Recur Club, a debt financing marketplace for startups and SMEs, has announced a strategic partnership with ENRISSION INDIA CAPITAL, a purpose-driven early-stage investment firm. The collaboration aims to expand access to AI-driven, non-dilutive capital and long-term equity fundraising support for startups building impactful solutions in India.
Earlier this year, Recur Club launched a ₹150 crore ($18 million) fund to accelerate the growth of D2C brands in the quick commerce segment. Through its new alliance with ENRISSION INDIA CAPITAL, eligible startups can now receive non-dilutive capital under flexible structures, alongside strategic mentorship and institutional fundraising support.
Eklavya Gupta, Co-founder & CEO of Recur Club, said:
“This partnership brings together capital, conviction, and community. With ENRISSION INDIA CAPITAL’s sharp focus on social impact and our AI-led credit infrastructure, we are not only streamlining access to funding, we are shaping a smarter, faster, and more inclusive ecosystem for early-stage companies. The Japan angle adds a unique global edge, opening up opportunities for ambitious Indian startups to scale across borders with confidence.”
The collaboration also opens doors for cross-border investor networks, particularly in Japan, giving mission-led Indian startups a stronger platform to expand globally. Details on investment size and timelines will be announced soon in coordination with ENRISSION INDIA CAPITAL’s leadership.
Founded in 2021 by Abhinav Sherwal and Eklavya Gupta, Recur Club has already disbursed ₹500 crore to D2C businesses and deployed ₹300 crore in 2024 through its partnership with InCred. The platform offers loans from ₹50 lakh to ₹100 crore within 48 hours by leveraging AI-driven credit models linked to real-time financial data.
For FY25, Recur Club has committed ₹2,000 crore in debt funding through Recur Scale and ₹1,000 crore for MSMEs via Recur Swift. Backed by InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital, the firm has built a strong reputation in the Indian debt financing ecosystem.
By: Arushi Agarwal




