Introduction
Indian Startup Times continues its mission of spotlighting founders who are redefining the contours of innovation and entrepreneurship across India. Among these changemakers is Vikash Pacheriwal, the founder of Raisin Global, a brand that blends modern design with Indian textile heritage to create contemporary ethnic fusion wear. In this conversation, Vikash shares the journey behind Raisin Global—from his roots in Surat’s textile heartland to building a globally scalable fashion brand—and offers a powerful narrative of how cultural authenticity, operational excellence, and technological integration can shape a lasting business.
A Brand Born from Tradition and Market Insight
The genesis of Raisin Global lies in Vikash Pacheriwal’s deep involvement in the textile sector and his intuitive grasp of product-market dynamics. Coming from Surat, the fabric capital of India, Vikash grew up immersed in the world of textiles. This exposure gave him first-hand insights into fabric sourcing, production, and consumer behavior, which laid a solid foundation for building a brand rooted in authenticity and operational strength.
He identified a glaring gap in the market: while there were countless traditional ethnic wear brands, few offered a contemporary fusion of ethnic and modern styles with consistent quality and scalable production. Raisin Global was envisioned as a brand that would bridge this divide, offering women fashion-forward, retail-ready ethnic wear with a global appeal.
Building a Brand in a Nascent Category
Launching Raisin Global came with its share of challenges. The ethnic fusion segment was still evolving, and consumer education was essential. With few established players in the space, much of the brand’s early effort focused on positioning, quality, and design consistency. Through strategic online marketplace presence and a steadily growing offline retail footprint, Raisin was able to create a loyal customer base and build trust in a category still taking shape.
Scaling with Structure and Strategy
Today, Raisin Global has expanded its reach across 260+ offline retail points and is steadily moving towards launching exclusive brand outlets (EBOs). Vikash emphasizes that such scale is possible only through structured systems, robust supplier partnerships, and investments in people and technology. From centralized operations to regular audits and employee training, the brand has built a growth model rooted in operational efficiency without compromising on quality.
Technology as a Core Enabler
One of Raisin Global’s most notable strengths lies in its integration of technology into traditional manufacturing processes. The company has developed digital capabilities across vendor management, order tracking, and cataloging to ensure speed, transparency, and responsiveness. On the consumer side, its direct-to-consumer (D2C) presence through its website and major e-commerce platforms helps gather insights that feed directly into design and production decisions. This data-driven feedback loop has helped Raisin stay agile and relevant in a competitive space.
More Than a Sourcing Platform
Unlike typical B2B sourcing platforms, Raisin Global brings more to the table. The company offers retail-ready, trend-aligned fashion with an understanding of design and brand building. Having built its own brand from the ground up, Raisin understands what it takes to succeed in the fashion marketplace. This experience allows the company to offer its partners more than just sourcing—it provides insights, innovation, and execution excellence.
Leadership, Culture, and Growth
Vikash describes his leadership style as one that has evolved from hands-on execution to strategic mentorship. In the early days, he was deeply involved in every aspect of the business—from factory visits to customer feedback. Today, while he focuses more on vision and innovation, he continues to empower his team to take ownership and drive the company forward.
The culture at Raisin is one of creativity, agility, and accountability. The team is encouraged to test ideas, take bold steps, and learn quickly. As the company scales, investments in onboarding, communication, and values alignment are helping preserve this culture of innovation and responsibility.
Vision for the Future
Looking ahead, Vikash envisions Raisin Global becoming a pan-India retail powerhouse and a globally recognized brand in ethnic fusion wear. Plans are already underway to expand the brand’s digital presence, open more physical stores, and explore international markets. The long-term goal is clear: to make Raisin a benchmark for modern Indian fashion that is proudly traditional yet confidently global.
Conclusion
Raisin Global is a reflection of how cultural heritage, entrepreneurial clarity, and smart execution can converge to create a standout brand. Vikash Pacheriwal’s journey from Surat’s textile mills to the global fashion map is a story of deep industry knowledge, calculated risk-taking, and unwavering commitment to quality and innovation. As Indian Startup Times continues to uncover the stories behind India’s rising startups, Raisin Global stands out as a brand built not just with fabric—but with vision and purpose.
-Published by Indian Startup Times | Interview by Priyanka Chatterjee
