In a world overflowing with plastic bottles and chemically heavy cleaners, two friends are cleaning up — quite literally.
Cleevo, a home hygiene startup founded by Mayank Jain and Karan Shah, has just raised $1 million in a seed funding round led by Eternal Capital. The round also saw interest from a string of prominent investors, including Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar of Action Tesa Group, Alok Mittal of Indifi, and members of the Venture Garage Network.
But Cleevo isn’t your average cleaning product company. Built on the belief that cleaning should be both effective and eco-conscious, the Delhi-based startup offers concentrate-based cleaning solutions designed to minimize packaging waste, cut shipping costs, and reduce carbon emissions. It’s a direct challenge to the traditional, bulky, and often toxic products that have long dominated the Indian market.
“Our aim is simple,” says co-founder Mayank Jain. “Clean homes shouldn’t come at the cost of a dirty planet — or a burnt pocket.”
Cleevo’s hero product — a floor cleaner concentrate — retails at Rs 350 for 5 litres, nearly half the price of conventional options. And it’s not just cheaper; it’s also non-toxic, and manufactured in-house with a sharp focus on sustainability. Their facility handles everything from R&D to production, giving the team tight control over innovation and quality.
For a brand that only recently started gaining traction, its distribution is already impressive. Cleevo’s products are available on platforms like Zepto, Amazon, Flipkart, and the brand’s own direct-to-consumer site — a mix that reflects the founders’ ambition to meet consumers where they are.
With fresh funding in hand, the startup plans to double down on R&D, and scale operations across digital channels, B2B partnerships, and even some international markets. “There’s a global appetite for affordable, sustainable alternatives,” Jain notes. “And we believe India can lead the way.”
Cleevo’s story is a timely reminder that innovation doesn’t always need to be flashy. Sometimes, it’s just about cleaning up what’s been messy for far too long — and doing it smartly.
