Mumbai, India — MiQ, a global leader in programmatic media, has made a significant move to bolster its India strategy by appointing media industry veteran Vikas Khanchandani as Strategic Advisor for India Commercial. The appointment marks a crucial chapter in MiQ’s ambitious growth story in one of the world’s most dynamic digital markets.
With a career spanning over 25 years, Vikas has witnessed—and helped shape—the evolution of media, from traditional broadcast to cutting-edge digital platforms. His deep-rooted understanding of the Indian advertising ecosystem, combined with a passion for innovation, positions him as a valuable guide as MiQ looks to deepen client relationships, elevate its Advanced TV capabilities, and fast-track its India growth journey.
“We’re thrilled to welcome Vikas to the MiQ family,” said Varun Mohan, Chief Commercial Officer, MiQ India. “His depth of expertise and strategic foresight will help sharpen our commercial vision and deliver even greater value to our partners and clients. He brings a rare blend of leadership and innovation that resonates with MiQ’s mission.”
For Vikas, joining MiQ is more than a new role—it’s a chance to be at the forefront of transforming how data and technology shape advertising. “It’s an exciting time to be part of MiQ,” he shared. “The company’s commitment to client-centric innovation and its focus on performance-driven, data-led solutions stands out. I’m looking forward to contributing to its growth and driving the next wave of success in the Indian market.”
This appointment reflects MiQ’s broader strategy: to not only expand its footprint in India but to do so by building with purpose—through trusted partnerships, future-ready tech, and a team that understands the pulse of the market.
About MiQ
Founded in 2010 and headquartered in London, MiQ is a global programmatic media partner known for delivering unmatched performance and intelligence across ad campaigns. With a team of experts blending AI-powered insights with human strategy, MiQ ensures excellence in every campaign. The company operates in 21 offices worldwide and has earned industry accolades including Ad Age’s Best Places to Work and AdExchanger’s Programmatic Power Players.
As MiQ continues to grow in India, leaders like Vikas Khanchandani are set to play a pivotal role in shaping the digital media landscape—turning insight into impact, and partnerships into progress.
