCommerce, an AI-native sales and ecommerce platform for wholesale distributors, has secured $8 million in Series A funding led by Peak XV Partners (formerly Sequoia India), with participation from Blume Ventures, Z47, and Alpha Wave.
The fresh funds will be used to accelerate U.S. expansion and enhance WizCommerce’s AI-powered sales, commerce, and B2B payments platform.
Founded by Divyaanshu Makkar (ex-Bessemer Venture Partners, ex-EY-Parthenon) and Vikas Garg (ex-Zomato), WizCommerce operates on a SaaS-based subscription and transaction-driven model. Distributors pay for access to AI-powered tools spanning quoting, storefronts, ERP integrations, catalog management, and payments, while the firm also earns revenue from transaction facilitation and value-added services.
The platform currently processes $100M+ GMV annually, with 700+ sales reps and 300,000 buyers onboard across categories such as home décor, lighting, and general merchandise.
With this funding, WizCommerce plans to scale its AI stack, expand into adjacent verticals, and strengthen its go-to-market strategy. The company is also actively hiring across engineering, AI, product, and GTM roles with hubs in both India and the U.S.
By: Arushi Agarwal
