In a world where fashion is often defined by fleeting trends and rigid beauty standards, a quiet revolution is taking place — one that prioritizes empathy, functionality, and true inclusivity. At the heart of this transformation is Brinda Pancholi, co-founder of Multifly Lifestyle Pvt. Ltd., the company behind INXCLUSIV — a brand dedicated to designing adaptive clothing for persons with disabilities.
During a recent conversation, we had the privilege of learning about Brinda’s journey, her vision for inclusive fashion, and the systemic change she hopes to spark through her work.
From Social Sector to Social Enterprise
With more than two decades of experience in the social sector, Brinda co-founded Multifly Lifestyle in 2021 during the peak of the COVID-19 pandemic, alongside her husband, Mehulkumar Pancholi, who brings over 25 years of experience in the fashion industry. The idea was born out of a deep understanding of the challenges faced by children with autism, especially those with sensory sensitivities. What started as a focused initiative has now grown into a mission-driven brand that creates adaptive clothing for a wider spectrum — including wheelchair users and individuals with other physical or medical needs.
“We realized that fashion, as it exists, often ignores the comfort, dignity, and expression of people with disabilities. We wanted to change that,” Brinda shared.
Built for Inclusion — Inside and Out
The company formally began operations in 2023 and currently functions out of Kanakpura Road, South Bangalore, with a small but dedicated team of six — three of whom are persons with disabilities. This deliberate representation is not symbolic; it is foundational to INXCLUSIV’s ethos.
“Inclusion is not just in the product, it’s in the process. We’re building a culture where people of all abilities can contribute meaningfully,” said Brinda.
INXCLUSIV’s reach is already pan-India, with customers and institutional relationships in Delhi, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Karnataka, and Tamil Nadu. The brand operates on a bootstrapped model, and while most sales happen offline through direct meetings, Brinda believes in slow, organic growth rooted in trust and community engagement.
Empowering Through Employment
What truly sets INXCLUSIV apart is its deeper mission — to create an ecosystem where employment opportunities for persons with disabilities are normalized across the fashion value chain.
“We’re collaborating with individuals who haven’t found space in traditional work environments. Some are becoming retail partners, others help us with stitching, packaging, or logistics. It’s not charity; it’s about economic empowerment,” she emphasized.
Brinda also made a strong case for how inclusive employment benefits not just the individuals involved, but society at large. “Persons with disabilities are taxpayers, innovators, contributors to GDP. When we empower them, we’re strengthening the economy,” she added.
Conclusion: Fashioning a More Inclusive Future
INXCLUSIV is more than just a clothing brand — it is a beacon of what inclusive entrepreneurship can look like. By marrying purpose with practicality, Brinda and Mehulkumar Pancholi are proving that social good and business success are not mutually exclusive. In a country where accessibility often remains an afterthought, their work is a vital reminder that fashion should fit everyone — not just in size, but in spirit.
As INXCLUSIV continues to grow, it challenges the industry to reimagine fashion not as a privilege, but as a right — accessible, dignified, and inclusive for all.
