It’s been more than a week since I returned from a two-day Fintech Summit in Dubai hosted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It was an attempt to energize the people-to-people relationship by focusing on the exchange of ideas in addition to creating a resource pool of the world’s most influential fintech leaders, top-tier investors, policy architects, innovators, and startups. For two full days, nothing lacked a buzz with 8,000 attendees, around 300 speakers and hundreds of exhibitors. The sea of possibilities and opportunities was too deep and promising to explore.
The stalls I visited, the plans we made as a team, potential partners we met, lively discussions that sometimes turned into brainstorming sessions, and friendly smiles along with the delightful handouts now sitting in my study remind me of the business interactions that, with a few detours along the way, blossomed into lifelong friendships. Some take away gifts came with hugs too. The cafeteria, right opposite our booth J-9, overflowed with baked goodies that made mouths water in addition to spreading a Christmas aura. Even though I concluded that J-9 meant nothing but ‘JUST 9 steps ahead’, the smell of coffee, cinnamon, nutmeg and ginger that wafted from the cafeteria seemed to ease me into a pleasant, non-competitive mood.
Until I jumped ship to ECS Fin, numbers never fazed me. Somewhere between deciphering banking fees, I delved into the Swift MT 0-9 series, developing my own interpretation for better recall. So, J-9 assigned to our booth hit the spot. Given Jacob Aruldhas’ persona, the number 9 came to represent visionary ideas and the will to effect change. With a career that spanned some of the most respected names in global finance, he brought both depth and dimension to the world of financial technology. Starting as a middleware consultant at HSBC, he evolved into an IT architect at Chase, sharpened his engineering skills at Deutsche Bank, took on architecture and analyst roles at Franklin Templeton and Vanguard, and later brought his expertise to academia as a visiting faculty member at Columbia University and Kerala University.
What tied all these roles together was not just technical expertise, but a relentless fire in his belly to optimize processes, to reimagine complex systems in ways that would not only enhance efficiency but ultimately ease human existence and business operations. Indeed, it takes a humane mind to architect change at this scale. One that envision stechnology not just as a tool, but as a bridge to better living. Thus, he knew what he must build, how it should work and what measurable impact it must deliver to banks, corporates and investment managers who relied on department-centric applications that never addressed inter-dependencies, need for transparency, accountability and reliable infrastructure.
The products, services and solutions were all about user value, scalability, modernizing and digitalizing pro-stable institutions, beyond the ledger, deeper connectivity across the financial ecosystem, better cyber security, real-time visibility and settlements and speed. If not for the adoption of the integrated platform built by his team, many big names in the industry might still be navigating inefficiencies caused by fragmented, department- centric applications from multiple vendors, struggling to pinpoint the root cause each time a transaction hit a roadblock. As I munched over these thoughts, I resolved to talk about ECS Fin at every stall I stopped by and just as importantly, take time to hear their experiences too since every person carries something worth sharing. When that story is one of triumph, it becomes a beacon of hope.
As for me, factual narratives never grow old, like the night an ACH file missed its moment. It was late. Systems had closed. Timelines had slipped. For most, that file, a critical batch of payments from a Tier-1 bank seemed as good as lost in the queue until the next business day, prolonged by Chinese New Year holidays. But for ECS Fin, the night was just beginning. The file was ingested into the IMS Payment Platform. What followed wasn’t just processing but orchestration. Overnight, field values were remapped, compliance checks run, and validations performed. And then, like clockwork, the transformed file surged through the RTP rail-faster, smarter, and perfectly aligned with the client’s specifications. The next morning, the bank called it a miracle. For ECS, it was just another night of doing what we were built to do. With us, mission-critical transactions don’t wait for a second chance because in a world that moves in milliseconds, timing isn’t everything, its the only thing.
A simple tabletop card, our version of a Howler or Remembrall quietly stole the spotlight by reminding institutions of the urgency surrounding IPLA’s replacement. More than just a display, it became a symbol of clarity in a sea of confusion. It spoke about the pressing need for action, while also pointing to the confidence and efficiency with which ECS enables that transition. Beside it, a looping presentation on the TV screen played, with client testimonials reinforcing confidence among those seeking reliable solutions. When news broke of Swift’s decision to sunset IPLA , a wave of uncertainty swept across institutions still tethered to outdated, fragile message mapping tools. For many, the looming cost of integration, unending professional services and no clear direction was overwhelming. That’s where our Integrated Messaging Service stepped in, offering not just a lifeline but clarity. The fact that we could deliver a full IPLA replacement and ISO 20022 compliance in a matter of weeks became more than a timeline, a relief, a promise and a proof of possibility.
Among the 50 or so booths I engaged with, the focus wasn’t merely on innovation for its own sake, but on fundamentally reimagining the fabric of transaction processing. Even so, ECS Fin brought something different to the table. With its robust, end-to-end solutions, J-9 was demonstrating mastery. Less like a pitch and more like a glimpse into the future, the interaction at J-9 unfolded with thoughtfulness and power, revealing solutions that were clear, comprehensive, and scalable.
The flurry of faces and handshakes now blurs into a vivid mosaic, too many to recount nevertheless each one meaningful. Thankfully, the timeless ritual of exchanging cartes de visite lives on to ensure that conversations continue, relationships deepen, and together, we grow stronger.
By Dr Elsa Lycias Joel




