Chennai, July 11, 2025 — Popular consumer food brand Cookd has secured ₹16 crore (~$2 million) in its pre-Series A round, led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The fresh capital will help the brand strengthen its footprint in Tamil Nadu, venture into Kerala, and scale up its masalas, gravies, and ready-to-cook kit offerings.
Launched in 2019, Cookd is redefining how modern Indian kitchens experience everyday cooking—offering preservative-free biryani kits, masalas, pastes, and recipe kits that focus on taste, convenience, and control. Currently, its products are available across D2C, offline retail, and Q-commerce channels like Swiggy Instamart, Blinkit, and Zepto.
What sets Cookd apart is its creator-led content strategy. With a 6 million+ digital following and 150 million+ monthly video views, the brand’s chef-led content engine gathers real-time consumer feedback, builds trust, and drives virality.
Cookd now leads the biryani kit segment in quick commerce and has a strong presence in 1,600+ retail stores across Tamil Nadu. With this new funding, it’s ready to spice up more South Indian kitchens—starting with Kerala—and continue delivering on its promise of flavour-forward convenience.
Spring Marketing Capital, known for backing brands like Purplle, Jar, and Giva, is betting on Cookd’s unique blend of content, community, and commerce to take Indian food innovation to the next level.
-By Muskan Dengra
