When Sneh Thakur, Manish Raj, and Rajat Singh launched InPrime Finserv in 2021, they weren’t chasing headlines—they were chasing impact. Their mission was clear: build a tech-first NBFC that genuinely understands and serves India’s informal prime households—those striving yet underserved communities comprising small retailers, micro-entrepreneurs, farmers, and self-employed professionals.
Today, that mission gets a major boost.
InPrime Finserv has raised Rs 50 crore (approx. $6.02 million) in a Series A1 funding round, led by Pravega Ventures, with continued support from existing investors Z47, InfoEdge Ventures, and Kettleborough VC. This brings the Bengaluru-based company’s total funding to $10.57 million, including its earlier $4.55 million raise.
With this fresh infusion of capital, InPrime aims to expand its presence to 50+ locations over the next year, strengthening its footprint in Karnataka, Uttar Pradesh, Rajasthan, and Haryana.
A New Credit Lens for the Emerging Middle Class
Unlike traditional lenders who often overlook borrowers without formal credit histories, InPrime uses technology and data-driven insights to evaluate aspirations—not just paperwork. So far, they’ve empowered over 7,500 households with nearly Rs 100 crore in credit, helping small dreams turn into sustainable businesses.
“We’re here for the ‘missing middle’—people with stable incomes and ambition, who are ready to rise if given the right financial push,” said Sneh Thakur, co-founder of InPrime.
The startup is also gearing up for strategic co-lending partnerships to further diversify its capital base and scale its impact.
As financial inclusion evolves beyond buzzwords, InPrime Finserv is proving that access to capital, when designed with empathy and intelligence, can truly change lives.
-By Muskan Dengra
