In a world where fashion and technology are increasingly intertwined, Bengaluru-based jewellery startup GIVA has emerged as a homegrown brand rewriting the rules of fine jewellery retail.
The startup has just raised a whopping ₹530 crore (~$61.5 million) in a Series C round led by Creaegis, with continued backing from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund. This latest round takes GIVA’s total funding to over $146 million.
What began in 2019 as a silver jewellery brand founded by Ishendra Agarwal and Nikita Prasad, has now blossomed into a multi-category omnichannel platform offering everything from 925 sterling silver to 14K/18K gold and lab-grown diamonds.
With 240+ stores already live across India, GIVA isn’t just scaling up — it’s doubling down. The team plans to add another 145–150 stores this year, with a sharp focus on tier II cities, where aspiration meets accessibility.
“The addition of Creaegis as lead investor is a key milestone for us,” shared Ishendra Agarwal. “Their expertise in scaling digital-first, consumer-focused brands fits perfectly with our vision of tech-enabled, omnichannel growth.”
GIVA will channel this fresh capital to expand retail and digital reach, deepen its lab-grown diamond offering, explore new product categories, and bolster its tech-led supply chain.
While FY24 brought strong growth — revenue jumped 66% to ₹274 crore — the brand also saw losses widen to ₹59 crore, a reflection of ongoing investments in scale and infrastructure.
Competing in a space dominated by players like Bluestone (which has filed for a ₹1,000 Cr IPO), CaratLane, and Melorra, GIVA is betting big on personalisation, affordability, and omnichannel convenience to carve out its own glittering niche.
-By Muskan Dengra | The Indian Startup Times
